With over 1.5 million active monthly users, YouTube is the second largest search engine in the world and can be a great tool to advertise your business provided you have the resources to create high-quality video content.
In a recent Facebook Live broadcast, we discussed the basics of YouTube advertising including the ad placement and targeting options available, cost, and what metrics to measure to gauge success.
Watch Now: YouTube Advertising Basics
Want more free digital marketing advice? Catch up on past episodes of WebStrategies Live on our video library.
As President, Chris is responsible for leading all the day-to-day operations of WebStrategies. His work has been featured on the Google Analytics and Hubspot blogs, and he’s a regular columnist for the Richmond Times Dispatch.