Inbound Marketing & Sales Development Inspiration

5 Ways to use LinkedIn to Increase Sales

Neal Lappe Neal Lappe Posted May 28, 2014 4 minute read

Social media is sales game-changer. In B2B selling, LinkedIn (LI) has emerged as a must-have. Several books have been written about using LI in your sales efforts, and it wouldn’t be difficult to..

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Topics: Sales, Selling Skills, Social Technologies, Social Media, Sales Training

Where did my IM networks go on

Administrator Administrator Posted March 3, 2014 2 minute read

If you are like me and have a list of friends, family and co-workers using multiple different instant messenger applications (Google Hangouts/Talk, Facebook Chat, Skype chat etc.) the recent move..

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Topics: Software, Blogging, Social Technologies

Social Media – What’s This Google + Thing?

Neal Lappe Neal Lappe Posted August 15, 2011 2 minute read

Social media has “a new sheriff in town” called Google +. Google has gotten into the social media space in a huge way recently and in only 3 weeks has amassed about 20 million users. What is it?..

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Topics: Internet Marketing, SEO, Social Technologies, Online Marketing, Social Media

Is social media changing our sociology?

Administrator Administrator Posted June 17, 2011 3 minute read

Question: Is Web Social technology consuming us, pulling us away from traditional/physical sociology? If so, is this a bad thing?

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Topics: Social Technologies, Social Media

Social Media Marketing – Making Daily Deals Work

Neal Lappe Neal Lappe Posted May 15, 2011 2 minute read

Social media marketing has so many new and emerging opportunities. One of the most popular these days are the daily deal sites - Groupon and Living Social being the most prominent. However, there are..

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Topics: Internet Marketing, Social Technologies, Social Media, Digital Marketing

How Social Media Plays in the Online Shopping/Buying Process

Neal Lappe Neal Lappe Posted March 29, 2011 2 minute read

GroupM Search and comScore, two reliable sources of research about online buying behavior, recently released findings of a new study that focused on the impact and search and social media, and the..

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Topics: Internet Marketing, SEO, Local SEO, Social Technologies, Social Media, Digital Marketing

Location Based Marketing – Groupon & Living Social Price Wars

Neal Lappe Neal Lappe Posted March 28, 2011 1 minute read

Much is being written about the success of sites like Groupon and Living Social. A recent blog post expressed concern that these kinds of location-based promotional sites will ultimately lead to..

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Topics: Advertising, Local SEO, Social Technologies, Digital Marketing

Social Tech: A 12 Step Program

Administrator Administrator Posted March 26, 2011 4 minute read

While social media is still as popular a networking concept as ever, social technologies have developed as a broader approach to leveraging your network for maximum effect. Networking is no longer..

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Topics: Twitter, Facebook, Social Technologies, Social Media, LinkedIn

Blogging Ideas

Neal Lappe Neal Lappe Posted March 23, 2011 1 minute read

This post is all about ideas that will help you create good blog posts. Most of us know the value of blogging and most of us experience "writer's block" at one time or another. So, when I read an..

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Topics: Blogging, Google Analytics, Social Technologies, Social Media

NBC Reacts To Leaked “Today Show” Footage Questioning The Internet

Chris Leone Chris Leone Posted February 21, 2011 2 minute read

A 17 year old clip from the Today show recently leaked online. The clip, recorded back in 1994, was of the Today Show hosts openly questioning what the heck the internet was. The conversation..

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Topics: Reputation Management, Social Technologies, Social Media

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