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Inbound Marketing & Sales Development Inspiration

Marketing Basics: What is Content Marketing?

kelly-browning Kelly Browning Posted May 29, 2017

You know by now that content marketing plays a big role in your marketing success. Maybe you're already doing some, but you're not sure how to tell if it's working. Or you've been hesitant to move..

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Topics: Content marketing

How To Optimize Your Content Promotion Strategy For The Age Of Bots

brian-marsh Brian Marsh Posted May 16, 2017

You've been doing this content thing for a while now. You've even established a content promotion strategy to make sure people actually see what you're publishing.

If you're like most marketers..

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Topics: Facebook, Content marketing, content promotion, Content syndication

How Much Should You Budget For Content Marketing?

brian-marsh Brian Marsh Posted February 21, 2017

Back in 1996, Bill Gates published an essay called “Content Is King.” He predicted how important content would become over time. More than 20 years later, that prediction is being affirmed...

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Topics: Marketing budgets, Content marketing

Finding The Right Bank and Credit Union Internet Marketing Strategy

Chris Leone Chris Leone Posted April 18, 2016

Last March I had the privilege of speaking to the Virginia Bankers Association. The topic: unlocking YOUR digital marketing formula. 

I emphasize "your" because everyone shouldn't use the same..

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Topics: Content marketing, Personas, Digital Marketing, Credit Union Marketing

What Is The Best Digital Marketing Formula?

Chris Leone Chris Leone Posted November 6, 2015

If you’re like most business owners and marketing managers, you wonder if you’re using the right marketing strategies and tactics. With marketing expenses representing around 8% of total revenue,..

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Topics: Content marketing, Personas, Digital Marketing

Are you expecting long-term results from short-term tactics?

Administrator Administrator Posted November 3, 2015

There are certain digital marketing tactics that are ideal for generating quick, website traffic growth in the short-term, and certain tactics that will allow you to achieve more sustained,..

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Topics: Content marketing, Pay Per Click

The Top B2B Digital Marketing Strategies

Chris Leone Chris Leone Posted October 18, 2015

The digital landscape is constantly evolving. To remain relevant, businesses and marketers need to constantly pay attention. What’s hot today could be gone tomorrow, and tomorrow’s big thing may..

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Topics: Content marketing, Inbound Marketing, SEO, Marketing Automation, Digital Marketing, Data, B2B Marketing

How To Develop Customer Personas

Chris Leone Chris Leone Posted June 29, 2015

If you were to put a group of marketing managers and business owners in a room and ask who could clearly define their target customers, most would raise their hand (most probably think they’re..

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Topics: Content marketing, Personas

How To Craft a Content Strategy

Chris Leone Chris Leone Posted June 10, 2015

Content marketing without strategy is a waste of valuable time, money, and resources. This makes strategy the most important component of effective content marketing.

So what is content strategy?

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Topics: Content marketing, Inbound Marketing, Personas, Digital Marketing

Get better marketing results by reverse engineering your customers

Neal Lappe Neal Lappe Posted May 30, 2015

Over the last 11 years in the marketing space, we've identified two over-arching reasons why some marketing plans don't work. The first is a failure to adequately measure the lead and lag metrics..

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Topics: Content marketing, Internet Marketing, Inbound Marketing, Online Marketing, Digital Marketing

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