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In late 2018, we surveyed manufacturing companies around the world to learn more about their marketing strategy and results.

2018 Credit Union Marketing Survey Results We recently conducted our second annual survey of credit unions to learn more about their marketing approach, and where they're seeing both success and challenges. Sixty-nine credit union professionals submitted their responses, including Marketing Directors, CMO's, COO's and CEO's, from credit unions across the country and ranging widely in asset size.

Many Credit Unions, lacking meaningful reporting on the ROI of past marketing campaigns, are unsure of how to set a reasonable marketing budget that will produce results. We recently hosted a webinar, Marketing Budgets for Credit Unions, to guide credit union marketers in setting overall marketing budgets, and how much to allocate to digital marketing channels.

Our exclusive 2018 Credit Union Digital Marketing Benchmark Report is ready, and it offers valuable insight into digital marketing performance among credit unions, and guidance on the important metrics every credit union should be tracking. The report also features easy to follow advice on how to set up tracking for those metrics, if it is not already in place.

Credit Union Marketing Presentation Chris Leone heads to the Virginia Credit Union League's 2018 East Coast Marketing & Business Development Conference next week to discuss how credit unions can more effectively reach the younger market.

While well-established in their local market before partnering with us, our HVAC client had not been consistent with digital marketing efforts and found themselves lagging behind their competitors online. As a result, they were not generating the amount of online leads needed to meet their growth goals, and did not have a process in place for effectively maintaining contact with their customer base.

What is the best way to generate leads for security alarm companies?

It's a challenge we consistently hear from credit union marketing professionals we speak with. They struggle to fully measure the results of their digital marketing efforts, despite pressure to justify their marketing budgets.

One of the most important elements of a successful content strategy is consistency. If you aren't frequently publishing fresh content that resonates with your target personas, you aren't likely to be discovered by potential customers online.

The most cost effective way to increase recurring monthly revenue (RMR) for your security alarm company, for both residential and commercial accounts, is right under your nose.