Inbound Marketing & Sales Development Inspiration

Honeywell Connect 2017 Conference: Security Marketing Session

kelly-browning   by Kelly Browning October 11, 2017
As part of our ongoing commitment to educating the security industry about marketing strategies that can help them compete and grow in a crowded market, we look forward to presenting at the upcoming Honeywell Connect 2017 conference in San Diego, CA.
Howard Deskin, our Director of Strategic Accounts, will offer a training session entitled "Hyper-targeted Digital Marketing and SEO for Security Companies." 
Howard will share some of the innovative marketing tactics security companies can use to attract and close new business. 
Attendees will learn game changing targeting and personalization strategies that can help security providers reach the home and commercial security prospects when they're in the market for security products and services, and communicate with them in a way they prefer.

We'll cover:Security marketing

  1. Personalization strategies & why they have become so important
  2. How to develop buyer personas for your primary customers
  3. Seven ways to hyper-target digital advertising on Google, Facebook, LinkedIn & your website
  4. How to adapt, modify and market your website to maximize SEO & Google rankings
  5. Establishing an appropriate security marketing budget
If you'll be there, plan to come to our session on Saturday, November 11 at 11:45 am for an informative workshop chock full of strategic marketing advice on a variety of online marketing tactics.
Learn more here.
Can't make it to sunny San Diego? Visit our Security Company Marketing resource page, or reach out to Howard with questions you have on these topics.



Kelly Browning is a Marketing Manager with WebStrategies. With a background in traditional and digital marketing, as well as project management, Kelly focuses on inbound marketing strategy and maximizing client results with the HubSpot marketing platform. Kelly graduated from Virginia Tech with a B.A. in Communications.


Topics: Security Company Marketing

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