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Inbound Marketing & Sales Development Inspiration

How Much Should Manufacturers Budget for Marketing in 2019?

howard_deskin Howard Deskin Posted June 2, 2019 6 minute read

Originally published December 2017; updated June 2019

We continue to provide advice about online marketing budgets in a variety of industries, and over the last few years we have been partnering..

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Topics: Marketing budgets, Digital Marketing, Manufacturing

[Video] How much to budget for marketing in 2019

Chris Leone Chris Leone Posted October 25, 2018 1 minute read
Our recent Facebook Live broadcast offered guidance on setting an overall marketing budget, a digital marketing budget, and how to allocate that digital budget across channels to maximize your ROI.
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Topics: Marketing budgets

2019 Digital Marketing Budget Calculator

kelly-browning Kelly Browning Posted September 25, 2018 1 minute read

Our digital marketing budget calculator has been updated for 2019 budget planning.

Featured in HubSpot's article, 9 Handy Business Calculators That'll Make Your Life Easier, our free calculator..

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Topics: Marketing budgets, Digital Marketing

How to Set a Realistic Social Media Advertising Budget

Preston Kendig Preston Kendig Posted July 18, 2018 8 minute read

Originally published April 2017. Updated July 2018.

Is your business struggling to achieve social media success? Is your company thinking about taking the plunge into social media advertising? Are..

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Topics: Marketing budgets, Social Media

How Much To Spend On Marketing in 2018 [Recording]

Chris Leone Chris Leone Posted November 7, 2017 1 minute read

How much should your company spend on marketing in 2018?

On a recent Facebook Live, we discussed some of the factors impacting marketing budgets for 2018.

From what has transpired in 2017, what's..

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Topics: Marketing budgets, Digital Marketing

2018 Digital Marketing Budget Calculator

kelly-browning Kelly Browning Posted October 23, 2017 1 minute read

Our popular digital marketing budget calculator has been updated for 2018 planning.

Featured in HubSpot's article, 9 Handy Business Calculators That'll Make Your Life Easier, our free calculator..

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Topics: Marketing budgets, Digital Marketing

Security Company Marketing Budgets [Recording]

howard_deskin Howard Deskin Posted October 19, 2017 1 minute read

In our recent survey of security providers, the most common marketing challenge was generating new quality leads, followed by figuring out where to focus marketing efforts.

Of course the latter is..

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Topics: Marketing budgets, Security Company Marketing

How Much Should Security Companies Budget for Marketing in 2018?

howard_deskin Howard Deskin Posted August 28, 2017 5 minute read

We’ve written several articles about online marketing budgets in a variety of industries, and as we've worked with security alarm companies across the country, we’ve identified a realistic..

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Topics: Marketing budgets, Digital Marketing, Security Company Marketing

Email Marketing Budgets: Spend This Much For 122% ROI [And How To Do It]

brian-marsh Brian Marsh Posted May 1, 2017 11 minute read

There aren't a lot of people saying this, but direct mail marketing is dead.

Actually...

Direct mail can still earn pretty remarkable returns, especially in certain industries.

But, the ROI that..

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Topics: Marketing budgets, Email marketing, Digital Marketing

How Much To Budget For Marketing Automation

brian-marsh Brian Marsh Posted March 21, 2017 4 minute read

The term "marketing automation" has been mentioned a lot over the past several years.

It's considered the marketing technology that is most likely to deliver significant, measurable ROI.

As of ..

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Topics: Marketing budgets, Inbound Marketing, Marketing Automation

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