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Inbound Marketing & Sales Development Inspiration

Aligning Google Analytics With Your Inbound Marketing

Chris Leone Chris Leone Posted January 24, 2016

Executing an effective inbound marketing requires three things: 1) patience, 2) commitment, and 3) good decision making. It could take months, or even years, to see a significant payoff from..

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Topics: Google Analytics, inbound marketing, hubspot, guide, Data

How To Build Useful Digital Marketing Dashboards

Phil Woods Phil Woods Posted October 29, 2015

If your organization is concerned about monitoring marketing efforts and wants to continuously improve results, then developing a digital marketing dashboard should be a priority. Dashboard..

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Topics: Google Analytics, Web Analytics, Digital Marketing

Top Metrics for Online Paid Ad Campaigns

Administrator Administrator Posted October 9, 2015

Metrics Drive Decisions

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Topics: Advertising, Google Adwords, Pay Per Click, Google Analytics, Web Analytics, Online Marketing, Display Advertising, Digital Marketing, Conversion Rate Optimization

Web Analytics - Creating a Foundation for Marketing Success

Neal Lappe Neal Lappe Posted September 8, 2014

An article was published this morning by eMarketer that highlights the criticality of data. You can read the full article here. The survey results reveal that more than 3 in 4 marketers feel the..

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Topics: Analytics, Google Analytics, Web Analytics, Conversion Rate Optimization

How to Measure Online (and some offline) Marketing

Neal Lappe Neal Lappe Posted February 26, 2014

Industry experts report that marketers this year will spend $171 billion on paid advertising. Those advertisers, and their bosses, will experience much anxiety because in many cases they won’t..

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Topics: Attribution, Search Marketing, Analytics, Internet Marketing, Inbound Marketing, Advanced segments, Google Analytics, Web Analytics, Online Marketing, Marketing Automation, Digital Marketing

Google Analytics Not Provided - What Is It?

Chris Leone Chris Leone Posted October 1, 2013

What Is Not Provided?

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Topics: reports, keyword tracking, Google Analytics, Web Analytics, Online Marketing, not provided, Data, keywords

Measuring Success Online: The Multi-Channel Attribution Report

Chris Leone Chris Leone Posted September 18, 2013

I recently wrote about the importance of setting expectations. I explained why they’re so important, how they should be set, and how they can greatly influence our perception of success.

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Topics: Attribution, Analytics, multi-channel attribution, Reporting, Google Analytics, Web Analytics, Analysis

Back to the Basics, III: Using Google Analytics Custom Reports

Administrator Administrator Posted September 16, 2013

By default, Google Analytics provides us with nearly 70 standard reports. Add in dashboards, intelligence alerts, and real time reporting and that number jumps closer to 80. 80! That's 80..

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Topics: Pay Per Click, Google Analytics, Custom Reports, Web Analytics

Google Analytics – Back To The Basics pt. 1

Chris Leone Chris Leone Posted August 19, 2013

The Audience Overview report is the first page we see upon opening our Google Analytics. But what do all these numbers mean and why should we care?

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Topics: Google Analytics, tips, Web Analytics, Digital Marketing, Metrics

Google Analytics Advanced Segments Simplified

Chris Leone Chris Leone Posted August 16, 2013

In this installment of “Back to the Basics,” I want to share with you one of my absolute favorite features of Google Analytics: Advanced Segments. (I realize the irony in spotlighting a feature..

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Topics: segmentation, Advanced segments, Google Analytics

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