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Blog

Inbound Marketing & Sales Development Inspiration

Christina Odom

Christina Odom

Recent Posts

How Credit Unions Can Still See Results with Social Media Advertising in 2025

Posted June 16, 2025
6 minute read
Should you still have a Social Media ad budget? Have AI bots taken over, or do real people still regularly engage across Meta ad inventory? Is Meta still a trusted digital advertising platform for credit unions? We strongly recommend factoring social media into your marketing plan, but stay informed and vigilant, keeping up with frequent shifts and updates.
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Topics Advertising, Facebook, Digital advertising, Display Advertising, Credit Union Marketing, AI

Google Marketing Live 2025: What Credit Union Marketers Need to Know

Posted May 30, 2025
3 minute read
Every year, Google Marketing Live (GML) unveils a host of new ad tools and AI-driven capabilities. While the announcements sound exciting - keywordless targeting, smarter automation, and new AI assistants - marketers at credit unions need to approach them with a critical eye. At WebStrategies, we specialize in digital advertising for credit unions, and we’ve learned that Google’s “default” solutions often optimize for media spend rather than meaningful credit union results. Rather than jumping in headfirst, we’re taking a cautious, data-driven approach, testing what’s new, measuring what works, and scaling only what delivers. Here’s a breakdown of what we’re watching and how credit unions can benefit responsibly.
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Topics Digital advertising, Google Ads, Google Analytics, Digital Marketing, Credit Union Marketing, Data Integration, Financial Institutions

Performance Max vs. Traditional Google Ad Campaigns: Unlocking Success

Posted September 3, 2024
5 minute read
In the ever-evolving world of digital advertising, B2B companies are constantly seeking the most effective strategies to generate leads and drive sales. A recent case study conducted by WebStrategies Inc. sheds light on the performance of Google's Performance Max (PMAX) campaigns compared to traditional Search and Display campaigns for two B2B clients. Let's dive into the findings and explore what they mean for your advertising strategy.
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Topics Advertising, Google Ads, Pay Per Click, Digital Marketing, Case Studies, PMAX