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Inbound Marketing & Sales Development Inspiration

Marketing Automation: What You Need To Know [Facebook Live]

Chris Leone Chris Leone Posted August 9, 2017 1 minute read

Marketing automation is not a brand new concept, and some research shows that up to half of all businesses are using some form of marketing automation. While that sounds high, it speaks to the..

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Topics: Inbound Marketing, Sales & Marketing, Marketing Automation, Digital Marketing

[Report] Inbound Marketing and Sales Research

kelly-browning Kelly Browning Posted July 25, 2017 1 minute read

The 2017 State of Inbound report is here, and it delivers some insights that may change the way organizations align sales and marketing.

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Topics: Inbound Marketing, Sales & Marketing, Digital Marketing

How Much To Budget For Marketing Automation

brian-marsh Brian Marsh Posted March 21, 2017 4 minute read

The term "marketing automation" has been mentioned a lot over the past several years.

It's considered the marketing technology that is most likely to deliver significant, measurable ROI.

As of ..

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Topics: Marketing budgets, Inbound Marketing, Marketing Automation

6 Easy Credit Union Marketing Strategies To Boost Results Online

Neal Lappe Neal Lappe Posted August 5, 2016 4 minute read

A report came out recently about how small & medium-sized businesses (SMBs) intended to invest their digital marketing dollars in the coming year. When asked which marketing channel they intend to..

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Topics: Internet Marketing, Inbound Marketing, Online Marketing, Digital Marketing, Credit Union Marketing

How To Cross Sell Online Using Google, Facebook, And Pop-Ups

Chris Leone Chris Leone Posted July 26, 2016 4 minute read

As your competitors become more savvy with online advertising, finding an edge becomes critically important. Otherwise, you risk doing overdoing all the same tactics as your competitors. While..

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Topics: Inbound Marketing

[Report] Inbound Vs. Outbound Marketing Budgets

Chris Leone Chris Leone Posted July 8, 2016 5 minute read

We're a little data obsessive. Ok, more than a little. We find and read every report we can find on how businesses are investing their marketing dollars. We then share the best of the best with ..

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Topics: Inbound Marketing

Relevance Versus Intent: How Facebook Is Flipping The Advertising Game

Chris Leone Chris Leone Posted April 22, 2016 4 minute read

An online advertising revolution is taking place.

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Topics: Inbound Marketing

Four Ways To Accelerate Inbound Marketing Success

Chris Leone Chris Leone Posted March 22, 2016 4 minute read

 

Inbound marketing takes months, even years, to start producing meaningful results. That’s the truth.

And you can take it from us. Our firm has been blogging since 2009, we generate more site..

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Topics: Sales, Inbound Marketing, Digital Marketing

Pain Statements and User Intent: Two of the most important words in your inbound marketing strategy

Chris Leone Chris Leone Posted March 3, 2016 6 minute read

If you asked me the most common reason why marketing fails, I’d say two things: 1) not knowing the customer well enough, and 2) failing to deliver on what the customer wants.

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Topics: Inbound Marketing

How Does Income Level Affect Online Behavior in Central Virginia?

Chris Leone Chris Leone Posted February 8, 2016 5 minute read

The right marketing plan requires knowing your audience deeply. Marketing to younger, less affluent males is different than marketing to affluent, older females.

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Topics: Inbound Marketing, Reporting

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