Inbound Marketing & Sales Development Inspiration

Email Marketing Budgets: Spend This Much For 122% ROI [And How To Do It]

brian-marsh Brian Marsh Posted May 1, 2017 11 minute read

There aren't a lot of people saying this, but direct mail marketing is dead.


Direct mail can still earn pretty remarkable returns, especially in certain industries.

But, the ROI that..

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Topics: Marketing budgets, Email marketing, Digital Marketing

Five Simple Ways to Segment Your Email Marketing List

Chris Leone Chris Leone Posted April 16, 2015 3 minute read

It’s this simple: companies that segment more, convert more.

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Topics: Inbound Marketing, Email marketing

Why Is Email Marketing So Effective?

Chris Leone Chris Leone Posted January 14, 2015 3 minute read

Let’s talk about email marketing. Before you hit the “back” button in your browser, think about this for a second: of all the strategies businesses use to sell online (search, social, content,..

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Topics: Email marketing, Online Marketing

Do Excesses in Our Lives Apply to Internet Marketing?

Administrator Administrator Posted July 20, 2010 2 minute read

I stopped to get coffee this morning on my drive into town, and watched with fascination as another customer stood and poured packet after packet of sugar into his coffee. He was grabbing two and..

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Topics: SEO, Website Development, Email marketing

Increasing the Effectiveness of Email Marketing Campaigns

Administrator Administrator Posted August 9, 2009 2 minute read

Email marketing is a relatively low cost, high return on investment way for companies to get their messages to prospective and existing clients. While marketing budgets have been pared in 2009, the..

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Topics: Website Development, Email marketing

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