Inbound Marketing & Sales Development Inspiration

Case Study: Security Marketing Strategies

Posted November 3, 2017
3 minute read

When we began working with a rural, family owned security alarm company, they were a well-established provider of residential and commercial security.

They wanted to improve their reach and visibility to their target market, and with our specialty in marketing for security companies, we have seen impressive results that have compounded over time.

Security Marketing Strategies

Security case study statAfter researching and developing buyer personas for this client's unique target markets, we built a new website and began digital marketing to attract more visitors and convert more leads.

Our partnership with this client clearly demonstrates the tendency of inbound marketing results to build exponentially over time. While we were pleased with an early increase in traffic to their website, when we compare the first six months of our marketing efforts to the past six month (three years later), website traffic has increased 528%.

When we look at organic traffic, the results are even more impressive. In the first year of our partnership, organic traffic accounted for only 31% of total website traffic. Contrast that with the past year after a few years of steady digital marketing strategies, when they saw organic traffic rise to 74% of traffic.

Cumulatively, organic traffic was 840% higher in the past year than it was in the first year we worked with them.  

See the full case study here.

Learn more about Security Marketing Strategies

Wondering how to determine your security marketing budget? Download our free Digital Marketing Budget Calculator for security providers.


Topics Case Studies, Security Company Marketing

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