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As part of our ongoing commitment to educating the security industry about marketing strategies that can help them compete and grow in a crowded market, we look forward to presenting at the upcoming Honeywell Connect 2017 conference in San Diego, CA. Howard Deskin, our Director of Strategic Accounts, will offer a training session entitled "Hyper-targeted Digital Marketing and SEO for Security Companies." Howard will share some of the innovative marketing tactics security companies can use to attract and close new business.

The 2017 State of Inbound report is here, and it delivers some insights that may change the way organizations align sales and marketing.

We have had the privilege of working with an established, well-respected security company for the past seven years. In that time we have partnered with them to build an impressive digital presence that keeps them competitive in the local markets they serve.

You know by now that content marketing plays a big role in your marketing success. Maybe you're already doing some, but you're not sure how to tell if it's working. Or you've been hesitant to move forward with content marketing because you don't know where to start. Where does the content go? What should it be about? And who is going to write it all??

Sometimes the grass really is greener. Before working with us, our lawn care company client was already well respected and successful. We built upon that solid foundation, improving their online presence to generate more business from their website as consumer buying decisions have shifted heavily towards online.

We're headed to Austin this month for the MAC conference (that's the Marketing Association of Credit Unions)—will we see you there? This year we have the honor of getting the conference underway, with our own Chris Leone presenting a workshop on May 30.

We're excited to be presenting at the Electronic Security Expo (ESX) on Thursday, June 15! Howard Deskin, our Director of Strategic Accounts, will offer an Exhibitor Offered Training session entitled "ROI Focused Digital Marketing for Security Providers." As the only marketing experts presenting at the conference, we'll provide insight into what's working for security companies today to attract and close new business, as well as retain current customers.