Inbound Marketing & Sales Development Inspiration

Is ChatGPT Safe for Credit Unions?

Posted April 14, 2023
5 minute read
As artificial intelligence (AI) tools like ChatGPT explode in popularity and are layered onto platforms like HubSpot CRMs, many credit unions raise questions about the safety of using them. We have heard questions such as:
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Topics Inbound Marketing, Credit Union Marketing

Three Reasons HubSpot is the Leading CRM for Manufacturers

Posted December 31, 2022
3 minute read
As a B2B manufacturing company are your marketing, sales, and service functions integrated and automated? An effective CRM increases sales revenue because it:
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Topics Inbound Marketing, Hubspot, B2B Marketing, Manufacturing Marketing

How Much Should You Budget For Marketing In 2023?

Posted November 11, 2022
13 minute read
We regularly update the following post with the latest information pertaining to Digital Marketing Budgets. Last update: November 2022
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Topics Marketing budgets, Internet Marketing, Inbound Marketing, Digital Marketing

Mini Case Study: Manufacturing Content Marketing Using Lead Tracking

Posted October 19, 2022
6 minute read
B2B manufacturer marketing is not flashy because unlike B2C it is not about new trends and selling an irresistible product to people with disposable income. In B2B, there has to be a justifiable business need for someone to seek out products or services and since the investment is usually large, the buyer has no room for purchasing errors. That means the buyer needs a lot of clear, organized information that instills confidence that the product or service will work well in their process, integrate with the existing system, and solve their problem.
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Topics Content marketing, Inbound Marketing, Digital Marketing, B2B Marketing, Manufacturing Marketing

How Equipment Manufacturers Can Improve Content for Better SEO

Posted October 6, 2022
5 minute read
Producing content about your products and services is the most effective way to leverage organic search through an inbound marketing strategy (also known as content marketing). People such as engineers and plant managers searching for manufacturing equipment, typically experience a buyer’s journey that includes three phases: awareness, consideration, and decision. To leverage the power of inbound marketing for manufacturing equipment, content should be created or optimized for each of these stages in order to attract, engage and delight customers.
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Topics Content marketing, Search engines, Inbound Marketing, SEO, Blogging, B2B Marketing, Manufacturing Marketing

Manufacturing SEO Agency: Tips to Get the Content Formula Right

Posted August 24, 2022
4 minute read
If you work in B2B manufacturing marketing, you put a lot of thought into how to reach prospective customers including what marketing channels are best and the messages to resonate with your target audience. Your sales team is actively engaging customers and leads at tradeshows and through regular contacts but that only engages the leads you know about.
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Topics Content marketing, Inbound Marketing, SEO, B2B Marketing, Manufacturing Marketing, Industrial Services Marketing

Industry Pages as Part of Your Marketing Manufacturing Strategy

Posted July 1, 2022
2 minute read
Pages on a manufacturer's website that specifically name the industries you serve and how you solve problems for businesses in that industry are valuable content that serve many purposes. Manufacturing marketers can realize several benefits when website content is planned and built out around the types of businesses that use their product or services. The below menu is an example of how one manufacturer structured its industry pages.
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Topics Content marketing, Inbound Marketing, Manufacturing Marketing

Digital Marketing Strategy for Manufacturing Industry Professionals: Attract Inbound Leads to Your Website

Posted June 15, 2022
5 minute read
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Topics Content marketing, Inbound Marketing, SEO, Manufacturing Marketing

Is Your Manufacturing Website Designed to Help or Hurt Marketing Efforts?

Posted April 29, 2022
3 minute read
Effective websites attract visitors to your pages over competitors’ but a poorly designed or non maintained website can actually drive away prospects. Your website is the face of your business and if done well, is the primary tool for capturing the attention of prospective customers.
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Topics Inbound Marketing, SEO, Digital Marketing, Manufacturing Marketing

How to Measure Credit Union Digital Marketing Performance

Posted September 30, 2021
6 minute read
One challenge we regularly hear from credit union marketers is how to measure digital marketing performance. In fact, it was the highest-ranked pain point in our credit union marketing survey. Heavy workload, lofty goals, low budgets, small staff, and limited digital experience exacerbate this challenge.
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Topics Internet Marketing, Inbound Marketing, Digital Marketing, Credit Union Marketing