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Inbound Marketing & Sales Development Inspiration

[Video] 5 Ways Your Google Ads Are Wasting Money

Chris Leone Chris Leone Posted September 2, 2019 1 minute read

Are you stretching your Google ads budget as far as it can go? Small and medium sized businesses can't afford to throw away ad dollars trying to compete with large companies, and must be strategic..

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Topics: Advertising, Digital advertising, Google, Digital Marketing

[Video] Secondary Digital Advertising Platforms

Chris Leone Chris Leone Posted July 3, 2019 1 minute read

Most businesses are advertising on the few platforms that dominate the market, such as Google and Facebook, but are you missing out on cost-effective opportunities to reach your target market on..

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Topics: Advertising, Digital advertising, Google Adwords, Google, Digital Marketing

How Much Should You Budget For Marketing In 2019?

Chris Leone Chris Leone Posted June 2, 2019 12 minute read

We regularly update the following post with the latest information pertaining to Digital Marketing Budgets.

Last update: June 2019

This article provides information that can guide you about how to..

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Topics: Marketing budgets, Advertising, Internet Marketing, Inbound Marketing, Online Marketing, Marketing Automation, Social Media, Display Advertising, Digital Marketing

Are Display Ads a Giant Waste of Time and Money?

Chris Leone Chris Leone Posted February 21, 2019 1 minute read

Display advertising has gotten much more sophisticated in the past decade, allowing you to deliver highly relevant image ads to the audience you specifically want to reach. But does it get..

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Topics: Advertising, Display Advertising, Digital Marketing

The Most Effective Digital Strategies For Bank and Credit Union Advertising

brian-marsh Brian Marsh Posted January 29, 2019 8 minute read

Advertising has been around for a long time. In fact, the first paid advertisement was a Coca-Cola ad in a French newspaper in 1836.

Today, there are boundless advertising strategies that credit..

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Topics: Advertising, Digital advertising, Digital Marketing, Credit Union Marketing, Community Bank Marketing

Facebook Advertising Update in Wake of Data Privacy Issues

Chris Leone Chris Leone Posted April 19, 2018 1 minute read
You've no doubt heard about the controversy over Facebook's use of customer data. For marketers, Facebook has developed excellent targeting capabilities that can produce an impressive ROI. But..
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Topics: Advertising, Facebook, Digital advertising, Social Media, Display Advertising, Digital Marketing

Top Metrics for Online Paid Ad Campaigns

Administrator Administrator Posted October 9, 2015 5 minute read

Metrics Drive Decisions

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Topics: Advertising, Google Adwords, Pay Per Click, Google Analytics, Web Analytics, Online Marketing, Display Advertising, Digital Marketing, Conversion Rate Optimization

The fascinating ways Richmonders use the internet and other media resources

Neal Lappe Neal Lappe Posted September 5, 2015 2 minute read

Earlier this year WebStrategies conducted proprietary research focused around how consumers living in the Richmond, VA area interact with the internet and how they shop for products and services...

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Topics: Advertising, Internet Marketing, Online Marketing, Digital Marketing

Instagram Advertising Coming Soon

Administrator Administrator Posted June 10, 2015 1 minute read

Instagram, the popular photo sharing network acquired by Facebook in 2012, has announced plans to open its feed to advertisers by winter 2015!

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Topics: Advertising, Instagram, Digital advertising, Social Media

Planning For Holiday PPC Success

Administrator Administrator Posted September 24, 2014 2 minute read

The holidays are right around the corner and if you haven’t already done so now is the time to plan for PPC success.

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Topics: Advertising, Pay Per Click, Paid Search

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