Inbound Marketing & Sales Development Inspiration

Security Marketing Case Study: Commercial and Home Security Marketing

kelly-browning   by Kelly Browning June 16, 2017

We have had the privilege of working with an established, well-respected security company for the past seven years. In that time we have partnered with them to build an impressive digital presence that keeps them competitive in the local markets they serve.

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Our recent efforts for Richmond Alarm Company have focused on innovations in their marketing and sales process, including moving them to the HubSpot integrated marketing automation platform. 

Carefully planned and targeted content marketing efforts have resulted in an increase in organic leads in their target markets, particularly on the commercial security side.  They have also gained a large following from industry leading companies, from manufacturers to top security industry news sites. 

With a recent focus on maximizing conversion opportunities, we were able to increase conversions by 136% in one year

See the full case study here.

Learn more about our Security Provider marketing strategies

Wondering how to determine your security marketing budget? Download our free Digital Marketing Budget Calculator for security providers.



Kelly Browning is a Marketing Manager with WebStrategies. With a background in traditional and digital marketing, as well as project management, Kelly focuses on inbound marketing strategy and maximizing client results with the HubSpot marketing platform. Kelly graduated from Virginia Tech with a B.A. in Communications.


Topics: Case Studies, Security Company Marketing

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