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The 2017 State of Inbound report is here, and it delivers some insights that may change the way organizations align sales and marketing.

The term "marketing automation" has been mentioned a lot over the past several years. It's considered the marketing technology that is most likely to deliver significant, measurable ROI. As of 2016, 49% of companies currently use marketing automation, with over half of B2B companies adopting the technology.

A report came out recently about how small & medium-sized businesses (SMBs) intended to invest their digital marketing dollars in the coming year. When asked which marketing channel they intend to increase investments, 49% said their websites.

As your competitors become more savvy with online advertising, finding an edge becomes critically important. Otherwise, you risk doing overdoing all the same tactics as your competitors. While many businesses obsess over new customer acquisition, finding ways to increase current customer value has become an untapped resource. Cross-selling through remarketing is the answer to a question not enough businesses are asking; that question being “how can I increase the average value of a customer through online channels?”

We're a little data obsessive. Ok, more than a little. We find and read every report we can find on how businesses are investing their marketing dollars. We then share the best of the best with you, so you can make more informed decisions about your marketing.

An online advertising revolution is taking place.

Inbound marketing takes months, even years, to start producing meaningful results. That’s the truth. And you can take it from us. Our firm has been blogging since 2009, we generate more site traffic than many successful ecommerce sites, and we have thousands of people download our eBooks per year. In other words, we generate the attention most businesses can only dream of, and that alone is not enough to say we're wildly successful at inbound marketing.

If you asked me the most common reason why marketing fails, I’d say two things: 1) not knowing the customer well enough, and 2) failing to deliver on what the customer wants.

The right marketing plan requires knowing your audience deeply. Marketing to younger, less affluent males is different than marketing to affluent, older females.

Prospecting is the elite’s salespersons most important activity, and many of the quality leads generated through prospecting will ultimately turn into customers and generate revenue.