Inbound Marketing & Sales Development Inspiration

4 Ways Your Google Ads Are Wasting Money

Posted February 14, 2023
4 minute read
Originally posted on September 2, 2019, this post was refreshed to highlight ways businesses can save money on Google Ads. Are you stretching your Google ads budget as far as it can go? Small and medium-sized businesses can't afford to throw away ad dollars trying to compete with large companies and must be strategic with their advertising spending. In our 2019 broadcast, we covered some important things to look out for that could be burning through your campaign budgets. Making adjustments to these 3 things could save you thousands of dollars.
Read More

Topics Advertising, Digital advertising, Google, Digital Marketing

The Top Digital Strategies For Credit Union Advertising

Posted January 17, 2023
7 minute read
Advertising has been around for a long time. In fact, the first paid advertisement was a Coca-Cola ad in a French newspaper in 1836. Today, there are boundless advertising strategies that credit unions and banks can learn from and leverage. But, what makes a truly effective advertising strategy?
Read More

Topics Advertising, Digital advertising, Digital Marketing, Credit Union Marketing, Community Bank Marketing

How Manufacturers Can Target Their Audience on LinkedIn

Posted July 1, 2020
3 minute read
When considering marketing efforts for your manufacturing business, LinkedIn likely doesn’t sit at the top of your priority list. But, now might be the time to consider it as a contender. LinkedIn has evolved to much more than a job searching platform, and it can be very effective in targeting your ideal audience. The advertising features allow you to narrowly target your audience using various strategies that can lead to a strong ROI for your business.
Read More

Topics Advertising, Manufacturing Marketing

Self-Service Advertising Platforms

Posted May 6, 2020
5 minute read
Online traffic is through the roof right now, and it is crucial that your brand is visible online. Luckily, there are a variety of self-service digital platforms that offer you a broad range of advertising capabilities for minimal cost.
Read More

Topics Advertising, Digital advertising, Display Advertising

[Video] The Basics of YouTube Advertising

Posted April 30, 2020
With over 1.5 million active monthly users, YouTube is the second largest search engine in the world and can be a great tool to advertise your business provided you have the resources to create high-quality video content.
Read More

Topics Advertising, Videos

[Video] Secondary Digital Advertising Platforms

Posted July 3, 2019
1 minute read
Most businesses are advertising on the few platforms that dominate the market, such as Google and Facebook, but are you missing out on cost-effective opportunities to reach your target market on some less popular platforms? Our last live show covered some less common, but often effective, digital advertising platforms, and when companies should consider incorporating them into their marketing strategy.
Read More

Topics Advertising, Digital advertising, Google Ads, Google, Digital Marketing

Are Display Ads a Giant Waste of Time and Money?

Posted February 21, 2019
1 minute read
Display advertising has gotten much more sophisticated in the past decade, allowing you to deliver highly relevant image ads to the audience you specifically want to reach. But does it get results?
Read More

Topics Advertising, Display Advertising, Digital Marketing

Facebook Advertising Update in Wake of Data Privacy Issues

Posted April 19, 2018
1 minute read
You've no doubt heard about the controversy over Facebook's use of customer data. For marketers, Facebook has developed excellent targeting capabilities that can produce an impressive ROI. But if Facebook is in hot water over improper data handling, what does it mean for advertisers? If you currently advertise on Facebook, or have considered trying it, we want to update you on how you may be impacted.
Read More

Topics Advertising, Facebook, Digital advertising, Social Media, Display Advertising, Digital Marketing

Top Metrics for Online Paid Ad Campaigns

Posted October 9, 2015
5 minute read
Metrics Drive Decisions
Read More

Topics Advertising, Google Ads, Pay Per Click, Google Analytics, Web Analytics, Display Advertising, Digital Marketing, Conversion Rate Optimization

The fascinating ways Richmonders use the internet and other media resources

Posted September 5, 2015
2 minute read
Earlier this year WebStrategies conducted proprietary research focused around how consumers living in the Richmond, VA area interact with the internet and how they shop for products and services. The purpose of the survey was to gain a deeper understanding of how consumers use various media resources when they are shopping for products and services, and share this information with the local business community so they can better serve their customers.
Read More

Topics Advertising, Internet Marketing, Digital Marketing