Inbound Marketing & Sales Development Inspiration

What Credit Unions Need to Know about iOS 14.5 and 15

Posted October 28, 2021
4 minute read
We've been playing the digital marketing game for many years now but Apple's recent iOS updates have changed the rules on us. iOS 14.5 and 15 have introduced privacy changes that make digital advertising and email marketing more challenging than ever before.
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Topics Digital advertising, Email marketing, Credit Union Marketing

[Video] What Apple's Privacy Changes Mean for Credit Union Marketers

Posted July 14, 2021
1 minute read
Marketers are still reeling from Apple's recent privacy change, allowing iOS users to opt out of app tracking. Now prepare for the next privacy change that has major implications for email marketing. 
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Topics Digital advertising, Email marketing, Digital Marketing

The Crazy Sophisticated Ways You’re Tracked Online (And How It’s Changing)

Posted July 8, 2021
6 minute read
No, your phone's microphone isn't spying on you.
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Topics Email marketing, Display Advertising, Digital Marketing

Email Marketing Budgets: Spend This Much For 122% ROI [And How To Do It]

Posted May 1, 2017
11 minute read
There aren't a lot of people saying this, but direct mail marketing is dead. Actually... Direct mail can still earn pretty remarkable returns, especially in certain industries. But, the ROI that direct mail offers has slowly decreased over time while ROI for email marketing continues to grow.
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Topics Marketing budgets, Email marketing, Digital Marketing

Five Simple Ways to Segment Your Email Marketing List

Posted April 16, 2015
3 minute read
It’s this simple: companies that segment more, convert more.
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Topics Inbound Marketing, Email marketing

Why Is Email Marketing So Effective?

Posted January 14, 2015
3 minute read
Let’s talk about email marketing. Before you hit the “back” button in your browser, think about this for a second: of all the strategies businesses use to sell online (search, social, content, display, email), where do you think email marketing stacks up in terms of effectiveness? Towards the bottom? Middle of the pack?
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Topics Email marketing, Digital Marketing

Do Excesses in Our Lives Apply to Internet Marketing?

Posted July 20, 2010
2 minute read
I stopped to get coffee this morning on my drive into town, and watched with fascination as another customer stood and poured packet after packet of sugar into his coffee. He was grabbing two and three at a time, and by my estimate there were 30 or more packets in his medium sized cup by the time he finished several minutes later. He actually requested a spoon to mix the slurry, since the provided plastic stirrers simply bent double.
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Topics SEO, Website Development, Email marketing

Increasing the Effectiveness of Email Marketing Campaigns

Posted August 9, 2009
2 minute read
Email marketing is a relatively low cost, high return on investment way for companies to get their messages to prospective and existing clients. While marketing budgets have been pared in 2009, the percentage of available budgets has increased more for email marketing than for any other promotional tactics.
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Topics Website Development, Email marketing