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Inbound Marketing & Sales Development Inspiration

How Much Should You Budget For Marketing In 2019?

Chris Leone Chris Leone Posted September 19, 2018 12 minute read

We regularly update the following post with the latest information pertaining to Digital Marketing Budgets.

Last update: September 19, 2018

This article provides information that can guide you..

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Topics: Advertising, Internet Marketing, Inbound Marketing, Online Marketing, Marketing Automation, Social Media, Display Advertising, Digital Marketing

Facebook Advertising Update in Wake of Data Privacy Issues

Chris Leone Chris Leone Posted April 19, 2018 1 minute read
You've no doubt heard about the controversy over Facebook's use of customer data. For marketers, Facebook has developed excellent targeting capabilities that can produce an impressive ROI. But..
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Topics: Facebook, Digital advertising, Digital Marketing, Display Advertising, Advertising, Social Media

Ad Blockers: Is Your Display Advertising at Risk? [Facebook Live]

Chris Leone Chris Leone Posted June 22, 2017 1 minute read

Could your display ad campaigns be doomed? In the last episode of WebStrategies Live, we covered the latest news on ad blockers, and there has been a lot of news lately.

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Topics: Digital Marketing, Digital advertising, Display Advertising

LinkedIn Matched Audiences: New Targeting Options for B2B Advertising [FB Live]

Chris Leone Chris Leone Posted May 26, 2017 1 minute read

Historically, LinkedIn advertising has lagged behind other digital ad platforms, like Facebook and Google, in terms of targeting capabilities. For that reason, we haven't recommended investing a..

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Topics: Digital Marketing, Digital advertising, Display Advertising, LinkedIn, Social Media

5 Strategies to Improve Display Advertising Results [FB Live]

Chris Leone Chris Leone Posted May 3, 2017 11 minute read

Digital ads are the oldest digital channel, but haven't always been very effective. In the last episode of WebStrategies Live, we covered targeting strategies that can dramatically improve digital..

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Topics: Digital Marketing, Digital advertising, Display Advertising

Top Metrics for Online Paid Ad Campaigns

Administrator Administrator Posted October 9, 2015 5 minute read

Metrics Drive Decisions

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Topics: Advertising, Google Adwords, Pay Per Click, Google Analytics, Web Analytics, Online Marketing, Display Advertising, Digital Marketing, Conversion Rate Optimization

Three Digital Tactics With High Failure Rates, And How To Avoid Them

Chris Leone Chris Leone Posted August 28, 2015 4 minute read

Last month I shared my thoughts on why organizations fail with digital marketing. Continuing this theme, the following post will discuss the digital marketing tactics most prone to failure, and..

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Topics: Blogging, Social Media, Digital Marketing, Display Advertising

Is Your Digital Marketing Out of Date?

Chris Leone Chris Leone Posted April 22, 2015 4 minute read

Are you concerned your marketing strategy is stuck in the past? In a recent survey, over a quarter of marketers said keeping up to date with the latest marketing technology and trends was one of..

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Topics: Inbound Marketing, Pay Per Click, SEO, Online Marketing, Display Advertising, Digital Marketing, Search Engine Optimization

The Basics of Display Advertising

Chris Leone Chris Leone Posted September 9, 2014 4 minute read

Author note: the article below was originally published on WorkItRichmond.com, a subsidiary of the Richmond Times Dispatch.

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Topics: Display Advertising, Digital Marketing

Display Marketing Trends

Neal Lappe Neal Lappe Posted November 2, 2012 2 minute read

In the next 5 years industry experts predict online marketing will comprise 35% of total marketing spend compared to 21% in 2012. Online display marketing, more practically known as banner ads and..

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Topics: Online Marketing, Digital Marketing, Display Advertising

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