In general, manufacturers have been slower to embrace digital marketing compared to some of their B2B counterparts in other industries. As they do shift their marketing budgets gradually towards digital, they're often seeing impressive results and are then eager to try more inbound marketing tactics.
When our manufacturer client began working with us a year and a half ago, they realized the importance of developing a digital marketing strategy to broaden their opportunities to generate leads in their niche target markets. The results have exceeded their expectations.
Manufacturing Marketing Strategies
A website redesign was part of our initial approach, but more importantly, we focused on developing content related to areas of their business with high potential for growth. This strategy drove quality leads from target markets that were previously not engaging with, or even aware of in many cases, this business.
With website traffic doubled and time spent on site tripled, digital marketing has become a significant source of qualified leads for our client, with prospective customers originated online leading to millions of dollars in closed business.
See the full manufacturer marketing case study here.
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