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[Webinar] Content Marketing Strategy for 2018

kelly-browning   by Kelly Browning January 17, 2018

Sure, your company has a content marketing strategy, but has it evolved as the digital landscape has changed?

In our recent webinar, WebStrategies President Chris Leone shared the most important activities for developing a winning content strategy and the harsh realities that come along with it.

bigstock-The-word-Content-49760684.jpgWe included real-world examples of growing a site’s traffic by 100x while generating hundreds of new leads each month. Chris provided both conceptual and practical examples every marketer can immediately apply to their content strategy.  

We covered:

  • Researching and deepening your understanding of your buyer personas
  • Figuring out what your target market is really searching for
  • Creative ways to repurpose your content 
  • Tracking your results and the output required to reach your goals
  • Why you can't be afraid to fail

Want access to the recording of this webinar packed with actionable tips?

GET THE RECORDING 

 

 


 

Kelly Browning is a Marketing Manager with WebStrategies. With a background in traditional and digital marketing, as well as project management, Kelly focuses on inbound marketing strategy and maximizing client results with the HubSpot marketing platform. Kelly graduated from Virginia Tech with a B.A. in Communications.

 

Topics: Content marketing, Digital Marketing

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