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Inbound Marketing & Sales Development Inspiration

A Non-Techies Guide To The Latest in Social Technology

Chris Leone Chris Leone Posted December 31, 2014

If you spent your holidays around someone under 30 years old, you probably heard of at least one new app or website that made you feel...out of touch. New apps and websites that change how people..

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Topics: Social Technologies, Social Media

5 Ways to use LinkedIn to Increase Sales

Neal Lappe Neal Lappe Posted May 28, 2014

Social media is sales game-changer. In B2B selling, LinkedIn (LI) has emerged as a must-have. Several books have been written about using LI in your sales efforts, and it wouldn’t be difficult to..

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Topics: Social Media Richmond VA, Sales, Selling Skills, Social Technologies, Social Media, Sales Training

Where did my IM networks go on IMO.im?

Administrator Administrator Posted March 3, 2014

If you are like me and have a list of friends, family and co-workers using multiple different instant messenger applications (Google Hangouts/Talk, Facebook Chat, Skype chat etc.) the recent move..

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Topics: Instant Messenging, Software, Blogging, Technical problems, Social Technologies, IMO

Social Media – What’s This Google + Thing?

Neal Lappe Neal Lappe Posted August 15, 2011

Social media has “a new sheriff in town” called Google +. Google has gotten into the social media space in a huge way recently and in only 3 weeks has amassed about 20 million users. What is it?..

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Topics: Social Media Richmond VA, Internet Marketing, SEO, Social Technologies, Online Marketing, Social Media

Is social media changing our sociology?

Administrator Administrator Posted June 17, 2011

Question: Is Web Social technology consuming us, pulling us away from traditional/physical sociology? If so, is this a bad thing?

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Topics: Social Technologies, social, Social Media

Social Media Marketing – Making Daily Deals Work

Neal Lappe Neal Lappe Posted May 15, 2011

Social media marketing has so many new and emerging opportunities. One of the most popular these days are the daily deal sites - Groupon and Living Social being the most prominent. However, there are..

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Topics: Social Media Richmond VA, Internet Marketing, Social Technologies, Social Media, Digital Marketing

How Social Media Plays in the Online Shopping/Buying Process

Neal Lappe Neal Lappe Posted March 29, 2011

GroupM Search and comScore, two reliable sources of research about online buying behavior, recently released findings of a new study that focused on the impact and search and social media, and the..

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Topics: Search Engine Marketing, Social Media Richmond VA, Internet Marketing, SEO, Local SEO, Social Technologies, Social Media, Digital Marketing

Location Based Marketing – Groupon & Living Social Price Wars

Neal Lappe Neal Lappe Posted March 28, 2011

Much is being written about the success of sites like Groupon and Living Social. A recent blog post expressed concern that these kinds of location-based promotional sites will ultimately lead to..

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Topics: Advertising, Location Based, Living Social, Social Technologies, Digital Marketing, Groupon

Social Tech: A 12 Step Program

Administrator Administrator Posted March 26, 2011

While social media is still as popular a networking concept as ever, social technologies have developed as a broader approach to leveraging your network for maximum effect. Networking is no longer..

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Topics: Twitter, Facebook, Social Technologies, Social Media, linkedin

Blogging Ideas

Neal Lappe Neal Lappe Posted March 23, 2011

This post is all about ideas that will help you create good blog posts. Most of us know the value of blogging and most of us experience "writer's block" at one time or another. So, when I read an..

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Topics: Blogging, Google Analytics, Social Technologies, Social Media

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