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Inbound Marketing & Sales Development Inspiration

[Video] Marketing Automation Workflow Examples

Posted August 23, 2017
1 minute read
On our recent Facebook Live broadcast, we discussed some of the many ways that marketing automation workflows can be employed to accelerate sales cycles, re-engage cold leads, retain customers and more.
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Topics Inbound Marketing, Sales & Marketing, Marketing Automation, Digital Marketing

Marketing Automation: What You Need To Know [Facebook Live]

Posted August 9, 2017
1 minute read
Marketing automation is not a brand new concept, and some research shows that up to half of all businesses are using some form of marketing automation. While that sounds high, it speaks to the variety of options available for companies ranging from quite small to very large.  So what exactly is marketing automation, and why should you care?
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Topics Inbound Marketing, Sales & Marketing, Marketing Automation, Digital Marketing

[Report] Inbound Marketing and Sales Research

Posted July 25, 2017
1 minute read
The 2017 State of Inbound report is here, and it delivers some insights that may change the way organizations align sales and marketing.
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Topics Inbound Marketing, Sales & Marketing, Digital Marketing

How Much To Budget For Marketing Automation

Posted March 21, 2017
4 minute read
The term "marketing automation" has been mentioned a lot over the past several years. It's considered the marketing technology that is most likely to deliver significant, measurable ROI. As of 2016, 49% of companies currently use marketing automation, with over half of B2B companies adopting the technology. 
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Topics Marketing budgets, Inbound Marketing, Marketing Automation

6 Easy Credit Union Marketing Strategies To Boost Results Online

Posted August 5, 2016
4 minute read
A report came out recently about how small & medium-sized businesses (SMBs) intended to invest their digital marketing dollars in the coming year. When asked which marketing channel they intend to increase investments, 49% said their websites.
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Topics Internet Marketing, Inbound Marketing, Online Marketing, Digital Marketing, Credit Union Marketing

How To Cross Sell Online Using Google, Facebook, And Pop-Ups

Posted July 26, 2016
4 minute read
As your competitors become more savvy with online advertising, finding an edge becomes critically important. Otherwise, you risk doing overdoing all the same tactics as your competitors. While many businesses obsess over new customer acquisition, finding ways to increase current customer value has become an untapped resource. Cross-selling through remarketing is the answer to a question not enough businesses are asking; that question being “how can I increase the average value of a customer through online channels?” 
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Topics Inbound Marketing

[Report] Inbound Vs. Outbound Marketing Budgets

Posted July 8, 2016
5 minute read
We're a little data obsessive. Ok, more than a little. We find and read every report we can find on how businesses are investing their marketing dollars. We then share the best of the best with you, so you can make more informed decisions about your marketing.
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Topics Inbound Marketing

Relevance Versus Intent: How Facebook Is Flipping The Advertising Game

Posted April 22, 2016
4 minute read
An online advertising revolution is taking place.
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Topics Inbound Marketing

Four Ways To Accelerate Inbound Marketing Success

Posted March 22, 2016
4 minute read
  Inbound marketing takes months, even years, to start producing meaningful results. That’s the truth. And you can take it from us. Our firm has been blogging since 2009, we generate more site traffic than many successful ecommerce sites, and we have thousands of people download our eBooks per year. In other words, we generate the attention most businesses can only dream of, and that alone is not enough to say we're wildly successful at inbound marketing. 
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Topics Sales, Inbound Marketing, Digital Marketing

Pain Statements and User Intent: Two of the most important words in your inbound marketing strategy

Posted March 3, 2016
6 minute read
If you asked me the most common reason why marketing fails, I’d say two things: 1) not knowing the customer well enough, and 2) failing to deliver on what the customer wants.
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Topics Inbound Marketing