Inbound Marketing & Sales Development Inspiration

[Case Study] Home Services Marketing

1 minute read

kelly-browning   by Kelly Browning May 12, 2017

Sometimes the grass really is greener.bigstock-Sign-On-A-Green-Lawn--Lawn-Ca-127929566.jpg

Before working with us, our lawn care company client was already well respected and successful. We built upon that solid foundation, improving their online presence to generate more business from their website as consumer buying decisions have shifted heavily towards online.

Digital Marketing Strategies We Implemented

Website improvements were made with the goal of improving the user experience and increasing online conversions. Location pages were added to boost local visibility and search rankings. 

With a focus on SEO and CRO (conversion rate optimization), we've seen extremely positive results for this popular home services provider, including a 300% increase in online conversions over a three year period.

See the full case study here.

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Kelly Browning is a Marketing Manager with WebStrategies. With a background in traditional and digital marketing, as well as project management, Kelly focuses on inbound marketing strategy and maximizing client results with the HubSpot marketing platform. Kelly graduated from Virginia Tech with a B.A. in Communications.


Topics: Case Studies, Home Services Marketing

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