Inbound Marketing & Sales Development Inspiration

[Report] Content Marketing for Manufacturers

1 minute read

kelly-browning   by Kelly Browning January 5, 2018

According to research by the Content Marketing Institute (CMI), just 22% of manufacturers are mature content marketers. This means there are significant opportunities for manufacturing companies who do want to commit to advancing their content marketing strategy.

In their recently released report, Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, the CMI found that 86% of manufacturing respondents were using content marketing, but only 38% describe their organization as very committed to it. 

Those dedicated ones are setting themselves up nicely for online success, while their competitors may be missing the boat. We've seen impressive results with content marketing for manufacturers- see a case study here

Manufacturers with a documented content strategy who consistently produce fresh content see the best results, and as for all industries, companies should be realistic in their expectations for how quickly their efforts will bear fruit.

Read the entire report here. 

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Best Digital Marketing Tactics for Manufacturers

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Manufacturing Marketing: Getting Started with Digital Marketing



Kelly Browning is a Marketing Manager with WebStrategies. With a background in traditional and digital marketing, as well as project management, Kelly focuses on inbound marketing strategy and maximizing client results with the HubSpot marketing platform. Kelly graduated from Virginia Tech with a B.A. in Communications.


Topics: Content marketing, Manufacturing Marketing

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