Blog

WebStrategies works with all kinds of equipment manufacturers. From food processing equipment that places pepperoni on frozen pizza to equipment that wraps pallets of goods to be distributed around the globe, we understand that manufacturing clients have to identify incredibly niche markets to sell their products. And yet, we often hear manufacturers claim that their product is too unique to be marketed online. In fact, that is not the case at all.

We regularly update this article with the latest information pertaining to marketing budgets for manufacturers. Last update: January 2022  We continue to provide advice about online marketing budgets in a variety of industries, and over the last several years we have been partnering with more manufacturing companies to help them generate leads and sales. Based on industry-provided research and our own experience, we’ve identified a realistic marketing budget calculation for manufacturing companies who are ready to more fully leverage the internet to generate business.

Manufacturers may face challenges when adopting and implementing a comprehensive digital marketing strategy. We’ll address four digital marketing challenges for manufacturers and explain how your business can overcome these obstacles.

We sometimes hear from equipment manufacturers that they have tried digital marketing in the past and it didn't work for their business. We are always disappointed to hear this because we've seen digital marketing increase qualified leads for manufacturers time and time again.

We were delighted to have the opportunity to connect with others in the food and beverage processing and packaging industry at Process Expo in Chicago. If you missed it, here are some highlights of the event: 

Equipment manufacturers don't have the resources to implement marketing tactics that don't bring in qualified leads. Every tactic that equipment manufacturers invest in should be able to provide a solid ROI. So how does digital measure up to that standard?

Equipment manufactures are once again attending trade shows after well over a year of being unable to do so. This is great news for the manufacturing industry as these events can bring about numerous leads and even closed deals. That said, trade shows come with a significant financial investment and you want to ensure that every penny of that investment furthers your business.  As a digital marketing agency for manufacturers, we're not anti-trade shows at all—but we would encourage getting the best bang for your buck out of them. And that means considering how you can boost your ROI from the trade shows you attend by layering on digital initiatives. 

Some equipment manufacturers have yet to accept digital as a significant part of their overall marketing strategy. But we know that smart manufacturing companies are implementing digital tactics because of the impressive results they are able to provide. From generating qualified leads to attracting more organic and paid traffic, a well-designed and executed digital plan is the answer to many manufacturer's greatest sales and marketing challenges.

B2B companies often struggle with systems that don't 'talk' to one another. This is a waste of time and a matter of frustration for those using incompatible systems.  But here's the good news: if your website is on Wordpress and you are using Salesforce as your CRM, you may be able to integrate the two. 

Tracking the results of marketing spending is an area that many industrial B2B companies struggle with. Failure to do so makes it hard for you to understand what's working, whether you are investing in the right marketing channels and generating a positive ROI, and hampers your ability to attract and convert new customers.