Digital Marketing Blog - WebStrategies, Inc.

[Video] The Role Your Brand Plays In Driving Leads Online

Chris Leone Posted March 18, 2019 1 minute read

I recently had the pleasure of interviewing marketing thought-leader Todd Feldman about his experience blending brand and lead generation tactics to create performance marketing powerhouses.

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[Video] How to turn more of your leads into paying customers

Chris Leone Posted March 11, 2019 1 minute read

Over the last several years, we’ve shared countless tips for generating leads online. But did you know it's typical to only close a fraction of those leads?

So what’s going on here? Turns..

Are Display Ads a Giant Waste of Time and Money?

Chris Leone Posted February 21, 2019 1 minute read

Display advertising has gotten much more sophisticated in the past decade, allowing you to deliver highly relevant image ads to the audience you specifically want to reach. But does it get..

5 Quick Ways to Measure Your Website’s Health Using Google Analytics

Chris Leone Posted January 30, 2019 1 minute read

Google Analytics offers a huge amount of data, and an almost endless array of options for analyzing that data. That's a great thing for data-driven marketers such as ourselves, but for many..

What Is A Good Marketing ROI?

Chris Leone Posted January 9, 2019 6 minute read

Originally published September 2016. Updated Jan 2019 with lifetime value example.

When you spend $1 on marketing, how much should you expect in return?

That's what we'll answer in this post.

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[Video] Intro to Facebook Advertising Part 2

Chris Leone Posted December 19, 2018 1 minute read

On a recent broadcast of our WebStrategies Live show, we gave an introduction to Facebook advertising, and it was a hit.

It turns out many of you are hungry for advice on how to approach..

Topics: Facebook, Digital advertising

WebStrategies Among 2019 Best Places to Work in Virginia

Chris Leone Posted December 11, 2018 1 minute read

WebStrategies Inc. is proud to announce their placement on the list of 2019 Best Places to Work in Virginia. WebStrategies also appeared on the 2018 list.

Topics: WebStrategies News

[Video] Intro to Facebook Advertising

Chris Leone Posted November 12, 2018 23 minute read

Our recent show, Intro to Facebook Advertising, had the highest live views of any of our broadcasts to date, and for good reason. Many small to medium sized businesses know that there are..

Topics: Facebook, Digital advertising

[Video] How much to budget for marketing in 2019

Chris Leone Posted October 25, 2018 1 minute read

Our recent Facebook Live broadcast offered guidance on setting an overall marketing budget, a digital marketing budget, and how to allocate that digital budget across channels to maximize your ROI.

Topics: Marketing budgets

[Video] Influencer Marketing for SMBs

Chris Leone Posted September 21, 2018 1 minute read

Influencer marketing is a somewhat new term, but the practice is far from new. What has developed more recently, thanks to the digital landscape, are the opportunities for small and medium-sized..

Topics: Digital Marketing