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Inbound Marketing & Sales Development Inspiration

How Much Should You Budget For Marketing In 2021?

Posted November 18, 2020
13 minute read
We regularly update the following post with the latest information pertaining to Digital Marketing Budgets. Last update: November 2020 (note: this information has been updated to include adjustments resulting from the COVID-19 pandemic, but further changes could be needed as the long-term impact become more clear.) This article provides information that can guide you about how to budget for marketing and where to invest your marketing dollars. Included in this article are:
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Topics Marketing budgets, Advertising, Internet Marketing, Inbound Marketing, Online Marketing, Marketing Automation, Social Media, Display Advertising, Digital Marketing

[Video] Our Favorite DIY Digital Marketing Tools For 2019

Posted June 6, 2019
1 minute read
We spend a lot of time researching and trying out tools to improve the results of our clients' marketing efforts, to measure those results, and to simply make our time more productive.  Last year, our broadcast about our favorite DIY digital marketing tools was a big hit. Many small and medium sized businesses are looking for user-friendly and inexpensive solutions to make their marketing more effective, and we are happy to share what we've learned! Because the digital world moves so quickly, and we had many more to share, we decided to put out a new show with an updated list of tools to consider adding to your marketing technology stack.
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Topics Content marketing, Inbound Marketing, SEO, Digital Marketing

[Video] Common digital marketing issues and how to fix them

Posted September 4, 2018
1 minute read
Do any of these sound familiar?   I'm spending money on online ads, but I'm not getting qualified leads from them Only spammers fill out my website's contact form  My website loads slowly My website isn't ranking well in Google All of my business comes from offline, so I don't update my website I'm not sure which metrics I should track
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Topics Inbound Marketing, Digital Marketing

Incorporating Chatbots Into Your Marketing Strategy

Posted August 3, 2018
20 minute read
Chatbots were seen as one of the biggest trends and most exciting digital marketing tools in 2017. While enthusiasm was tempered a bit this year, they are still extremely promising and can be a very effective part of your marketing strategy. Chatbot adoption has been slower than expected, partly due to limitations of early bots, and the hurdles of understanding how they work and how to set them up. However, they are still projected to be very prevalent by 2022, and account for $8 billion in cost savings according to Juniper Research. It's time to give them another look.
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Topics Inbound Marketing, Digital Marketing

Digital Marketing Tactics to Attract, Engage and Convert

Posted June 29, 2018
14 minute read
In a recent broadcast, we explained how companies can identify which digital marketing tactics they should be using on using the Attract > Engage > Convert framework.
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Topics Inbound Marketing, Digital Marketing

[Video] When not to use the most popular digital marketing tactics

Posted June 13, 2018
1 minute read
When you should (and should NOT) use the most popular digital marketing tactics Even the most effective digital tactics can sometimes be the wrong way to invest your money. In our last Facebook Live show, we covered the best times (and worst times) to spend money on SEO, PPC, CRO, social media, marketing automation and more.  
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Topics Inbound Marketing, Digital Marketing

[Video] How a new website can derail your digital marketing

Posted May 22, 2018
1 minute read
Could a new website derail your digital marketing results? We've seen digital marketing results plummet when a new website is launched. Even if you have the most eye-catching, user friendly design and amazing content, you can destroy your website traffic if you haven't taken the right steps when transitioning to the new site. 
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Topics Inbound Marketing, Website Development, Digital Marketing

Our Favorite DIY Digital Marketing Tools

Posted March 28, 2018
1 minute read
There is no single tool that can handle all of your digital marketing needs. There are several platforms that come close, particularly marketing automation systems, but you'll still need to supplement that system with some additional programs to round out your digital marketing toolkit. One way to go is to hire a marketing agency that already has all of the systems needed at their disposal, but when you're starting out or if you've only contracted out a portion of your marketing efforts to an agency, you can take advantage of some very effective low-or-no-cost DIY tools.    
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Topics Content marketing, Inbound Marketing, SEO, Digital Marketing

How to Measure Credit Union Digital Marketing Performance

Posted January 25, 2018
5 minute read
One challenge we regularly hear from credit union marketers is how to measure digital marketing performance. In fact, it was the highest ranked pain point in our credit union marketing survey. Heavy workload, lofty goals, low budgets, small staff and limited digital experience exacerbate this challenge. 
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Topics Internet Marketing, Inbound Marketing, Online Marketing, Digital Marketing, Credit Union Marketing

[Video] Marketing Automation Workflow Examples

Posted August 23, 2017
1 minute read
On our recent Facebook Live broadcast, we discussed some of the many ways that marketing automation workflows can be employed to accelerate sales cycles, re-engage cold leads, retain customers and more.
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Topics Inbound Marketing, Sales & Marketing, Marketing Automation, Digital Marketing