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Inbound Marketing & Sales Development Inspiration

How Much Should Manufacturers Budget for Content Marketing?

Posted October 30, 2020
4 minute read
Content marketing is a powerful, long-term strategy for business growth in the manufacturing industry. Compared to other marketing tactics, it's one of the best ways to gain visibility from your target market. It enables you to drive more traffic to your website and solve those burning questions your potential customers have. However, content marketing for manufacturers is complex. It requires extensive research, planning, and development, making its cost vary widely depending on the scope of work.
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Topics Manufacturing Marketing

Industrial Marketing Case Study: Scaffolding Solutions

Posted October 29, 2020
1 minute read
In March of 2015, WebStrategies began a partnership with Scaffolding Solutions, a premier provider of system scaffolding, suspended scaffolding, mast climber platforms and decks, and other services to the construction and industrial manufacturing industries up-and-down the east coast. Beginning initially as a project to overhaul and modernize their website, this partnership has since developed into full, robust digital marketing and advertising strategy that has transformed Scaffolding Solutions’ online presence.
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Topics Manufacturing Marketing

How Can Manufacturers Showcase Their Products Online?

Posted October 8, 2020
4 minute read
In many cases, manufacturing companies will not have complex eCommerce platforms that allow their customers to purchase products directly from their website. However, that doesn't mean you shouldn't list your products or services on your website at all. After all, the number one reason for having a website for your business is to attract new customers. If those potential new leads that come to your site aren’t able to immediately find what they’re looking for, the chances of them disappearing and never contacting you are much higher.
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Topics Manufacturing Marketing

Understanding Keyword Rankings and SEO for Manufacturers

Posted October 1, 2020
3 minute read
Search engine optimization, or SEO, is a recommended strategy for all companies, including manufacturing businesses. With SEO strategies in place, you can gain more organic traffic, quality leads, brand awareness, and, ultimately, an increase in revenue.
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Topics SEO, Manufacturing Marketing

How Much Should Manufacturers Budget for Marketing in 2021?

Posted September 29, 2020
7 minute read
We regularly update this article with the latest information pertaining to marketing budgets for manufacturers. Last update: September 2020 (note: this information has been updated to include adjustments resulting from the COVID-19 pandemic, but further changes could be made as the long-term impact become more clear.) We continue to provide advice about online marketing budgets in a variety of industries, and over the last several years we have been partnering with more manufacturing companies to help them generate leads and sales. Based on industry-provided research and our own experience, we’ve identified a realistic marketing budget calculation for manufacturing companies who are ready to more fully leverage the internet to generate business.
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Topics Marketing budgets, Digital Marketing, Manufacturing Marketing

Expanding to New Verticals or Territories | Manufacturing Marketing

Posted September 25, 2020
4 minute read
Whether you have ambitious growth goals, or business has slowed in a particular location or industry, or you have just identified intriguing opportunities, there are a variety of reasons manufacturers may consider expanding into a new vertical or territory. Building brand awareness in uncharted territories is no small feat, especially for those marketing for the manufacturing industry. Fortunately, today's digital marketing landscape makes breaking into new regions and verticals easier than ever before.
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Topics Manufacturing Marketing

Manufacturing Content Marketing: Repurposing Old Content

Posted September 9, 2020
4 minute read
Manufacturing marketers often have access to a plethora of existing content, and there can be huge benefits to mining that content for marketing purposes. Whether it's a PDF or engineering rendering, sales brochures or other product information, this content can be repurposed, so it shows up in search results and helps your ideal client find your content and company easier.
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Topics Content marketing, Manufacturing Marketing

Industrial Marketing Techniques: Online Lead Generation for Manufacturers

Posted September 4, 2020
3 minute read
Industrial companies like manufacturers are becoming more invested in digital advertising and content marketing to drive traffic to their website. Along with that focus on generating website traffic should come strategies for connecting with qualified traffic—capturing visitors' information so that you can start to build a relationship with them. By collecting details like your visitor’s name, email address, and the company they work for, you can input this information into your CRM, monitor their interactions, and follow up much more effectively.
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Topics Lead generation, Manufacturing Marketing

Virtual Selling for Manufacturers

Posted August 28, 2020
3 minute read
Manufacturers continue to be impacted by the restrictions imposed due to the COVID-19 pandemic. With travel remaining limited and trade shows on pause, the manufacturing industry is quickly adapting to a world where most closed deals happen without ever having a face-to-face meeting.
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Topics Sales, Manufacturing Marketing

Some of the Best Marketing Strategies for Manufacturers That We've Seen

Posted August 20, 2020
5 minute read
Manufacturing companies are getting innovative with their marketing. Whether it's paid advertising or content marketing, the options are endless. The opportunities are vast, so taking advantage of the various marketing strategies to increase visibility, connect with the audience, and establish expertise is a sound business strategy.
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Topics Manufacturing Marketing