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I’ve worked in digital marketing since 2007, and I’ve never seen a technology disrupt the way we do marketing as quickly as AI. The latest innovation, which is flying under the radar, may be one of the biggest steps forward we’ve seen since the launch of ChatGPT. It’s called MCP. So what is MCP? And why should credit union marketers care? Let’s break down what it is, what it can do, and why it makes tools like HubSpot more important than ever for a credit union.

Why Tracking Members vs. Non-Members Matters Many credit unions wonder, "Are most of our website visitors already members?" The answer depends on your particular credit union. Knowing this is powerful for setting and measuring performance goals for your marketing campaigns. So, how can you tell how many site visitors are members or not? Many credit unions rely on the "new and returning visitors" distinction to assess this. However, this method has major flaws. A better method is to track logins and non-logins as a baseline. Then, add behavioral insights to improve the analysis.

Understanding Tracking Pixels and Data Privacy Data privacy is a growing concern in the credit union world, and rightfully so. Recently, some articles have raised alarms about tracking pixels, painting them as a security risk or a privacy threat. While it’s true that some tracking technologies have been misused, it’s important to distinguish legitimate concerns from misconceptions—and to recognize that responsible use of tracking pixels is both safe and necessary for a credit union's digital marketing efforts.

In the manufacturing industry, technical documents like data sheets, manuals, and specifications are treasure troves of information. However, these documents often remain underutilized in marketing efforts due to their complexity and technical nature. With the power of AI, marketers can now unlock the potential of these resources and transform them into engaging marketing materials. Here's how you can use AI to breathe new life into your technical documents.

In the manufacturing industry, one of the biggest challenges marketers face is translating complex technical information into engaging, accessible content. The knowledge gap between subject matter experts and marketing teams can lead to missed opportunities and ineffective messaging. However, with the advent of AI language models, we now have powerful tools to bridge this gap. Here's how you can leverage AI to transform technical expertise into compelling marketing content.

Originally posted on September 2, 2019, this post was refreshed to highlight ways businesses can save money on Google Ads. Are you stretching your Google ads budget as far as it can go? Small and medium-sized businesses can't afford to throw away ad dollars trying to compete with large companies and must be strategic with their advertising spending. In our 2019 broadcast, we covered some important things to look out for that could be burning through your campaign budgets. Making adjustments to these 3 things could save you thousands of dollars.

We regularly update the following post with the latest information pertaining to Digital Marketing Budgets. Last update: November 2022

No, your phone's microphone isn't spying on you.

The digital landscape is constantly evolving. To remain relevant, businesses and marketers need to constantly pay attention. What’s hot today could be gone tomorrow, and tomorrow’s big thing may not even exist yet.

As a marketer, are you paying enough attention to your current customers? Leveraging the data of your current customers can be a valuable step in helping you create marketing campaigns that nurture loyal, long term advocates for your brand. In a recent version of WebStrategies Live, we were joined by special guest Megan Driscoll, sports marketing expert and Director of Consumer Marketing at Daytona International Speedway, where we discussed how brands can leverage first-party data to drive customer loyalty, repeat business, and ultimately higher revenue.