Inbound Marketing & Sales Development Inspiration

Mobile optimization- rethinking the mobile experience [FB Live]

Chris Leone Chris Leone Posted February 9, 2017 15 minute read

In the last episode of WebStrategies Live, we shared ideas for how to rethink your approach to mobile. 

Not only should you consider the mobile experience, oftentimes you should think "mobile..

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Topics: Mobile, Digital Marketing

5 Credit Union Digital Marketing Challenges

Chris Leone Chris Leone Posted August 6, 2016 7 minute read

We often hear from clients that the online marketing world is tough to navigate. They rely on us to provide guidance and clarity so they can make the best decisions for their credit union.


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Topics: ROI, SEO, Mobile, Social Media, Digital Marketing, Credit Union Marketing

Are QR Codes Still Relevant? (Were They Ever?)

Administrator Administrator Posted June 14, 2016 2 minute read

When QR codes first starting popping up everywhere, they seemed like a great idea. After all, smart phones were becoming more pervasive by the second and the little scan-able black and white boxes..

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Topics: Internet Marketing, Mobile, Digital Marketing

Digital marketing and customer engagement - should your firm have a mobile app?

Neal Lappe Neal Lappe Posted September 30, 2015 2 minute read

There's a coolness factor for having a mobile app. After all, mobile marketing is often part of many inbound marketing plans, and apps are awesome, right? With all the hype about mobile usage and the..

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Topics: Internet Marketing, Personas, Mobile, Digital Marketing

Preparing For Google’s April 21st Mobile Ranking Update

Chris Leone Chris Leone Posted April 11, 2015 3 minute read

In just a couple weeks, Google is going to make a significant change to its ranking formula. The objective of this change is to reward mobile-friendly websites with higher search result rankings.

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Topics: Mobile, Google

Optimizing For The Cross Device Experience

Chris Leone Chris Leone Posted September 11, 2014 3 minute read

Author note: the following article was originally published on the Richmond Times Dispatch. I’m reposting my original article below with the intention of adding to this piece over time.

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Topics: Mobile, Digital Marketing

The Challenge of Multi-Device Usage

Chris Leone Chris Leone Posted November 4, 2013 4 minute read

Do you still have a landline? How about a cable TV subscription? 10 years ago, these may have been strange questions; however, in 2013, not as much. A recent survey done by eMarketer showed only 60%..

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Topics: Mobile

Location-Based Marketing...What's the Problem?

Neal Lappe Neal Lappe Posted December 4, 2011 1 minute read

Most everyone has a cell phone and about 50% of them are smart-phones. This presents a great marketing opportunity for business but it seems others perceive a violation of privacy and other..

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Topics: Internet Marketing, Mobile, Online Marketing

Mobile Web Traffic on Non-Mobile Websites – Important Things To Consider

Chris Leone Chris Leone Posted October 13, 2011 5 minute read

It's time to get more serious about mobile. Projections have smartphone and tablet purchases outselling computers in 2011. Google predicts more searches will be done from mobile device than..

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Topics: Mobile, Google Analytics, Web Analytics

What’s the difference between a mobile website and a mobile app?

Administrator Administrator Posted August 24, 2011 1 minute read

What IS a Mobile website

A mobile website is a website specifically designed for mobile phones. The width and general graphical dimensions are optimized so that they fit perfectly on a small..

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Topics: Mobile

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