Inbound Marketing & Sales Development Inspiration

LinkedIn Matched Audiences: New Targeting Options for B2B Advertising [FB Live]

1 minute read

Chris Leone   by Chris Leone May 26, 2017

Historically, LinkedIn advertising has lagged behind other digital ad platforms, like Facebook and Google, in terms of targeting capabilities. For that reason, we haven't recommended investing a lot of ad dollars or time in the social network. Until now.

As of April 2017, LinkedIn is right back in the mix for B2B advertising. New targeting options offer some exciting opportunities to really narrow in on an audience and reach them with just the right message.  

We covered LinkedIn's three new targeting tools, called Matched Audiences, in our recent Facebook Live broadcast, and gave examples of how additional criteria could be layered to precision target select groups of prospects. 

Watch the video below to learn about website retargeting, account targeting and contact targeting with LinkedIn.

If you have additional questions, feel free to reach out to me at




As President, Chris is responsible for leading all the day-to-day operations of WebStrategies. His work has been featured on the Google Analytics and Hubspot blogs, and he’s a regular columnist for the Richmond Times Dispatch.


Topics: Digital advertising, Social Media, Display Advertising, Digital Marketing, LinkedIn

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