Inbound Marketing & Sales Development Inspiration

How Much Should Manufacturers Budget for Marketing in 2020?

howard_deskin Howard Deskin Posted February 3, 2020 6 minute read

Originally published December 2017; updated January 2020 (note: this information has not been updated to include any adjustments resulting from the Coronavirus pandemic. We will update this data..

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Topics: Marketing budgets, Digital Marketing, Manufacturing

[Webinar] Content Marketing for Manufacturers

howard_deskin Howard Deskin Posted January 8, 2020 1 minute read

Content marketing is a tactics that manufacturers can no longer ignore. Every manufacturer who wants to generate new leads and sales should have a content marketing strategy in place, and that..

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Topics: Manufacturing

Manufacturing Marketing Strategy: Getting Started with Digital Marketing

howard_deskin Howard Deskin Posted April 19, 2019 6 minute read

Does Digital Marketing Really Work for Manufacturers?

In the last few years, we have partnered with a wide variety of manufacturing companies in the USA to help them generate online leads and..

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Topics: Digital Marketing, Manufacturing

The Best Digital Marketing Tactics For Manufacturers

howard_deskin Howard Deskin Posted April 10, 2019 7 minute read

It has taken a while for manufacturing companies to get into the practice of using digital marketing to generate leads. Having partnered with several manufacturing companies, I wanted to share the..

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Topics: Manufacturing

Credit Union Marketing Automation With HubSpot

howard_deskin Howard Deskin Posted August 14, 2018 5 minute read

Last year, WebStrategies President Chris Leone hosted a webinar on Credit Union Marketing Automation. At the time, while marketing automation was being used successfully by organizations in many..

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Topics: Marketing Automation, Credit Union Marketing

Age-Targeted Marketing for Security Companies

howard_deskin Howard Deskin Posted July 18, 2018 1 minute read

Security Marketing Webinar

There are significant differences in how each generation prefers to communicate and make purchase decisions online, and differences in security needs across the..

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Topics: Security Company Marketing

2018 ESX Conference Recap - Electronic Security Industry Expo

howard_deskin Howard Deskin Posted July 9, 2018 5 minute read
Year two of attending the Electronic Security Expo (ESX) conference in Nashville, TN, and it did not disappoint! As security marketing experts and ESA members, we feel that conference..
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Topics: Security Company Marketing

[Video] Manufacturing Marketing Budgets

howard_deskin Howard Deskin Posted May 23, 2018 1 minute read

Many manufacturers are wondering how to set a reasonable marketing budget that will produce results, particularly as they shift more marketing resources towards online marketing.

I recently hosted..

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Topics: Manufacturing

Security Company Marketing: There's Gold in your Customer Data

howard_deskin Howard Deskin Posted April 10, 2018 4 minute read

We've been partnering with security alarm companies for over eight years, and within the last few years we've come to the realization that using their customer data to personalize digital..

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Topics: Security Company Marketing

Security Company Marketing: Advanced Strategies

howard_deskin Howard Deskin Posted March 1, 2018 1 minute read

Advertising of the past involved reaching the widest audience possible, in hopes that some people in your target market would see your message.

Over time, the ability to target those audience..

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Topics: Security Company Marketing

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