Inbound Marketing & Sales Development Inspiration

The Crazy Sophisticated Ways You’re Tracked Online (And How It’s Changing)

Posted July 8, 2021
6 minute read
No, your phone's microphone isn't spying on you.
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Topics Email marketing, Display Advertising, Digital Marketing

Google's Plans to Eliminate Third-Party Cookies: What You Need to Know

Posted March 29, 2021
4 minute read
Online privacy has been a growing concern among consumers since the internet began. In recent years, increased scrutiny has forced tech giants like Facebook and Apple to address how they collect and share the data they have on individual behavior across the web.   
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Topics Display Advertising

How Much Should You Budget For Marketing In 2021?

Posted November 18, 2020
13 minute read
We regularly update the following post with the latest information pertaining to Digital Marketing Budgets. Last update: November 2020 (note: this information has been updated to include adjustments resulting from the COVID-19 pandemic, but further changes could be needed as the long-term impact become more clear.) This article provides information that can guide you about how to budget for marketing and where to invest your marketing dollars. Included in this article are:
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Topics Marketing budgets, Advertising, Internet Marketing, Inbound Marketing, Marketing Automation, Social Media, Display Advertising, Digital Marketing

Self-Service Advertising Platforms

Posted May 6, 2020
5 minute read
Online traffic is through the roof right now, and it is crucial that your brand is visible online. Luckily, there are a variety of self-service digital platforms that offer you a broad range of advertising capabilities for minimal cost.
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Topics Advertising, Digital advertising, Display Advertising

Are Display Ads a Giant Waste of Time and Money?

Posted February 21, 2019
1 minute read
Display advertising has gotten much more sophisticated in the past decade, allowing you to deliver highly relevant image ads to the audience you specifically want to reach. But does it get results? 
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Topics Advertising, Display Advertising, Digital Marketing

Facebook Advertising Update in Wake of Data Privacy Issues

Posted April 19, 2018
1 minute read
You've no doubt heard about the controversy over Facebook's use of customer data. For marketers, Facebook has developed excellent targeting capabilities that can produce an impressive ROI. But if Facebook is in hot water over improper data handling, what does it mean for advertisers?   If you currently advertise on Facebook, or have considered trying it, we want to update you on how you may be impacted. 
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Topics Advertising, Facebook, Digital advertising, Social Media, Display Advertising, Digital Marketing

Ad Blockers: Is Your Display Advertising at Risk? [Facebook Live]

Posted June 22, 2017
1 minute read
Could your display ad campaigns be doomed? In the last episode of WebStrategies Live, we covered the latest news on ad blockers, and there has been a lot of news lately.
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Topics Digital advertising, Display Advertising, Digital Marketing

LinkedIn Matched Audiences: New Targeting Options for B2B Advertising [FB Live]

Posted May 26, 2017
1 minute read
Historically, LinkedIn advertising has lagged behind other digital ad platforms, like Facebook and Google, in terms of targeting capabilities. For that reason, we haven't recommended investing a lot of ad dollars or time in the social network. Until now. As of April 2017, LinkedIn is right back in the mix for B2B advertising. New targeting options offer some exciting opportunities to really narrow in on an audience and reach them with just the right message.  
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Topics Digital advertising, Social Media, Display Advertising, Digital Marketing

5 Strategies to Improve Display Advertising Results [FB Live]

Posted May 3, 2017
11 minute read
Digital ads are the oldest digital channel, but haven't always been very effective. In the last episode of WebStrategies Live, we covered targeting strategies that can dramatically improve digital advertising results.
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Topics Digital advertising, Display Advertising, Digital Marketing

Top Metrics for Online Paid Ad Campaigns

Posted October 9, 2015
5 minute read
Metrics Drive Decisions
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Topics Advertising, Google Ads, Pay Per Click, Google Analytics, Web Analytics, Display Advertising, Digital Marketing, Conversion Rate Optimization