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Inbound Marketing & Sales Development Inspiration

Mobile optimization- rethinking the mobile experience [FB Live]

Posted February 9, 2017
15 minute read
In the last episode of WebStrategies Live, we shared ideas for how to rethink your approach to mobile.  Not only should you consider the mobile experience, oftentimes you should think "mobile first" or even sometimes "mobile only."
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Topics Mobile, Digital Marketing

5 Credit Union Digital Marketing Challenges

Posted August 6, 2016
7 minute read
We often hear from clients that the online marketing world is tough to navigate. They rely on us to provide guidance and clarity so they can make the best decisions for their credit union. The constant development of new technology and the rate at which marketing managers need to adopt new technologies can present a unique challenge, especially in more traditional marketing departments.
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Topics ROI, SEO, Mobile, Social Media, Digital Marketing, Credit Union Marketing

Are QR Codes Still Relevant? (Were They Ever?)

Posted June 14, 2016
2 minute read
When QR codes first starting popping up everywhere, they seemed like a great idea. After all, smart phones were becoming more pervasive by the second and the little scan-able black and white boxes in the windows of small businesses seemed logical, useful and even a little exciting. They were meant to be the bridge between offline and online marketing. But a bridge is only worth having if people use it to cross over.
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Topics Internet Marketing, Mobile, Digital Marketing

Digital marketing and customer engagement - should your firm have a mobile app?

Posted September 30, 2015
2 minute read
There's a coolness factor for having a mobile app. After all, mobile marketing is often part of many inbound marketing plans, and apps are awesome, right? With all the hype about mobile usage and the convenience of mobile apps, you might think every company needs one. Well, think twice about making that investment.
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Topics Internet Marketing, Personas, Mobile, Digital Marketing

Preparing For Google’s April 21st Mobile Ranking Update

Posted April 11, 2015
3 minute read
In just a couple weeks, Google is going to make a significant change to its ranking formula. The objective of this change is to reward mobile-friendly websites with higher search result rankings.
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Topics Mobile, Google

Optimizing For The Cross Device Experience

Posted September 11, 2014
3 minute read
Author note: the following article was originally published on the Richmond Times Dispatch. I’m reposting my original article below with the intention of adding to this piece over time.
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Topics Mobile, Digital Marketing

The Challenge of Multi-Device Usage

Posted November 4, 2013
4 minute read
Do you still have a landline? How about a cable TV subscription? 10 years ago, these may have been strange questions; however, in 2013, not as much. A recent survey done by eMarketer showed only 60% of US internet users have a cable TV subscription, while 23% of users have kicked their cable subscription to the curb altogether.
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Topics Mobile

Location-Based Marketing...What's the Problem?

Posted December 4, 2011
1 minute read
Most everyone has a cell phone and about 50% of them are smart-phones. This presents a great marketing opportunity for business but it seems others perceive a violation of privacy and other concerns.
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Topics Internet Marketing, Mobile, Online Marketing

Mobile Web Traffic on Non-Mobile Websites – Important Things To Consider

Posted October 13, 2011
5 minute read
It's time to get more serious about mobile. Projections have smartphone and tablet purchases outselling computers in 2011. Google predicts more searches will be done from mobile device than desktop devices by the end of 2012. People are viewing your website from a mobile device as we speak. What do you do, where do you look and what do you need to know about how the new wave of mobile activity is affecting your website and your ability to sell online?
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Topics Mobile, Google Analytics, Web Analytics

What’s the difference between a mobile website and a mobile app?

Posted August 24, 2011
1 minute read
What IS a Mobile website A mobile website is a website specifically designed for mobile phones. The width and general graphical dimensions are optimized so that they fit perfectly on a small screens. A mobile website has 3 important features: It is brief. It is concise and it is fast.
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Topics Mobile