Content marketing plays a critical role in credit union marketing. It engages the target audience, builds trust, and contributes towards the credit union brand as an authority in the financial services industry.
Valuable, educational, and relevant content attracts potential members and continues to add value to the lives of current members. This can include blog posts, videos, infographics, and social media posts that educate members about financial literacy, saving strategies, investment opportunities, and much more. We’ve seen some fantastic content credit unions use to engage their target audience including calculators, video interviews about personal budgeting, webinars/videos for setting financial goals, and tips for building and improving credit scores.
Content marketing helps to humanize a credit union’s brands and connect with the audience on a personal level. This is important for credit unions, as they are often viewed as faceless institutions. By sharing stories, values, and personality through content, brands can build a strong emotional connection with their members.
Credit Union SEO
An experienced credit union digital marketing agency will optimize the content on the website in tandem with search engine optimization (SEO) efforts to attract the target audience. This form of inbound marketing captures the attention of individuals searching the internet for information and solutions to their problems. The financial institution with content that is optimized according to the search algorithms is rewarded with the best results on the search engine results page. Search engines have become very aware of the type of content that users want so quality content is important; First to rank well on the search results page and second to be useful to the person searching.
The content created and placed on the website should be based on the types of web searches the target audience enters. Quality content that is regularly updated and that is linked and tagged correctly signals the search engines the content is available. But also demonstrating Expertise, Authority, and Trust (EAT) (here’s a good Semrush article about EAT). Since credit union content is expected to be accurate, demonstrating EAT with extremely reliable information about money is more important than other industries.
Content marketing is a vital component of a successful credit union marketing strategy for building brand recognition and for SEO results. By providing valuable information, building trust, and humanizing their brand, credit unions can engage their target audience and establish themselves as the go-to source for financial advice and services.
Contact us to talk more about how to optimize the content on your credit union website.