Historically, LinkedIn advertising has lagged behind other digital ad platforms, like Facebook and Google, in terms of targeting capabilities. For that reason, we haven't recommended investing a lot of ad dollars or time in the social network. Until now.
As of April 2017, LinkedIn is right back in the mix for B2B advertising. New targeting options offer some exciting opportunities to really narrow in on an audience and reach them with just the right message.
We covered LinkedIn's three new targeting tools, called Matched Audiences, in our recent Facebook Live broadcast, and gave examples of how additional criteria could be layered to precision target select groups of prospects.
Watch the video below to learn about website retargeting, account targeting and contact targeting with LinkedIn.
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