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Inbound Marketing & Sales Development Inspiration

Seven Clever Ways To Automate Direct Mail For Credit Unions

Posted August 1, 2022
4 minute read
Even as a digital marketing agency, we know there are benefits credit unions realize through direct mail campaigns to reach members and potential members. The keys to doing that well are using an integrated CRM that can provide information and working with a vendor such as Conquest Graphics to convert that data into advertising, tailored to a member, or potential member’s, current needs. Now that the volume of direct mail has tapered off in most households, it is easier to get attention than in previous years.
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Topics Credit Union Marketing, HubSpot for Credit Unions

WebStrategies Reaches Diamond Tier as a HubSpot Solutions Partner

Posted June 16, 2022
2 minute read
Today, WebStrategies Inc. of Richmond, Va., announced that it has reached the Diamond tier of HubSpot’s Solutions Partner Program. HubSpot, a leading CRM platform for scaling companies, works hand-in-hand with partner experts to grow their businesses through inbound software, services, and support.  
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Topics Hubspot, HubSpot for Credit Unions

Gain & Retain Credit Union Members by Knowing What Matters to Consumers

Posted May 9, 2022
4 minute read
While credit unions have long been known for their low rates and trust-worthy business practices, younger consumers in this digital-first era have different priorities. In our exclusive, Consumer Banking Preferences & Behavior Report, based on a survey of 1,000 banking consumers, we learned that there is a wide gap between what consumers under 45 value and those that are 45-plus value in a financial institution. It is up to marketers to resonate with consumers on things that matter most to them which may require changing up the message as well as the channels in order to reach a younger audience.
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Topics Email marketing, Digital Marketing, Credit Union Marketing, HubSpot for Credit Unions

WebStrategies Promoted to HubSpot Platinum Partner

Posted January 11, 2021
1 minute read
At WebStrategies, we are firm believers that businesses equipped with the most modern and innovative marketing technology, along with data-driven strategy, achieve the best results.
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Topics Inbound Marketing, Hubspot, HubSpot for Credit Unions

Is HubSpot Secure Enough for Credit Unions?

Posted November 2, 2020
3 minute read
When you start using marketing automation software for your credit union, you want to choose a system that prioritizes the security of your member’s sensitive information. There have been numerous reports of data security breaches in which millions of people’s sensitive data has been compromised. That’s why security is always a top priority for credit unions. Your marketing automation software should be no different.
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Topics Credit Union Marketing, HubSpot for Credit Unions

The Best Marketing Automation System for Credit Unions

Posted May 20, 2020
3 minute read
You can implement credit union marketing automation practices to generate more leads, be more efficient, and personalize your marketing to appeal to your current and future customers. When making decisions about marketing automation, you have to determine which system will help you best achieve your marketing goals. We recommend an advanced platform like Hubspot for our credit union clients; however, there are other options available as well.
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Topics Hubspot, Credit Union Marketing, HubSpot for Credit Unions

Marketing Automation is Not Reserved for Large Credit Unions

Posted May 5, 2020
4 minute read
Credit union marketing automation is a beneficial strategy for all credit unions regardless of size. Having it in place is no longer reserved for the larger credit unions, so whether you have one branch or ten, you can and should use automation for your marketing. 
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Topics Marketing Automation, Credit Union Marketing, HubSpot for Credit Unions

Credit Union Marketing Automation Interview

Posted February 18, 2020
2 minute read
Why are Some Credit Unions Behind the Curve on Marketing Automation? WebStrategies CEO Chris Leone and Director of Digital Marketing Phil Woods were recently guests on Mike Lawson’s CU Broadcast, discussing marketing automation for credit unions. Highlights from their discussion are below:
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Topics Marketing Automation, Credit Union Marketing, HubSpot for Credit Unions