Inbound Marketing & Sales Development Inspiration

How Does Income Level Affect Online Behavior in Central Virginia?

Posted February 8, 2016
5 minute read
The right marketing plan requires knowing your audience deeply. Marketing to younger, less affluent males is different than marketing to affluent, older females.
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Topics Inbound Marketing, Reporting

Prospecting through HubSpot

Posted January 25, 2016
2 minute read
  Prospecting is the elite’s salespersons most important activity, and many of the quality leads generated through prospecting will ultimately turn into customers and generate revenue.  
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Topics Sales, Inbound Marketing

Aligning Google Analytics With Your Inbound Marketing

Posted January 24, 2016
6 minute read
Executing an effective inbound marketing requires three things: 1) patience, 2) commitment, and 3) good decision making. It could take months, or even years, to see a significant payoff from inbound marketing. This is where patience and commitment come into play. Good decision making is less straightforward. It requires a level of expertise to do the right things the right way. It also requires good data to make educated, informed decisions about what to do next. Our Guide To Measuring Inbound Marketing showed you how to measure your inbound marketing efforts across a variety of platforms. Now it's time to go deeper. Most marketing automation platforms provide only a modest level of web analytics. This is adequate for a high-level view of what’s taking place, but it’s not enough for extensive analysis. Google Analytics is considered the gold-standard in free web analytics platforms, and it should be used in conjunction with any inbound marketing campaign. While Google Analytics provides hundreds of different reports and metrics, only a few are essential to the modern day inbound marketer.
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Topics Inbound Marketing, Google Analytics, Hubspot, Data

How To Measure Inbound Marketing - A Practical Guide

Posted January 5, 2016
7 minute read
The ability to measure digital marketing activity is one of its greatest advantages. Inbound marketing, which leans heavily on digital marketing tactics, has similar advantages. But unlike more traditional digital marketing tactics, which try to convert visitors into customers during their first website visit, inbound marketing is a long term strategy. It involves nurturing visitors weeks, months, or even years before they are ready to make a purchase.
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Topics Inbound Marketing, Web Analytics

Has Inbound Marketing Killed The Cold Call?

Posted December 22, 2015
3 minute read
Like the early days of email marketing, the early days of cold calling were incredibly effective. Getting a phone call was a novelty. It was special, not annoying. This led to more telephone conversations and ultimately, more sales. That’s changed quite a bit over time. Marketers and salespeople have over-used the tactic, driving down its effectiveness and annoying prospects in the process.
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Topics Sales, Inbound Marketing, Outbound marketing

The Leading Causes of Inbound Marketing Failure

Posted November 30, 2015
6 minute read
Are you excited about the prospect of inbound marketing for your business, but afraid you won’t achieve a reasonable ROI?
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Topics Inbound Marketing, Outbound marketing

Qualifying Inbound Prospects

Posted November 12, 2015
4 minute read
As a salesperson, it is extremely important to get off to a good start with your prospect. The days where selling and relationship building went hand and hand are over. Today it is all about what you know and how you solve problems. In this article, you will learn more about how research has revealed the best type of B2B salesperson.
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Topics Sales, Selling Skills, Inbound Marketing, Personas, Sales Training, Digital Marketing

Create a selling machine - combining inbound & outbound marketing

Posted October 24, 2015
5 minute read
If you are looking to fill your pipeline with qualified sales prospects in a predictable, repeatable way, you need to read this post. While inbound marketing and lead nurturing using marketing automation platforms like Hubspot have proven very effective and many of our clients are seeing remarkable results, if you’re in sales and have quotas to hit, you need to consider investing some time and money into outbound marketing. The combination of a good, persona-based inbound and outbound marketing program can create a powerful "selling machine".
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Topics Sales, Selling Skills, Inbound Marketing, Online Marketing, Outbound marketing, Sales Training

What Is The Right Inbound and Outbound Marketing Mix?

Posted October 13, 2015
5 minute read
Utilizing the right marketing mix can mean the difference between a healthy growing business, and going out of business entirely. Today, outbound marketing and inbound marketing are the two primary forms of marketing to potential customers. Understanding the proper mix between the two can be vital to the success of your business.
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Topics Inbound Marketing, Outbound marketing, Data

How To Track Your Online Competitors

Posted July 10, 2015
4 minute read
Monitoring your competition can be either constructive or counter-productive, depending on how you approach it.
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Topics Inbound Marketing, Online Marketing, Digital Marketing