How Much Should Manufacturers Budget for Marketing in 2018?

Howard Deskin Posted June 2, 2019 6 minute read

Originally published December 2017; updated June 2019

We continue to provide advice about online marketing budgets in a variety of industries, and over the last few years we have been partnering..

Manufacturing Marketing Strategy: Getting Started with Digital Marketing

Howard Deskin Posted April 19, 2019 6 minute read

Does Digital Marketing Really Work for Manufacturers?

In the last few years, we have partnered with a wide variety of manufacturing companies in the USA to help them generate online leads and..

The Best Digital Marketing Tactics For Manufacturers

Howard Deskin Posted April 10, 2019 7 minute read

It has taken a while for manufacturing companies to get into the practice of using digital marketing to generate leads. Having partnered with several manufacturing companies, I wanted to share the..

Topics: Manufacturing

Credit Union Marketing Automation With HubSpot

Howard Deskin Posted August 14, 2018 5 minute read

Last year, WebStrategies President Chris Leone hosted a webinar on Credit Union Marketing Automation. At the time, while marketing automation was being used successfully by organizations in many..

Age-Targeted Marketing for Security Companies

Howard Deskin Posted July 18, 2018 1 minute read

Security Marketing Webinar

There are significant differences in how each generation prefers to communicate and make purchase decisions online, and differences in security needs across the..

Topics: Security Company Marketing

2018 ESX Conference Recap - Electronic Security Industry Expo

Howard Deskin Posted July 9, 2018 5 minute read

Year two of attending the Electronic Security Expo (ESX) conference in Nashville, TN, and it did not disappoint! As security marketing experts and ESA members, we feel that conference..

Topics: Security Company Marketing

[Video] Manufacturing Marketing Budgets

Howard Deskin Posted May 23, 2018 1 minute read

Many manufacturers are wondering how to set a reasonable marketing budget that will produce results, particularly as they shift more marketing resources towards online marketing.

I recently hosted..

Topics: Manufacturing

Security Company Marketing: There's Gold in your Customer Data

Howard Deskin Posted April 10, 2018 4 minute read

We've been partnering with security alarm companies for over eight years, and within the last few years we've come to the realization that using their customer data to personalize digital..

Topics: Security Company Marketing