Inbound Marketing & Sales Development Inspiration

[Case Study] Mining Equipment Manufacturer Marketing

1 minute read

kelly-browning   by Kelly Browning May 4, 2020

When our client, a manufacturer of custom mining equipment and replacement parts, found themselves struggling to promote their high quality products and superior customer service, we were excited to help.

Even large manufacturers are often challenged when it comes to marketing, especially transitioning to a more digital focus. Our client found themselves with a surplus of replacement parts and lacking the expertise to advertise them effectively.

Industrial Marketing Approach 

Before hiring WebStrategies, this company was not happy with the return on investment they were seeing from their advertising campaigns, and were not equipped to produce new content for an outdated website.

With aggressive growth goals, they knew they needed help to expand into new markets. 

Our Solution:

After rebuilding their website and implementing tracking in order to analyze the results of their marketing efforts, we developed a highly focused content strategy and revamped their advertising campaigns. 

Read the full case study to see the results, including a huge increase in qualified website leads.

Read the case study

Learn More About Manufacturing Marketing

We have worked with many manufacturers to improve their online presence and increase leads and conversion rates. We specialize in data-driven digital marketing strategy that produces measurable results, and we closely partner with manufacturing companies to understand the unique facets of their business in order to customize a marketing approach that maximizes their ROI. 

See more case studies on our Manufacturing Marketing Library page.




Kelly Browning is a Marketing Manager with WebStrategies. With a background in traditional and digital marketing, as well as project management, Kelly focuses on inbound marketing strategy and maximizing client results with the HubSpot marketing platform. Kelly graduated from Virginia Tech with a B.A. in Communications.


Topics: Case Studies, Manufacturing

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