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Blog

Inbound Marketing & Sales Development Inspiration

Kelly Browning

Kelly Browning

Recent Posts

[Webinar] How to Choose the Right Credit Union Marketing Agency

Posted January 23, 2019
1 minute read
Credit Unions are often flooded with sales calls and emails, offering promises that sound almost too good to be true. While partnering with an external agency with expertise in the Credit Union industry can yield fantastic results, it can be very difficult to sort through it all and figure out where to turn.
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Topics Credit Union Marketing

Manufacturing Marketing Survey 2018

Posted January 22, 2019
1 minute read
In late 2018, we surveyed manufacturing companies around the world to learn more about their marketing strategy and results.
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Topics Manufacturing Marketing

2018 Credit Union Marketing Survey Results

Posted December 24, 2018
1 minute read
2018 Credit Union Marketing Survey Results We recently conducted our second annual survey of credit unions to learn more about their marketing approach, and where they're seeing both success and challenges.  Sixty-nine credit union professionals submitted their responses, including Marketing Directors, CMO's, COO's and CEO's, from credit unions across the country and ranging widely in asset size.
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Topics Credit Union Marketing

[Webinar] Credit Union Marketing Budgets

Posted November 14, 2018
1 minute read
Many Credit Unions, lacking meaningful reporting on the ROI of past marketing campaigns, are unsure of how to set a reasonable marketing budget that will produce results. We recently hosted a webinar, Marketing Budgets for Credit Unions, to guide credit union marketers in setting overall marketing budgets, and how much to allocate to  digital marketing channels.
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Topics Credit Union Marketing

[Webinar] Credit Union Digital Marketing Performance Benchmarks

Posted November 13, 2018
1 minute read
Our exclusive 2018 Credit Union Digital Marketing Benchmark Report is ready, and it offers valuable insight into digital marketing performance among credit unions, and guidance on the important metrics every credit union should be tracking. The report also features easy to follow advice on how to set up tracking for those metrics, if it is not already in place.
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Topics Credit Union Marketing

VA Credit Union League Presentation: Marketing to Millennials and Gen Z

Posted September 14, 2018
1 minute read
Credit Union Marketing Presentation   Chris Leone heads to the Virginia Credit Union League's 2018 East Coast Marketing & Business Development Conference next week to discuss how credit unions can more effectively reach the younger market.
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Topics Credit Union Marketing

Marketing Case Study: HVAC Home and Commercial Services

Posted June 21, 2018
1 minute read
While well-established in their local market before partnering with us, our HVAC client had not been consistent with digital marketing efforts and found themselves lagging behind their competitors online. As a result, they were not generating the amount of online leads needed to meet their growth goals, and did not have a process in place for effectively maintaining contact with their customer base.
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Topics Case Studies, Home Services Marketing

[Webinar] 2018 Top Security Company Lead Generation Tactics

Posted May 30, 2018
1 minute read
What is the best way to generate leads for security alarm companies?
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Topics Security Company Marketing

Credit Union Webinar: Measuring Marketing Results

Posted April 24, 2018
It's a challenge we consistently hear from credit union marketing professionals we speak with. They struggle to fully measure the results of their digital marketing efforts, despite pressure to justify their marketing budgets.
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Topics Credit Union Marketing

Creating a Content Marketing Editorial Calendar

Posted March 14, 2018
1 minute read
One of the most important elements of a successful content strategy is consistency. If you aren't frequently publishing fresh content that resonates with your target personas, you aren't likely to be discovered by potential customers online.
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