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Inbound Marketing & Sales Development Inspiration

How to Set a Realistic Social Media Advertising Budget

Preston Kendig Preston Kendig Posted July 18, 2018

Originally published April 2017. Updated July 2018.

Is your business struggling to achieve social media success? Is your company thinking about taking the plunge into social media advertising?..

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Topics: Marketing budgets, Social Media

Successful Manufacturer Marketing Examples

Preston Kendig Preston Kendig Posted January 19, 2018

When it comes to marketing for manufacturing companies, there is no 'one size fits all' approach. Every manufacturing business is different, and all digital marketing strategies need to be..

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Topics: Manufacturing, marketing strategy

Digital Marketing Strategy for Security Alarm Companies

Preston Kendig Preston Kendig Posted November 24, 2017

We periodically update this article with the latest information relevant to digital marketing for security companies

Last update: July 2017

Security Marketing Strategies

We've learned a..

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Topics: Content marketing, Digital Marketing, Security Company Marketing

Home Security Marketing: How to Compete with DIY Security Systems

Preston Kendig Preston Kendig Posted November 24, 2017

DIY security systems have taken the security market by storm. Systems range from very simple, single unit devices, like Canary, to complex systems that incorporate multiple sensors and smart home..

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Topics: Security Company Marketing

How Much to Budget for SEO

Preston Kendig Preston Kendig Posted March 3, 2017

How to Develop the Best SEO Marketing Budget

It depends, of course. If you’re just now, in 2017, starting to think about SEO for the first time, this probably isn’t the right blog for you. Check..

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Topics: Marketing budgets, SEO

Security Company Marketing: Competing with Big Alarm Companies

Preston Kendig Preston Kendig Posted November 7, 2016

To compete with national security providers, think locally. It’s no secret that national alarm providers have huge home security marketing budgets and commanding strongholds in the industry (ADT..

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Topics: Security Company Marketing

Case Study: Manufacturing Marketing

Preston Kendig Preston Kendig Posted November 2, 2016

Manufacturing companies tend to be very careful and thoughtful when investing in marketing efforts, especially across the digital landscape. However, more and more companies in the manufacturing..

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Topics: Case Studies, Manufacturing

Commercial Security Marketing Strategies

Preston Kendig Preston Kendig Posted October 19, 2016

If you own or manage an alarm dealership that sells security systems to commercial customers, it’s important to keep in mind that B2B marketing should be handled a bit differently than residential..

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Topics: Security Company Marketing

Security Marketing Case Study: Generating Website Leads

Preston Kendig Preston Kendig Posted September 22, 2016

When an alarm company in Southern Illinois approached us about generating leads via the internet, we immediately knew the project was going to be a fun step outside our comfort zone. We’re just a..

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Topics: Digital Marketing, Lead generation, Security Company Marketing

Security Products Marketing: Competing with Cable Companies

Preston Kendig Preston Kendig Posted September 1, 2016

If you own a small to mid-size alarm company, you’ve probably noticed that competition is coming from more than just other security companies these days. Aside from competing with the big security..

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Topics: Security Company Marketing

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