Digital Marketing Blog - WebStrategies, Inc.

How Much Should You Budget For Marketing In 2020?

Chris Leone Posted January 24, 2020 12 minute read

We regularly update the following post with the latest information pertaining to Digital Marketing Budgets.

Last update: January 2020 (note: this information has not been updated to include..

Manufacturer marketing reporting you'll actually use

Chris Leone Posted November 18, 2019 2 minute read

We’ve worked with a lot of industries over the years, including many companies in the manufacturing space.

And if there are two things we’ve learned, it’s that 1) most marketing..

Topics: Manufacturing

What Is A Good Marketing ROI?

Chris Leone Posted October 14, 2019 7 minute read

Originally published September 2016. Updated Jan 2019 with lifetime value example.

When you spend $1 on marketing, how much should you expect in return?

That's what we'll answer in this post.

..

[Video] 5 Ways Your Google Ads Are Wasting Money

Chris Leone Posted September 2, 2019 1 minute read

Are you stretching your Google ads budget as far as it can go? Small and medium sized businesses can't afford to throw away ad dollars trying to compete with large companies, and must be strategic..

[Video] Secondary Digital Advertising Platforms

Chris Leone Posted July 3, 2019 1 minute read

Most businesses are advertising on the few platforms that dominate the market, such as Google and Facebook, but are you missing out on cost-effective opportunities to reach your target market on..

[Video] Our Favorite DIY Digital Marketing Tools For 2019

Chris Leone Posted June 6, 2019 1 minute read

We spend a lot of time researching and trying out tools to improve the results of our clients' marketing efforts, to measure those results, and to simply make our time more productive.

Last year,..

How long does it take to start seeing results from digital marketing?

Chris Leone Posted April 25, 2019 1 minute read

It's one of the most common questions businesses have when they consider investing in a digital marketing plan.

Expecting instant results, or underestimating the ongoing commitment required to..

Topics: Digital Marketing

[Video] The Role Your Brand Plays In Driving Leads Online

Chris Leone Posted March 18, 2019 1 minute read

I recently had the pleasure of interviewing marketing thought-leader Todd Feldman about his experience blending brand and lead generation tactics to create performance marketing powerhouses.

..

[Video] How to turn more of your leads into paying customers

Chris Leone Posted March 11, 2019 1 minute read

Over the last several years, we’ve shared countless tips for generating leads online. But did you know it's typical to only close a fraction of those leads?

So what’s going on here? Turns..

Are Display Ads a Giant Waste of Time and Money?

Chris Leone Posted February 21, 2019 1 minute read

Display advertising has gotten much more sophisticated in the past decade, allowing you to deliver highly relevant image ads to the audience you specifically want to reach. But does it get..