Inbound Marketing & Sales Development Inspiration

How Fast Do Credit Union Websites Load?

Posted May 7, 2020
3 minute read
When it comes to site engagement metrics, one factor that many marketers tend to overlook is how quickly their website pages load. In today’s edition of the WebStrategies benchmark blog post series, we are going to take a look at the average load time of a credit union website and discuss why having an optimized website is critical from both a user experience and SEO point of view.
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Topics Google Analytics, Credit Union Marketing, Credit Union Marketing Benchmarks

5 Quick Ways to Measure Your Website’s Health Using Google Analytics

Posted January 30, 2019
1 minute read
  Google Analytics offers a huge amount of data, and an almost endless array of options for analyzing that data. That's a great thing for data-driven marketers such as ourselves, but for many businesses, that can be overwhelming and is frankly more information than they will ever need. There are a handful of critically important metrics that every business should be reviewing to identify the overall health of their website, and our recent broadcast focused on those.  
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Topics Web tools, Google Analytics, Web Analytics

4 Methods for Measuring Credit Union Digital Marketing Success

Posted July 31, 2016
5 minute read
As the world becomes digital, more marketing budgets are moving from traditional channels to online channels. Most traditional channels don’t allow you to accurately track the return on your investment. Fortunately, the online world offers a detailed level of tracking and measurement that helps us better understand the return on our digital investments.
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Topics SEO, Google Analytics, Digital Marketing, Credit Union Marketing

Aligning Google Analytics With Your Inbound Marketing

Posted January 24, 2016
6 minute read
Executing an effective inbound marketing requires three things: 1) patience, 2) commitment, and 3) good decision making. It could take months, or even years, to see a significant payoff from inbound marketing. This is where patience and commitment come into play. Good decision making is less straightforward. It requires a level of expertise to do the right things the right way. It also requires good data to make educated, informed decisions about what to do next. Our Guide To Measuring Inbound Marketing showed you how to measure your inbound marketing efforts across a variety of platforms. Now it's time to go deeper. Most marketing automation platforms provide only a modest level of web analytics. This is adequate for a high-level view of what’s taking place, but it’s not enough for extensive analysis. Google Analytics is considered the gold-standard in free web analytics platforms, and it should be used in conjunction with any inbound marketing campaign. While Google Analytics provides hundreds of different reports and metrics, only a few are essential to the modern day inbound marketer.
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Topics Inbound Marketing, Google Analytics, Hubspot, Data

How To Build Useful Digital Marketing Dashboards

Posted October 29, 2015
4 minute read
If your organization is concerned about monitoring marketing efforts and wants to continuously improve results, then developing a digital marketing dashboard should be a priority. Dashboard reports can provide at-a-glance clarity around current digital marketing efforts with a focus on how digital marketing efforts are contributing to meaningful business results.
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Topics Google Analytics, Web Analytics, Digital Marketing

Top Metrics for Online Paid Ad Campaigns

Posted October 9, 2015
5 minute read
Metrics Drive Decisions
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Topics Advertising, Google Ads, Pay Per Click, Google Analytics, Web Analytics, Display Advertising, Digital Marketing, Conversion Rate Optimization

Web Analytics - Creating a Foundation for Marketing Success

Posted September 8, 2014
1 minute read
An article was published this morning by eMarketer that highlights the criticality of data. You can read the full article here. The survey results reveal that more than 3 in 4 marketers feel the greatest deficiency among marketing agencies is their lack of analytics and meaningful KPIs. See chart below.
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Topics Google Analytics, Web Analytics, Conversion Rate Optimization

How to Measure Online (and some offline) Marketing

Posted February 26, 2014
4 minute read
Industry experts report that marketers this year will spend $171 billion on paid advertising. Those advertisers, and their bosses, will experience much anxiety because in many cases they won’t know what worked and/or how well it worked. Here’s a quote from a famous man that underscores this -
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Topics Internet Marketing, Inbound Marketing, Google Analytics, Web Analytics, Marketing Automation, Digital Marketing

Five Of The Biggest Challenges Facing Online Marketing

Posted January 30, 2014
10 minute read
We often hear from clients that the online marketing world is tough to navigate. They rely on us to provide guidance and clarity so they can make the best decisions for their business.
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Topics Pay Per Click, SEO, Google Analytics, Social Media, Digital Marketing

Consumer Response To Real-Time Marketing

Posted November 14, 2013
4 minute read
The following post originally appeared in WorkIt Richmond, an online resource for small business owners in central Virginia.
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Topics Google Analytics, Web Analytics, Digital Marketing, Data