Inbound Marketing & Sales Development Inspiration

How Much Should You Budget For Marketing In 2022?

Posted January 14, 2022
13 minute read
We regularly update the following post with the latest information pertaining to Digital Marketing Budgets. Last update: January 2022  This article provides information that can guide you about how to budget for marketing and where to invest your marketing dollars. Included in this article are:
Read More

Topics Marketing budgets, Internet Marketing, Inbound Marketing, Digital Marketing

How Much Should Manufacturers Budget for Marketing in 2022?

Posted January 10, 2022
7 minute read
We regularly update this article with the latest information pertaining to marketing budgets for manufacturers. Last update: January 2022  We continue to provide advice about online marketing budgets in a variety of industries, and over the last several years we have been partnering with more manufacturing companies to help them generate leads and sales. Based on industry-provided research and our own experience, we’ve identified a realistic marketing budget calculation for manufacturing companies who are ready to more fully leverage the internet to generate business.
Read More

Topics Marketing budgets, Digital Marketing, Manufacturing Marketing

[Video] How to Diversify Your Credit Union Digital Marketing Budget

Posted November 4, 2021
4 minute read
We've talked about what factors cause credit union marketing budgets to be higher or lower. But once that budget is in place, how should it be allocated?
Read More

Topics Marketing budgets, Digital advertising, Credit Union Marketing

[Video] Why Credit Union Digital Marketing Budgets are on the Rise

Posted October 14, 2021
3 minute read
It's budgeting season for credit unions—how much of your credit union's total marketing budget will go to digital in 2022?  We address this question annually because it changes every year. And despite major upheaval in marketing spending in recent history, the digital spending trend is continuing upward. 
Read More

Topics Marketing budgets, Credit Union Marketing

How Much Should Credit Unions Spend on Advertising?

Posted October 1, 2020
4 minute read
As one of the most effective tactics to build brand awareness and drive new memberships and loan applications, advertising commonly consumes a large portion of a credit union marketing budget. The advertising landscape has changed drastically over the last several years. There are now numerous options across both the traditional and digital advertising world, and credit unions must be strategic in how they distribute their advertising budget.
Read More

Topics Marketing budgets, Credit Union Marketing

How Much Does It Cost to Hire a Manufacturing Marketing Agency?

Posted July 24, 2020
6 minute read
Right now, manufacturers around the world are partnering with marketing agencies to help develop strategies that will fuel their growth and generate more revenue. These partnerships are initiated because marketing agencies offer a cost-efficient, one-stop-shop for many of the marketing services that a manufacturer needs to succeed in the long-term.
Read More

Topics Marketing budgets, Manufacturing Marketing

Credit Union Marketing Budgets: How To Handle Budget Fluctuations

Posted June 30, 2020
4 minute read
Many factors can impact a credit union’s marketing budget. When something does happen, it’s critical to have a ready-to-go plan to address either the increase or decrease quickly. You don’t want to see any drop in your traffic, but the right decisions can improve ROI no matter if you have less or more to spend. The key is to do what it takes to reduce any negative impact on your organization’s revenue. How is that possible?
Read More

Topics Marketing budgets, Credit Union Marketing

2020 Digital Marketing Budget Calculator

Posted January 20, 2020
1 minute read
Our digital marketing budget calculator has been updated for 2020 budget planning. Featured in HubSpot's article, 9 Handy Business Calculators That'll Make Your Life Easier, our free calculator incorporates the latest projections for marketing spending in 2020.
Read More

Topics Marketing budgets, Digital Marketing

How to Set a Realistic Social Media Advertising Budget

Posted September 3, 2019
8 minute read
Originally published April 2017. Updated July 2018. Is your business struggling to achieve social media success? Is your company thinking about taking the plunge into social media advertising? Are you getting beat by competitors and looking for a new social media strategy? Companies across the world have had success advertising on social platforms, but others have fallen flat on their face.
Read More

Topics Marketing budgets, Social Media

[Video] How much to budget for marketing in 2019

Posted October 25, 2018
1 minute read
Our recent Facebook Live broadcast offered guidance on setting an overall marketing budget, a digital marketing budget, and how to allocate that digital budget across channels to maximize your ROI.
Read More

Topics Marketing budgets