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Every dollar counts when it comes to credit union marketing budgets. Digital advertising can be very effective, but only if you're reaching the right audience with the right offers. Many credit union marketers haven't quite cracked the code on how to use social media effectively, and we see dozens of searches each month on things like "how to use social media for credit unions" and "how much should credit unions spend on social media." Social media has become pay-to-play for businesses, but with the right targeting it is definitely worth playing.

We're packing our bags for San Francisco to learn, share and be inspired by credit union experts from all over the country. We're headed to the 25 th annual CUNA Marketing & Business Development Council Conference , March 11-14, 2018. Our own Chris Leone, President of WebStrategies, will be speaking on March 12.

We are pleased to introduce a new resource to help credit unions succeed with their marketing efforts. Our newly expanded Credit Union Marketing Resources page offers easy access to a wealth of information on making the most of marketing dollars to grow memberships online.

Sure, your company has a content marketing strategy, but has it evolved as the digital landscape has changed? In our recent webinar, WebStrategies President Chris Leone shared the most important activities for developing a winning content strategy and the harsh realities that come along with it.

According to research by the Content Marketing Institute (CMI), just 22% of manufacturers are mature content marketers. This means there are significant opportunities for manufacturing companies who do want to commit to advancing their content marketing strategy. In their recently released report, Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, the CMI found that 86% of manufacturing respondents were using content marketing, but only 38% describe their organization as very committed to it.

Even with the best marketing plan in place for a security alarm and automation company, breakdowns in the sales process can result in lost business, slow sales, and a disappointing return on your marketing investment.

What is the best way to generate leads for security alarm companies?

When we began working with a rural, family owned security alarm company, they were a well-established provider of residential and commercial security. They wanted to improve their reach and visibility to their target market, and with our specialty in marketing for security companies, we have seen impressive results that have compounded over time.

Employing the right mix of digital marketing has become essential for financial services organizations. Here we'll spotlight the combination that proved successful for a California credit union we work with.

Our own Howard Deskin, Director of Strategic Accounts at WebStrategies, was recently recognized as Volunteer of the Year for the Chesterfield Chamber of Commerce.