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Inbound Marketing & Sales Development Inspiration

Manufacturing SEO Agency: Tips to Get the Content Formula Right

Posted August 24, 2022
4 minute read
If you work in B2B manufacturing marketing, you put a lot of thought into how to reach prospective customers including what marketing channels are best and the messages to resonate with your target audience. Your sales team is actively engaging customers and leads at tradeshows and through regular contacts but that only engages the leads you know about. 
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Topics Content marketing, Inbound Marketing, SEO, B2B Marketing, Manufacturing Marketing, Industrial Services Marketing

WebStrategies: A Premier Credit Union Digital Marketing Agency

Posted August 11, 2022
4 minute read
To varying degrees of success, most digital marketing agencies can run paid advertising and write copy for content marketing purposes, so you may ask, “What makes WebStrategies a premier credit union digital marketing agency?” WebStrategies has operated in the digital marketing space since 2005 and credit unions emerged as a primary industry that we serve. We have over 60 credit union clients because we’ve become extremely knowledgeable about their business operations and the needs of our clients. In fact, we often shock the C-suite with our ability to assist, not just with marketing, but the ability to solve problems that arise from silo’d departments and nonintegrated systems. 
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Topics Content marketing, Local SEO, Credit Union Marketing

Best Marketing Strategies for Manufacturing Companies

Posted July 20, 2022
5 minute read
When it comes to marketing for manufacturing companies, there is no 'one size fits all' approach. Every manufacturing business is different, and digital marketing  needs to be tailored to the specific target markets, and more specifically, the target personas within those markets.
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Topics Content marketing, Manufacturing Marketing

Industry Pages as Part of Your Marketing Manufacturing Strategy

Posted July 1, 2022
2 minute read
Pages on a manufacturer's website that specifically name the industries you serve and how you solve problems for businesses in that industry are valuable content that serve many purposes. Manufacturing marketers can realize several benefits when website content is planned and built out around the types of businesses that use their product or services.  The below menu is an example of how one manufacturer structured its industry pages.
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Topics Content marketing, Inbound Marketing, Manufacturing Marketing

Digital Marketing Strategy for Manufacturing Industry Professionals: Attract Inbound Leads to Your Website

Posted June 15, 2022
5 minute read
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Topics Content marketing, Inbound Marketing, SEO, Manufacturing Marketing

How Equipment Manufacturers Can Improve Content for Better SEO

Posted May 23, 2022
5 minute read
Producing content about your products and services is the most effective way to leverage organic search through an inbound marketing strategy (also known as content marketing). People such as engineers and plant managers searching for manufacturing equipment, typically experience a buyer’s journey that includes three phases: awareness, consideration, and decision. To leverage the power of inbound marketing for manufacturing equipment, content should be created or optimized for each of these stages in order to attract, engage and delight customers. 
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Topics Content marketing, Search engines, Inbound Marketing, SEO, Blogging, B2B Marketing, Manufacturing Marketing

Manufacturing Content Marketing: Repurposing Old Content

Posted September 9, 2020
4 minute read
Manufacturing marketers often have access to a plethora of existing content, and there can be huge benefits to mining that content for marketing purposes. Whether it's a PDF or engineering rendering, sales brochures or other product information, this content can be repurposed, so it shows up in search results and helps your ideal client find your content and company easier.
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Topics Content marketing, Manufacturing Marketing

6 Effective Types Of Content For Manufacturers

Posted June 19, 2020
8 minute read
If you are a manufacturing company who is looking to advance your digital marketing strategy and generate more leads and sales through your website, you are probably aware that you need to produce more content. As the marketing world continues to become more and more digital-oriented, the demand for content is only going to increase.
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Topics Content marketing, Manufacturing Marketing

Content Marketing for Manufacturers to Drive Leads

Posted December 26, 2019
5 minute read
Content marketing for manufacturers is not just a fashionable trend. Creating content is a real, tangible, and absolutely necessary aspect for all modern industries if they plan to be successful and continue to grow.
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Topics Content marketing, Manufacturing Marketing

[Video] Our Favorite DIY Digital Marketing Tools For 2019

Posted June 6, 2019
1 minute read
We spend a lot of time researching and trying out tools to improve the results of our clients' marketing efforts, to measure those results, and to simply make our time more productive.  Last year, our broadcast about our favorite DIY digital marketing tools was a big hit. Many small and medium sized businesses are looking for user-friendly and inexpensive solutions to make their marketing more effective, and we are happy to share what we've learned! Because the digital world moves so quickly, and we had many more to share, we decided to put out a new show with an updated list of tools to consider adding to your marketing technology stack.
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Topics Content marketing, Inbound Marketing, SEO, Digital Marketing