Google Analytics offers a huge amount of data, and an almost endless array of options for analyzing that data. That's a great thing for data-driven marketers such as ourselves, but for many businesses, that can be overwhelming and is frankly more information than they will ever need.
There are a handful of critically important metrics that every business should be reviewing to identify the overall health of their website, and our recent broadcast focused on those.
5 Quick Ways to Measure Your Website’s Health Using Google Analytics
We cover 5 metrics that we always check when reviewing a website, and show you how to quickly access that information for your site.
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