The ability to measure the results of marketing efforts continues to be a challenge for many credit unions. In fact, it was one of the biggest pain points in our 2018 credit union marketing survey.
Credit unions without a system for accurately measuring marketing results struggle to prove ROI and to justify their marketing budgets, only putting them further behind other credit unions and banks who are more digitally savvy.
Here we're spotlighting Chartway Federal Credit Union, one of the largest credit unions in the country, who came to us with very little tracking in place, and the way that our establishment of accurate end-to-end tracking has impacted their internal marketing department, and company as a whole.
The Credit Union Marketing Strategies We Implemented
Highly-targeted Google Ad campaigns were developed, which generated a higher conversion rate than the credit union’s own efforts. In order to accurately monitor the progress of the campaigns, end-to-end tracking was implemented, and the results are making a big impact.
Content marketing is another big factor in the overall performance of Chartway FCU’s digital marketing strategy. Adding specific location and product pages, optimizing high-performing content, increasing site speed, and running tests on product/landing pages were other strategic methods used as well.
See the results in our credit union marketing case study
Looking for more case studies and credit union marketing guidance? Visit our Credit Union Marketing Resources page.