Online marketing is our area of focus and when given a limited marketing budget, online is where we'd choose to spend it. But that's not to say offline/traditional advertising campaigns are obsolete or don't produce a return. How much of a return isn't always clear, but with the ability to measure online engagement, we can start to get an idea. That is to say in 2010, most offline brand and promotional campaigns will have a great impact online. By using the proper methods and techniques, we can measure these online impacts, developing an understanding for how effective our offline campaigns really are.