Inbound Marketing & Sales Development Inspiration

[Report] Content Marketing for Manufacturers

Posted January 5, 2018
2 minute read

According to research by the Content Marketing Institute (CMI), just 22% of manufacturers are mature content marketers. This means there are significant opportunities for manufacturing companies who do want to commit to advancing their content marketing strategy.

In their recently released report, Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, the CMI found that 86% of manufacturing respondents were using content marketing, but only 38% describe their organization as very committed to it. 

Those dedicated ones are setting themselves up nicely for online success, while their competitors may be missing the boat. We've seen impressive results with content marketing for manufacturers- see a case study here

Manufacturers with a documented content strategy who consistently produce fresh content see the best results, and as for all industries, companies should be realistic in their expectations for how quickly their efforts will bear fruit.

Read the entire report here. 

You may also be interested in: 

Best Digital Marketing Tactics for Manufacturers

How Much Should Manufacturers Budget for Marketing in 2018?

Manufacturing Marketing: Getting Started with Digital Marketing

Topics Content marketing, Manufacturing Marketing

Agree, disagree, or just have something to add?

Leave a comment below.