Inbound Marketing & Sales Development Inspiration

The Most Effective Digital Strategies For Bank and Credit Union Advertising

brian-marsh Brian Marsh Posted January 29, 2019 8 minute read

Advertising has been around for a long time. In fact, the first paid advertisement was a Coca-Cola ad in a French newspaper in 1836.

Today, there are boundless advertising strategies that credit..

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Topics: Advertising, Digital advertising, Digital Marketing, Credit Union Marketing, Community Bank Marketing

3 Credit Union Marketing Strategies + How To Take Action Now

brian-marsh Brian Marsh Posted January 4, 2019 14 minute read

Do a quick search for “credit union marketing strategies”, “financial institution marketing strategies” – or even “bank marketing strategies”. You’ll find a lot of the same, thin recommendations..

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Topics: Credit Union Marketing

Develop A Failsafe Manufacturing Marketing Plan With The New 4 P’s

brian-marsh Brian Marsh Posted March 2, 2018 5 minute read

If you look at the marketing for manufacturing companies around the country, you’ll see that they’re all over the place.

That’s because the manufacturing industry is filled with companies that..

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Topics: Manufacturing

Credit Union Marketing: Differentiating Your Credit Union From Banks (And Other Credit Unions)

brian-marsh Brian Marsh Posted October 9, 2017 8 minute read

You know the difference between your credit union and local and national banks. Banks can’t compete with your interest rates. You also know that you provide more personal, attentive customer..

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Topics: Credit Union Marketing

How To Optimize Your Content Promotion Strategy For The Age Of Bots

brian-marsh Brian Marsh Posted May 16, 2017 7 minute read

You've been doing this content thing for a while now. You've even established a content promotion strategy to make sure people actually see what you're publishing.

If you're like most marketers..

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Topics: Facebook, Content marketing, Content syndication

Email Marketing Budgets: Spend This Much For 122% ROI [And How To Do It]

brian-marsh Brian Marsh Posted May 1, 2017 11 minute read

There aren't a lot of people saying this, but direct mail marketing is dead.


Direct mail can still earn pretty remarkable returns, especially in certain industries.

But, the ROI that..

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Topics: Marketing budgets, Email marketing, Digital Marketing

How Much To Budget For Marketing Automation

brian-marsh Brian Marsh Posted March 21, 2017 4 minute read

The term "marketing automation" has been mentioned a lot over the past several years.

It's considered the marketing technology that is most likely to deliver significant, measurable ROI.

As of ..

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Topics: Marketing budgets, Inbound Marketing, Marketing Automation

How Much Should You Budget For Content Marketing?

brian-marsh Brian Marsh Posted February 21, 2017 7 minute read

Back in 1996, Bill Gates published an essay called “Content Is King.” He predicted how important content would become over time. More than 20 years later, that prediction is being affirmed...

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Topics: Marketing budgets, Content marketing

How To Create, Customize & Edit A Facebook Carousel Ad

brian-marsh Brian Marsh Posted January 4, 2017 6 minute read

Just like other online advertising channels, freshness is critical to the success of Facebook advertising campaigns. If you only have one set of copy and one ad image, your campaign is sure to run..

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Topics: Facebook, Social Media, Digital Marketing

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