Inbound Marketing & Sales Development Inspiration

Manufacturing SEO Agency: Tips to Get the Content Formula Right

Posted August 24, 2022
4 minute read
If you work in B2B manufacturing marketing, you put a lot of thought into how to reach prospective customers including what marketing channels are best and the messages to resonate with your target audience. Your sales team is actively engaging customers and leads at tradeshows and through regular contacts but that only engages the leads you know about. 
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Topics Content marketing, Inbound Marketing, SEO, B2B Marketing, Manufacturing Marketing, Industrial Services Marketing

Industry Pages as Part of Your Marketing Manufacturing Strategy

Posted July 1, 2022
2 minute read
Pages on a manufacturer's website that specifically name the industries you serve and how you solve problems for businesses in that industry are valuable content that serve many purposes. Manufacturing marketers can realize several benefits when website content is planned and built out around the types of businesses that use their product or services.  The below menu is an example of how one manufacturer structured its industry pages.
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Topics Content marketing, Inbound Marketing, Manufacturing Marketing

Digital Marketing Strategy for Manufacturing Industry Professionals: Attract Inbound Leads to Your Website

Posted June 15, 2022
5 minute read
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Topics Content marketing, Inbound Marketing, SEO, Manufacturing Marketing

How Equipment Manufacturers Can Improve Content for Better SEO

Posted May 23, 2022
5 minute read
Producing content about your products and services is the most effective way to leverage organic search through an inbound marketing strategy (also known as content marketing). People such as engineers and plant managers searching for manufacturing equipment, typically experience a buyer’s journey that includes three phases: awareness, consideration, and decision. To leverage the power of inbound marketing for manufacturing equipment, content should be created or optimized for each of these stages in order to attract, engage and delight customers. 
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Topics Content marketing, Search engines, Inbound Marketing, SEO, Blogging, B2B Marketing, Manufacturing Marketing

Is Your Manufacturing Website Designed to Help or Hurt Marketing Efforts?

Posted April 29, 2022
3 minute read
Effective websites attract visitors to your pages over competitors’ but a poorly designed or non maintained website can actually drive away prospects. Your website is the face of your business and if done well, is the primary tool for capturing the attention of prospective customers.
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Topics Inbound Marketing, SEO, Digital Marketing, Manufacturing Marketing

How Much Should You Budget For Marketing In 2022?

Posted January 14, 2022
13 minute read
We regularly update the following post with the latest information pertaining to Digital Marketing Budgets. Last update: January 2022  This article provides information that can guide you about how to budget for marketing and where to invest your marketing dollars. Included in this article are:
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Topics Marketing budgets, Internet Marketing, Inbound Marketing, Digital Marketing

How to Measure Credit Union Digital Marketing Performance

Posted September 30, 2021
6 minute read
One challenge we regularly hear from credit union marketers is how to measure digital marketing performance. In fact, it was the highest-ranked pain point in our credit union marketing survey. Heavy workload, lofty goals, low budgets, small staff, and limited digital experience exacerbate this challenge. 
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Topics Internet Marketing, Inbound Marketing, Digital Marketing, Credit Union Marketing

WebStrategies Promoted to HubSpot Platinum Partner

Posted January 11, 2021
1 minute read
At WebStrategies, we are firm believers that businesses equipped with the most modern and innovative marketing technology, along with data-driven strategy, achieve the best results.
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Topics Inbound Marketing, Hubspot, HubSpot for Credit Unions

[Video] Our Favorite DIY Digital Marketing Tools For 2019

Posted June 6, 2019
1 minute read
We spend a lot of time researching and trying out tools to improve the results of our clients' marketing efforts, to measure those results, and to simply make our time more productive.  Last year, our broadcast about our favorite DIY digital marketing tools was a big hit. Many small and medium sized businesses are looking for user-friendly and inexpensive solutions to make their marketing more effective, and we are happy to share what we've learned! Because the digital world moves so quickly, and we had many more to share, we decided to put out a new show with an updated list of tools to consider adding to your marketing technology stack.
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Topics Content marketing, Inbound Marketing, SEO, Digital Marketing

[Video] Common digital marketing issues and how to fix them

Posted September 4, 2018
1 minute read
Do any of these sound familiar?   I'm spending money on online ads, but I'm not getting qualified leads from them Only spammers fill out my website's contact form  My website loads slowly My website isn't ranking well in Google All of my business comes from offline, so I don't update my website I'm not sure which metrics I should track
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Topics Inbound Marketing, Digital Marketing