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Inbound Marketing & Sales Development Inspiration

Quick Start Guide to ChatGPT for Manufacturers

Posted June 23, 2023
5 minute read
ChatGPT and other AI tools have taken the world by storm. When ChatGPT was first released, people in countless professions worried that it might threaten their jobs. Now after several months of application, the realization is that AI is a powerful tool with enormous potential to disrupt how business is done. And those who use it regularly find it becomes more helpful the more they use it.
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Topics SEO, B2B Marketing, Manufacturing Marketing

LinkedIn Advertising to Generate Leads for B2B Manufacturers

Posted June 8, 2023
4 minute read
Equipment manufacturers and B2B marketers typically have a niche target audience that makes broad advertising tactics a waste of money. Instead, campaigns targeted to specific industries, companies, and positions within those companies are more effective because the marketing budget can be honed in on the right people - potential buyers.
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Topics Digital advertising, Social Media, B2B Marketing, Manufacturing Marketing

What are the Benefits of GA4 for Manufacturers?

Posted May 18, 2023
2 minute read
Ready or not, GA4 is replacing UA platform in Google Analytics on July 1, 2023.
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Topics Google Analytics, Data, Manufacturing Marketing

What Is a Good ROI for Manufacturing Marketing?

Posted May 12, 2023
6 minute read
When you spend money on marketing for your B2B manufacturing company, what kind of return on your investment should you expect? We’ll review how to calculate ROI and what ratio is considered the best for the manufacturing industry.
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Topics Manufacturing Marketing

Manufacturing Marketing Strategy to get Started with Digital Marketing

Posted April 26, 2023
8 minute read
Equipment manufacturing companies have lagged in the use of digital marketing to generate sales leads, instead leaning heavily on trade shows and sales teams to build relationships with potential buyers. These are effective but without an effort to capture online leads, equipment manufacturers are losing countless revenue-generating opportunities. After many years as a senior strategy director of digital marketing for manufacturers, I wanted to share the most effective tactics we have found to enable manufacturers to leverage their websites to generate more business.
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Topics B2B Marketing, Manufacturing Marketing

Best Marketing Strategies for Manufacturing Companies

Posted April 17, 2023
5 minute read
When it comes to marketing for manufacturing companies, there is no 'one size fits all' approach. Every manufacturing business is different, and digital marketing needs to be tailored to the specific target markets, and more specifically, the target personas within those markets.
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Topics Content marketing, B2B Marketing, Manufacturing Marketing

Industrial Marketing Techniques: Online Lead Generation for Manufacturers

Posted April 17, 2023
3 minute read
Originally posted on September 4, 2020, this post was refreshed in April of 2022. Industrial companies like manufacturers are becoming more invested in digital advertising and content marketing to drive traffic to their website. Along with that focus on generating website traffic should come strategies for connecting with qualified traffic—capturing visitors' information so that you can start to build a relationship with them. By collecting details like your visitor’s name, email address, and the company they work for, you can input this information into your CRM, monitor their interactions, and follow up much more effectively.
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Topics Lead generation, B2B Marketing, Manufacturing Marketing

ChatGPT and Marketing for Manufacturing

Posted April 4, 2023
4 minute read
ChatGPT is the fastest-growing and most quickly adopted technology. Ever. By far. After its release in November 2022, ChatGPT exploded in popularity and in February 2023 it reached over 1 BILLION page visits. At first, professional copywriters voiced concern that artificial intelligence (AI) was going to take over their jobs. But fear has become excitement after learning that unique (human-generated) content is still prioritized by search engines. AI can help tremendously with idea generation, content planning, editing, and research to save time and fuel the brainpower that goes into content marketing.
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Topics Content marketing, SEO, Blogging, B2B Marketing, Manufacturing Marketing

12 Ways HubSpot Elevates Marketing for Manufacturers

Posted March 23, 2023
4 minute read
HubSpot is a CRM with powerful marketing automation features that can be used with its own Sales Hub or integrated with another CRM. Salesforce is a popular CRM with manufacturers but when it comes to marketing automation to nurture the leads, HubSpot is the leading platform for usability and functionality - in any industry. It integrates easily with Salesforce and Microsoft Dynamics and keeps data in a centralized location rather than maintaining data in two separate systems. HubSpot also integrates with ERP systems such as Odoo and Commercient giving one source of truth for data records.
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Topics Hubspot, Marketing Automation, Manufacturing Marketing

Should You Consider HubSpot as a CRM for the Manufacturing Industry?

Posted February 28, 2023
2 minute read
HubSpot is a powerful CRM solution with three main "hubs" - Sales, Marketing, and Service. While these hubs work together seamlessly, they can also be integrated with other tools. For manufacturing businesses, HubSpot's Marketing Hub is an excellent marketing automation tool that can be easily integrated with other leading sales CRMs like Salesforce and Microsoft Dynamics.
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Topics Hubspot, B2B Marketing, Manufacturing Marketing