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2018 Credit Union Marketing Survey Results

1 minute read

kelly-browning   by Kelly Browning December 24, 2018

2018 Credit Union Marketing Survey Results

We recently conducted our second annual survey of credit unions to learn more about their marketing approach, and where they're seeing both success and challenges. 

Sixty-nine credit union professionals submitted their responses, including Marketing Directors, CMO's, COO's and CEO's, from credit unions across the country and ranging widely in asset size.

Survey Results

The goal of our survey was to establish where credit unions are investing in digital marketing, what tactics are performing best for them, and where they are experiencing challenges. The results closely follow what we’re hearing from credit unions we speak with every day, and reveal some opportunities for credit unions to improve their results dramatically by investing in new tactics.

CU survey 2018

Our results report includes not only the survey results, but also strategies to address the most common marketing challenges that credit union professionals identified, and opportunities to maximize marketing performance.


See the Results

Download our free report to read the 2018 Credit Union Marketing Survey results.




Kelly Browning is a Marketing Manager with WebStrategies. With a background in traditional and digital marketing, as well as project management, Kelly focuses on inbound marketing strategy and maximizing client results with the HubSpot marketing platform. Kelly graduated from Virginia Tech with a B.A. in Communications.


Topics: Credit Union Marketing

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