Inbound Marketing & Sales Development Inspiration

Video Advertising for Credit Unions

Posted July 6, 2023
3 minute read
A credit union that has funds in the marketing budget available for brand advertising may consider YouTube or CTV. We've seen success for credit unions driving brand awareness since these rapidly growing channels are cost-effective and scalable. To illustrate the growth of these two platforms:
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Topics Digital advertising, Credit Union Marketing, Videos

Video Content Marketing for Manufacturers

Posted May 5, 2023
6 minute read
What's the big deal with video marketing? Why should you add it to your content marketing strategy? Video content is here to stay and it’s not going anywhere. Content Marketing Institute found that 78% of B2B marketers are investing in video in 2023 - that's up from 69% in 2022. Wyzowl reports that 91% of all business types will use video as a marketing tool in 2023.
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Topics B2B Marketing, Videos

[Video] Using Your Customer’s Data To Increase Engagement, Retention, and Upselling

Posted May 13, 2020
1 minute read
As a marketer, are you paying enough attention to your current customers? Leveraging the data of your current customers can be a valuable step in helping you create marketing campaigns that nurture loyal, long term advocates for your brand. In a recent version of WebStrategies Live, we were joined by special guest Megan Driscoll, sports marketing expert and Director of Consumer Marketing at Daytona International Speedway, where we discussed how brands can leverage first-party data to drive customer loyalty, repeat business, and ultimately higher revenue.
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Topics Branding, Videos

[Video] The Basics of YouTube Advertising

Posted April 30, 2020
With over 1.5 million active monthly users, YouTube is the second largest search engine in the world and can be a great tool to advertise your business provided you have the resources to create high-quality video content.
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Topics Advertising, Videos

[Video] The Role Your Brand Plays In Driving Leads Online

Posted March 18, 2019
1 minute read
I recently had the pleasure of interviewing marketing thought-leader Todd Feldman about his experience blending brand and lead generation tactics to create performance marketing powerhouses. Todd’s previous roles include CMO of Virginia Credit Union, Head of Social & Emerging Marketing Channels at Circuit City, and Vice President of Marketing for Aaxis, a global ecommerce consultancy.
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Topics Digital Marketing, Branding, Videos