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Inbound Marketing & Sales Development Inspiration

How Much Should You Budget For Content Marketing?

brian-marsh Brian Marsh Posted February 21, 2017

Back in 1996, Bill Gates published an essay called “Content Is King.” He predicted how important content would become over time. More than 20 years later, that prediction is being affirmed...

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Topics: Marketing budgets, content marketing, content strategy, content marketing services

How To Determine An Online Marketing Budget

Chris Leone Chris Leone Posted August 21, 2013

“How much money should I spend on paid search?” As someone who runs a lot of paid search campaigns, I hear this question a lot. The answer isn’t the same for everyone, and finding it can take a..

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Topics: Marketing budgets, Pay Per Click, Web Analytics, budgeting

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