Inbound Marketing & Sales Development Inspiration

5 Quick Ways to Measure Your Website’s Health Using Google Analytics

Chris Leone Chris Leone Posted January 30, 2019 1 minute read

Google Analytics offers a huge amount of data, and an almost endless array of options for analyzing that data. That's a great thing for data-driven marketers such as ourselves, but for many..

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Topics: Web tools, Google Analytics, Web Analytics

4 Methods for Measuring Credit Union Digital Marketing Success

Chris Leone Chris Leone Posted July 31, 2016 5 minute read

As the world becomes digital, more marketing budgets are moving from traditional channels to online channels. Most traditional channels don’t allow you to accurately track the return on your..

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Topics: SEO, Google Analytics, Digital Marketing, Credit Union Marketing

Aligning Google Analytics With Your Inbound Marketing

Chris Leone Chris Leone Posted January 24, 2016 6 minute read

Executing an effective inbound marketing requires three things: 1) patience, 2) commitment, and 3) good decision making. It could take months, or even years, to see a significant payoff from..

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Topics: Inbound Marketing, Google Analytics, Hubspot, Data

How To Build Useful Digital Marketing Dashboards

Phil Woods Phil Woods Posted October 29, 2015 4 minute read

If your organization is concerned about monitoring marketing efforts and wants to continuously improve results, then developing a digital marketing dashboard should be a priority. Dashboard..

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Topics: Google Analytics, Web Analytics, Digital Marketing

Top Metrics for Online Paid Ad Campaigns

Administrator Administrator Posted October 9, 2015 5 minute read

Metrics Drive Decisions

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Topics: Advertising, Google Adwords, Pay Per Click, Google Analytics, Web Analytics, Online Marketing, Display Advertising, Digital Marketing, Conversion Rate Optimization

Web Analytics - Creating a Foundation for Marketing Success

Neal Lappe Neal Lappe Posted September 8, 2014 1 minute read

An article was published this morning by eMarketer that highlights the criticality of data. You can read the full article here. The survey results reveal that more than 3 in 4 marketers feel the..

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Topics: Google Analytics, Web Analytics, Conversion Rate Optimization

How to Measure Online (and some offline) Marketing

Neal Lappe Neal Lappe Posted February 26, 2014 4 minute read

Industry experts report that marketers this year will spend $171 billion on paid advertising. Those advertisers, and their bosses, will experience much anxiety because in many cases they won’t..

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Topics: Internet Marketing, Inbound Marketing, Google Analytics, Web Analytics, Online Marketing, Marketing Automation, Digital Marketing

Five Of The Biggest Challenges Facing Online Marketing

Chris Leone Chris Leone Posted January 30, 2014 10 minute read

We often hear from clients that the online marketing world is tough to navigate. They rely on us to provide guidance and clarity so they can make the best decisions for their business.

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Topics: Pay Per Click, SEO, Google Analytics, Social Media, Digital Marketing

Consumer Response To Real-Time Marketing

Chris Leone Chris Leone Posted November 14, 2013 4 minute read

The following post originally appeared in WorkIt Richmond, an online resource for small business owners in central Virginia.

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Topics: Google Analytics, Web Analytics, Online Marketing, Data

Understanding The Basics Of Online Privacy

Chris Leone Chris Leone Posted October 14, 2013 3 minute read

The internet is the most trackable and accountable marketing medium we have today. Marketers and business analysts want more information about their visitors while visitors want their privacy. It's a..

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Topics: Google Analytics

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