Inbound Marketing & Sales Development Inspiration

[Webinar] Content Marketing Strategy for 2018

Posted January 17, 2018
1 minute read

Sure, your company has a content marketing strategy, but has it evolved as the digital landscape has changed?

In our recent webinar, WebStrategies President Chris Leone shared the most important activities for developing a winning content strategy and the harsh realities that come along with it.

bigstock-The-word-Content-49760684.jpgWe included real-world examples of growing a site’s traffic by 100x while generating hundreds of new leads each month. Chris provided both conceptual and practical examples every marketer can immediately apply to their content strategy.  

We covered:

  • Researching and deepening your understanding of your buyer personas
  • Figuring out what your target market is really searching for
  • Creative ways to repurpose your content 
  • Tracking your results and the output required to reach your goals
  • Why you can't be afraid to fail

Want access to the recording of this webinar packed with actionable tips?



Topics Content marketing, Digital Marketing

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