Back in 1996, Bill Gates published an essay called “Content Is King.” He predicted how important content would become over time. More than 20 years later, that prediction is being affirmed...Read More
Inbound Marketing & Sales Development Inspiration
Last March I had the privilege of speaking to the Virginia Bankers Association. The topic: unlocking YOUR digital marketing formula.
I emphasize "your" because everyone shouldn't use the same..Read More
If you’re like most business owners and marketing managers, you wonder if you’re using the right marketing strategies and tactics. With marketing expenses representing around 8% of total revenue,..Read More
There are certain digital marketing tactics that are ideal for generating quick, website traffic growth in the short-term, and certain tactics that will allow you to achieve more sustained,..Read More
The digital landscape is constantly evolving. To remain relevant, businesses and marketers need to constantly pay attention. What’s hot today could be gone tomorrow, and tomorrow’s big thing may..Read More
You know by now that content marketing plays a big role in your marketing success. Maybe you're already doing some, but you're not sure how to tell if it's working. Or you've been hesitant to move..Read More
Topics: Content marketing
If you were to put a group of marketing managers and business owners in a room and ask who could clearly define their target customers, most would raise their hand (most probably think they’re..Read More
Content marketing without strategy is a waste of valuable time, money, and resources. This makes strategy the most important component of effective content marketing.
So what is content strategy?Read More
Over the last 11 years in the marketing space, we've identified two over-arching reasons why some marketing plans don't work. The first is a failure to adequately measure the lead and lag metrics..Read More
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