Inbound Marketing & Sales Development Inspiration

How Credit Unions Used Digital Marketing to Address Consumer Fears About Deposits

Posted March 30, 2023
3 minute read
Following the news about the Silicon Valley Bank shutdown on Friday, March 10, and Signature Bank on March 12, U.S. banking consumers expressed fear that their money could be at risk. Credit unions addressed member concerns in a variety of ways; in branches, call centers, and digitally.
Read More

Topics Digital advertising, Email marketing, Marketing Automation, Digital Marketing, Credit Union Marketing

Digital Marketing for Manufacturers: Playbook for New Product Launches

Posted October 6, 2022
7 minute read
When B2B manufacturing marketers promote a new product, reaching the target audience takes an organized plan of attack and someone dedicated to managing the project. The frequency of product releases is different for every manufacturer so whether it is something that happens every few weeks, every few months, or every few years, keeping a documented playbook handy makes the process smoother for everyone involved. It also ensures no channel is overlooked and over time marketers hone the digital strategy that yields the best results.
Read More

Topics Digital advertising, Email marketing, Display Advertising, B2B Marketing, Manufacturing Marketing

Gain & Retain Credit Union Members by Knowing What Matters to Consumers

Posted May 9, 2022
4 minute read
While credit unions have long been known for their low rates and trust-worthy business practices, younger consumers in this digital-first era have different priorities. In our exclusive, Consumer Banking Preferences & Behavior Report, based on a survey of 1,000 banking consumers, we learned that there is a wide gap between what consumers under 45 value and those that are 45-plus value in a financial institution. It is up to marketers to resonate with consumers on things that matter most to them which may require changing up the message as well as the channels in order to reach a younger audience.
Read More

Topics Email marketing, Digital Marketing, Credit Union Marketing, HubSpot for Credit Unions

Apple Privacy Changes Update: Does Email Marketing Still Work?

Posted February 2, 2022
3 minute read
You may recall that we previously discussed Apple's privacy changes, specifically the impact iOS 15 was expected to have on email marketing. At the time, iOS 15, including its privacy update called Mail Privacy Protection, was just rolling out to Apple users. Now, the iPhone update is fully rolled out. Additionally, macOS and iPadOS have introduced Mail Privacy Protection.
Read More

Topics Email marketing, Digital Marketing

What Credit Unions Need to Know about iOS 14.5 and 15

Posted October 28, 2021
4 minute read
We've been playing the digital marketing game for many years now but Apple's recent iOS updates have changed the rules on us. iOS 14.5 and 15 have introduced privacy changes that make digital advertising and email marketing more challenging than ever before.
Read More

Topics Digital advertising, Email marketing, Credit Union Marketing

[Video] What Apple's Privacy Changes Mean for Credit Union Marketers

Posted July 14, 2021
1 minute read
Marketers are still reeling from Apple's recent privacy change, allowing iOS users to opt out of app tracking. Now prepare for the next privacy change that has major implications for email marketing.
Read More

Topics Digital advertising, Email marketing, Digital Marketing

The Crazy Sophisticated Ways You’re Tracked Online (And How It’s Changing)

Posted July 8, 2021
6 minute read
No, your phone's microphone isn't spying on you.
Read More

Topics Email marketing, Display Advertising, Digital Marketing

Email Marketing Budgets: Spend This Much For 122% ROI [And How To Do It]

Posted May 1, 2017
11 minute read
There aren't a lot of people saying this, but direct mail marketing is dead. Actually... Direct mail can still earn pretty remarkable returns, especially in certain industries. But, the ROI that direct mail offers has slowly decreased over time while ROI for email marketing continues to grow.
Read More

Topics Marketing budgets, Email marketing, Digital Marketing

Five Simple Ways to Segment Your Email Marketing List

Posted April 16, 2015
3 minute read
It’s this simple: companies that segment more, convert more.
Read More

Topics Inbound Marketing, Email marketing

Why Is Email Marketing So Effective?

Posted January 14, 2015
3 minute read
Let’s talk about email marketing. Before you hit the “back” button in your browser, think about this for a second: of all the strategies businesses use to sell online (search, social, content, display, email), where do you think email marketing stacks up in terms of effectiveness? Towards the bottom? Middle of the pack?
Read More

Topics Email marketing, Digital Marketing