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Inbound Marketing & Sales Development Inspiration

Manufacturing Content Marketing: Repurposing Old Content

Administrator Administrator Posted September 9, 2020 4 minute read

Manufacturing marketers often have access to a plethora of existing content, and there can be huge benefits to mining that content for marketing purposes. Whether it's a PDF or engineering..

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Topics: Content marketing, Manufacturing Marketing

Industrial Marketing Techniques: Online Lead Generation for Manufacturers

Alan Lucy Alan Lucy Posted September 4, 2020 3 minute read

Industrial companies like manufacturers are becoming more invested in digital advertising and content marketing to drive traffic to their website. Along with that focus on generating website..

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Topics: Lead generation, Manufacturing Marketing

Virtual Selling for Manufacturers

Alan Lucy Alan Lucy Posted August 28, 2020 3 minute read

Manufacturers continue to be impacted by the restrictions imposed due to the COVID-19 pandemic. With travel remaining limited and trade shows on pause, the manufacturing industry is quickly..

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Topics: Sales, Manufacturing Marketing

Some of the Best Marketing Strategies for Manufacturers That We've Seen

Administrator Administrator Posted August 20, 2020 5 minute read

Manufacturing companies are getting innovative with their marketing. Whether it's paid advertising or content marketing, the options are endless. The opportunities are vast, so taking advantage of..

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Topics: Manufacturing Marketing

How Much Should Manufacturers Spend on Advertising?

Alan Lucy Alan Lucy Posted August 14, 2020 4 minute read

It’s no secret that advertising is a great way to grow a business. Since the 16th century, people have utilized newspapers, print magazines, and other channels to capture attention and raise..

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Topics: Digital advertising, Manufacturing Marketing

How Digital Marketing Can Make Your Trade Show Visits More Successful

Alan Lucy Alan Lucy Posted August 7, 2020 4 minute read

2020 has thrown a wrench into the marketing plans for manufacturers around the country. An industry that heavily relies on trade shows and trade associations to network with other businesses and..

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Topics: Digital advertising, Marketing Automation, Manufacturing Marketing

The Most Important Marketing Metrics For Manufacturers To Measure

Administrator Administrator Posted July 31, 2020 4 minute read

Tracking the results of marketing spending is an area that many manufacturing companies struggle with.

Failure to do so makes it hard for you to understand what's working, whether you are..

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Topics: Reporting, Manufacturing Marketing

How Much Does It Cost to Hire a Manufacturing Marketing Agency?

Alan Lucy Alan Lucy Posted July 24, 2020 6 minute read

Right now, manufacturers around the world are partnering with marketing agencies to help develop strategies that will fuel their growth and generate more revenue. These partnerships are initiated..

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Topics: Marketing budgets, Manufacturing Marketing

8 Lead Capture Ideas for Manufacturers

Alan Lucy Alan Lucy Posted July 17, 2020 6 minute read

Some of the traditional methods of lead generation for manufacturers, such as scanning through long lists of potential contacts or relying heavily on trade shows, are now falling by the wayside...

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Topics: Manufacturing Marketing

Tools For A Successful Manufacturer Digital Marketing And Sales Strategy

Administrator Administrator Posted July 10, 2020 6 minute read

With the cancellation of trade shows and travel, the typical marketing strategies for manufacturing companies are rapidly adjusting to more digital platforms. Heading into 2020, digital marketing..

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Topics: Manufacturing Marketing

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