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Inbound Marketing & Sales Development Inspiration

5 Strategies to Improve Display Advertising Results [FB Live]

Chris Leone Chris Leone Posted May 3, 2017

Digital ads are the oldest digital channel, but haven't always been very effective. In the last episode of WebStrategies Live, we covered targeting strategies that can dramatically improve digital..

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Topics: Digital advertising, Display Advertising, Digital Marketing

How Much Should You Budget For Marketing In 2017?

Chris Leone Chris Leone Posted October 20, 2016

We regularly update the following post with the latest information pertaining to Digital Marketing Budgets.

Last update: October 2016

This article provides information that can guide you about how..

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Topics: Advertising, Internet Marketing, Inbound Marketing, Online Marketing, Marketing Automation, Social Media, Display Advertising, Digital Marketing

Top Metrics for Online Paid Ad Campaigns

Administrator Administrator Posted October 9, 2015

Metrics Drive Decisions

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Topics: Advertising, Google Adwords, Pay Per Click, Google Analytics, Web Analytics, Online Marketing, Display Advertising, Digital Marketing, Conversion Rate Optimization

Three Digital Tactics With High Failure Rates, And How To Avoid Them

Chris Leone Chris Leone Posted August 28, 2015

Last month I shared my thoughts on why organizations fail with digital marketing. Continuing this theme, the following post will discuss the digital marketing tactics most prone to failure, and..

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Topics: Blogging, Social Media, Display Advertising, Digital Marketing

Is Your Digital Marketing Out of Date?

Chris Leone Chris Leone Posted April 22, 2015

Are you concerned your marketing strategy is stuck in the past? In a recent survey, over a quarter of marketers said keeping up to date with the latest marketing technology and trends was one of..

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Topics: Inbound Marketing, Pay Per Click, SEO, Online Marketing, Display Advertising, Digital Marketing, Search Engine Optimization

The Basics of Display Advertising

Chris Leone Chris Leone Posted September 9, 2014

Author note: the article below was originally published on WorkItRichmond.com, a subsidiary of the Richmond Times Dispatch.

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Topics: Display Advertising, Digital Marketing

Display Marketing Trends

Neal Lappe Neal Lappe Posted November 2, 2012

In the next 5 years industry experts predict online marketing will comprise 35% of total marketing spend compared to 21% in 2012. Online display marketing, more practically known as banner ads and..

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Topics: Online Marketing, Display Advertising, Digital Marketing

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