According to research by the Content Marketing Institute (CMI), just 22% of manufacturers are mature content marketers. This means there are significant opportunities for manufacturing companies who do want to commit to advancing their content marketing strategy.
In their recently released report, Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, the CMI found that 86% of manufacturing respondents were using content marketing, but only 38% describe their organization as very committed to it.
Those dedicated ones are setting themselves up nicely for online success, while their competitors may be missing the boat. We've seen impressive results with content marketing for manufacturers- see a case study here.
Manufacturers with a documented content strategy who consistently produce fresh content see the best results, and as for all industries, companies should be realistic in their expectations for how quickly their efforts will bear fruit.
Read the entire report here.