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Inbound Marketing & Sales Development Inspiration

Chris Leone – Promoted to President of WebStrategies Inc.

Neal Lappe Neal Lappe Posted October 30, 2016

Chris Leone, formerly Chief Operating Officer at WebStrategies, has been named President.  In addition to his current responsibilities, Chris will take on leading all day-to-day operations of the..

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Topics: Digital Marketing

How to Uncover the Buyer's Challenges and Fears

Neal Lappe Neal Lappe Posted October 30, 2016

How can you get your buyers to tell you their biggest challenges and greatest fears?    Our research tells us that buyers value a salesperson’s problem solving skills above all else, yet..

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Topics: Sales, Sales Techniques

6 Easy Ways Credit Unions Can Boost Results Online

Neal Lappe Neal Lappe Posted August 5, 2016

A report came out recently about how small & medium-sized businesses (SMBs) intended to invest their digital marketing dollars in the coming year. When asked which marketing channel they intend to..

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Topics: Internet Marketing, Inbound Marketing, Website Development, Online Marketing, Digital Marketing, Credit Union Marketing

Most Important Selling Tool - the Power Statement

Neal Lappe Neal Lappe Posted June 6, 2016

Sales departments and professional salespeople should be armed with all the right tools to achieve their sales goals, and the Power Statement, hereafter referred to as TPS, is one of the most..

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Topics: Sales, Sales Techniques

Why is My Sales Team not Performing - 3 Main Reasons

Neal Lappe Neal Lappe Posted May 15, 2016

No sales - no business.  Weak sales – anemic business.  Sales is the life blood of business.  When sales aren’t what you think appropriate, how does a business owner or sales leader figure out..

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Topics: Sales, Sales Development, B2B Marketing

3 Keys to Having a Strong B2B Sales Department

Neal Lappe Neal Lappe Posted May 1, 2016

Many small business owners long for that ever-elusive high-performing B2B sales department.  That’s not a surprise considering the frustrations and failed efforts to hire salespeople who can..

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Topics: Sales, Sales Techniques

Selling B2B - 6 steps to making a successful sales pitch

Neal Lappe Neal Lappe Posted April 16, 2016

Outbound prospecting is important to any B2B sales program.  With warm leads, you’re asking a lot of questions to determine what problems to solve.  But, when you’re prospecting with cold leads,..

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Topics: Sales, Sales Techniques, Sales Training

B2B Selling skills - 6 things salespeople shouldn't do

Neal Lappe Neal Lappe Posted April 3, 2016

B2B salespeople have many opportunities to shoot themselves in the foot, and this article describes 6 things salespeople should not load into their six-shooter.  

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Topics: Sales

Success in Small Business  - 7 Skills Small Business Leaders Need

Neal Lappe Neal Lappe Posted March 20, 2016

The skills that helped you start your own business are not the ones that will make you successful in the long term.  Inc. Magazine states that 96% of new businesses fail within the first 10 years...

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Topics: Sales, Sales & Marketing

Don't Waste Time on Unqualified Sales Leads

Neal Lappe Neal Lappe Posted March 5, 2016

Some salespeople chase bad leads.  It’s one of the most frequent problems I see.  They invest lots of time and resources only to find out it’s a poor quality lead and no sale is made.  

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Topics: Sales, Sales Development, Sales Techniques

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