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Inbound Marketing & Sales Development Inspiration

Kelly Browning

Kelly Browning

Recent Posts

2020 Credit Union Conferences You Won't Want to Miss

Posted September 1, 2020
7 minute read
Updated September 2020 Credit Union conferences are a great way to learn, be inspired, and connect with industry leaders and innovators. We always come away reinvigorated with ideas for helping our clients grow. Unfortunately, a majority, if not all of our favorite conferences have been impacted by the COVID-19 pandemic. Many conferences have switched to a virtual delivery but are still worth investing in. We have added a section to this article with some highlighted virtual conferences that are being held for the remainder of this year. In the meantime, you can visit our credit union marketing resources page and explore various online marketing strategies for credit unions.
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Topics Credit Union Marketing

[Case Study] Mining Equipment Manufacturer Marketing

Posted May 4, 2020
1 minute read
When our client, a manufacturer of custom mining equipment and replacement parts, found themselves struggling to promote their high quality products and superior customer service, we were excited to help. Even large manufacturers are often challenged when it comes to marketing, especially transitioning to a more digital focus. Our client found themselves with a surplus of replacement parts and lacking the expertise to advertise them effectively.
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Topics Case Studies, Manufacturing Marketing

2020 Digital Marketing Budget Calculator

Posted January 20, 2020
1 minute read
Our digital marketing budget calculator has been updated for 2020 budget planning. Featured in HubSpot's article, 9 Handy Business Calculators That'll Make Your Life Easier, our free calculator incorporates the latest projections for marketing spending in 2020.
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Topics Marketing budgets, Digital Marketing

[Case Study] Marketing for Manufacturing Company

Posted July 5, 2019
2 minute read
Manufacturers, and many B2B companies in general, have traditionally relied heavily on word of mouth and sales people to maintain a steady flow of revenue. However, the landscape has changed and potential customers, B2B customers included, are doing most of their research online before making a purchase.  Our client, an established manufacturing company that provides equipment to international businesses in a variety of industries recognized that their overall marketing strategy was not complete without a digital marketing plan that would generate more leads and help them to maintain a healthier sales pipeline.
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Topics Case Studies, Manufacturing Marketing

2019 Community Bank Marketing Survey Results

Posted April 19, 2019
1 minute read
2019 Community Bank Marketing Survey Results We recently surveyed community banks to learn more about how they're approaching digital marketing, what they're having the most success with, and where they're experiencing the biggest marketing challenges.
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Topics Community Bank Marketing

Credit Union Marketing Case Study: Establishing Marketing ROI

Posted March 19, 2019
2 minute read
When we partnered with a 15 branch credit union in May 2018, their primary goals were to run successful digital ad campaigns and set up reliable results tracking. While their initial priorities were to accurately measure the effectiveness of their marketing, and increase auto loans, mortgages, and new checking account inquiries, in a short amount of time they've seen those goals realized as well as some impressive results they weren't necessarily expecting.
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Topics Case Studies, Credit Union Marketing

2019 Community Bank Conferences

Posted February 14, 2019
2 minute read
These days, banking conferences aren't the stuffy, boring conferences of old. They can be full of enthusiasm, innovation and great ideas for evolving your bank to keep up with an increasingly digital world. Here we're highlighting just a few of the conferences that stand out for Community Banks to attend. Go to learn, network, and be inspired, and have some fun while you're at it!  This is certainly not a full list of all of the conferences Community Banks should consider, but we think these are worth considering in 2019. If you've attended any of these in the past, let us know in the comments below! Have a can't miss conference to add to the list? Let us know that too!
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Topics Community Bank Marketing

Case Study: Measuring Credit Union Marketing Results

Posted February 1, 2019
2 minute read
The ability to measure the results of marketing efforts continues to be a challenge for many credit unions. In fact, it was one of the biggest pain points in our 2018 credit union marketing survey. Credit unions without a system for accurately measuring marketing results struggle to prove ROI and to justify their marketing budgets, only putting them further behind other credit unions and banks who are more digitally savvy. 
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Topics Case Studies, Credit Union Marketing

Case Study: Community Bank Marketing

Posted January 25, 2019
1 minute read
Community Banks are beginning to shift their marketing focus to digital, albeit at a slower pace than many industries. These banks face tough competition from larger banks and from credit unions, and trying to break through to potential customers is proving to be increasingly difficult. Without reaching them online, it's even harder. Here we'll spotlight the digital marketing approach that helped a locally owned and operated Community Bank generate new loan applications and new accounts.
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Topics Case Studies, Community Bank Marketing

[Webinar] How to Choose the Right Credit Union Marketing Agency

Posted January 23, 2019
1 minute read
Credit Unions are often flooded with sales calls and emails, offering promises that sound almost too good to be true. While partnering with an external agency with expertise in the Credit Union industry can yield fantastic results, it can be very difficult to sort through it all and figure out where to turn.
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Topics Credit Union Marketing