Inbound Marketing & Sales Development Inspiration

Planning For Holiday PPC Success

Posted September 24, 2014
2 minute read
The holidays are right around the corner and if you haven’t already done so now is the time to plan for PPC success.
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Topics Advertising, Pay Per Click, Paid Search

5 Simple Ways To Measure Offline Campaigns Online

Posted October 16, 2010
4 minute read
Online marketing is our area of focus and when given a limited marketing budget, online is where we'd choose to spend it. But that's not to say offline/traditional advertising campaigns are obsolete or don't produce a return. How much of a return isn't always clear, but with the ability to measure online engagement, we can start to get an idea. That is to say in 2010, most offline brand and promotional campaigns will have a great impact online. By using the proper methods and techniques, we can measure these online impacts, developing an understanding for how effective our offline campaigns really are.
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Topics Pay Per Click, Web Analytics, Paid Search