[Video] Influencer Marketing for SMBs

Chris Leone Posted September 21, 2018

Influencer marketing is a somewhat new term, but the practice is far from new. What has developed more recently, thanks to the digital landscape, are the opportunities for small and medium-sized..

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Topics: Digital Marketing

How Much Should You Budget For Marketing In 2019?

Chris Leone Posted September 19, 2018

We regularly update the following post with the latest information pertaining to Digital Marketing Budgets.

Last update: September 19, 2018

This article provides information that can guide you..

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Topics: Advertising, Internet Marketing, Inbound Marketing, Online Marketing, Marketing Automation, Social Media, Display Advertising, Digital Marketing

[Video] Common digital marketing issues and how to fix them

Chris Leone Posted September 4, 2018

Do any of these sound familiar?

 

• I'm spending money on online ads, but I'm not getting qualified leads from them
• Only spammers fill out my website's contact form 
• My website loads slowly
• My..

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Topics: Digital Marketing, Inbound Marketing

The Most Creative Use Of SEO I've Ever Seen

Chris Leone Posted August 24, 2018

In 2016, WebStrategies acquired Impression Marketing. One of Impression’s partners, Anne Moss, left the agency world following the suicide of her son the prior year. 

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Topics: Search Engine Optimization

Incorporating Chatbots Into Your Marketing Strategy

Chris Leone Posted August 3, 2018

Chatbots were seen as one of the biggest trends and most exciting digital marketing tools in 2017. While enthusiasm was tempered a bit this year, they are still extremely promising and can be a..

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Topics: Digital Marketing, Inbound Marketing

Which Social Media Sites Get The Most Engagement?

Chris Leone Posted July 6, 2018

Note: This post was originally published in June 2016, and updated in July 2018 to include industry benchmark data. Overall engagement trends among the top social platforms have remained..

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Topics: Social Media

Digital Marketing Tactics to Attract, Engage and Convert

Chris Leone Posted June 29, 2018

In a recent broadcast, we explained how companies can identify which digital marketing tactics they should be using on using the Attract > Engage > Convert framework.

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Topics: Digital Marketing, Inbound Marketing

[Video] When not to use the most popular digital marketing tactics

Chris Leone Posted June 13, 2018

When you should (and should NOT) use the most popular digital marketing tactics

Even the most effective digital tactics can sometimes be the wrong way to invest your money. In our last Facebook..

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Topics: Digital Marketing, Inbound Marketing

[Video] How a new website can derail your digital marketing

Chris Leone Posted May 22, 2018

Could a new website derail your digital marketing results?

We've seen digital marketing results plummet when a new website is launched. Even if you have the most eye-catching, user friendly design..

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Topics: Digital Marketing, Inbound Marketing, Website Development

Facebook Advertising Update in Wake of Data Privacy Issues

Chris Leone Posted April 19, 2018

You've no doubt heard about the controversy over Facebook's use of customer data. For marketers, Facebook has developed excellent targeting capabilities that can produce an impressive ROI. But..

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Topics: Facebook, Digital advertising, Digital Marketing, Display Advertising, Advertising, Social Media