If you're there, stop in and say hello, and stay for an interactive and informative presentation on a topic that should be top of mind for every credit union:
Marketing to Millennials Online
Credit unions with aging membership bases understand millennials are the key to long term survival. But marketing to millennials in the age of digital and mobile technology requires a more significant shift in how and where we target. Effectively reaching millennials online means ditching traditional banner ads and pre-roll videos and taking a more "platform-focused” approach.
In this session, Chris will break down the online behaviors of millennials, where and how they spend their time, the different methods of targeting online, and the type of campaigns needed to win their attention.
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