Inbound Marketing & Sales Development Inspiration

Unlocking the full potential of your Salesforce Data with HubSpot's Marketing Automation

Posted June 11, 2024
3 minute read

As an industrial manufacturer, your sales team likely relies on Salesforce to manage customer relationships and close deals. But if your marketing activities are disconnected from your Salesforce data, you miss valuable opportunities to nurture leads and drive growth. 

Integrating Salesforce with HubSpot's marketing automation platform can help you amplify your Salesforce data and elevate your marketing efforts.

The Power of Bi-Directional Sync

One key benefit of integrating Salesforce and HubSpot is the ability to sync data bi-directionally between the two platforms. 

Any data entered into Salesforce, such as customer information, deal stages, and product interests, can be automatically synced to HubSpot and used to inform your marketing activities. 

Conversely, any data collected by HubSpot, such as website form submissions or email engagement, can be synced back to Salesforce, giving your sales team valuable context about a lead's interactions with your brand.



Advanced Lead Nurturing

With your Salesforce data synced to HubSpot, you can leverage HubSpot's powerful marketing automation tools to create highly targeted lead-nurturing campaigns. 

For example, you can create email workflows that trigger based on a lead's Salesforce data, such as their industry, product interest, or deal stage. This allows you to deliver highly relevant content that speaks directly to a lead's needs and interests.


Here are a few examples of how you can use Salesforce data to enhance your HubSpot marketing automation:

  • Send targeted product recommendations based on past purchases
  • Trigger a "we miss you" email to customers who haven't purchased in X days
  • Alert sales reps when a high-value opportunity hasn't been touched in X days
  • Enroll leads in a specific nurture track based on their industry or company size

Customizable Integration

The Salesforce-HubSpot integration is highly customizable, allowing you to tailor it to your specific business needs. You can choose which data fields to sync between the two platforms and even create custom mappings to ensure that your data flows seamlessly.



Getting Started

Integrating Salesforce and HubSpot is a straightforward process, but it does require some initial setup and configuration. 

HubSpot offers a native integration with Salesforce, which you can set up directly within your HubSpot account. Once the integration is set up, you can begin syncing your data and building out your marketing automation campaigns.

If you need help getting started, consider working with a HubSpot-certified partner agency with Salesforce integration experience. They can help you navigate the setup process and develop a strategy for using your Salesforce data to drive marketing success. If this is something you would be interested in, feel free to book a call to discuss it in more detail. 


  • Integrating Salesforce with HubSpot's marketing automation platform is a game-changer for industrial manufacturers looking to align their sales and marketing efforts.
  • By syncing your Salesforce data with HubSpot, you can create highly targeted, personalized marketing campaigns that nurture leads and drive growth.
  • With a little setup and configuration, you can start supercharging your Salesforce data and taking your marketing to the next level.


Book a call with Howard Deskin



Topics Hubspot, B2B Marketing, Manufacturing Marketing, Industrial Services Marketing, Salesforce, Salesforce Integration

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