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Inbound Marketing & Sales Development Inspiration

[Video] When not to use the most popular digital marketing tactics

Chris Leone Chris Leone Posted June 13, 2018

When you should (and should NOT) use the most popular digital marketing tactics

Even the most effective digital tactics can sometimes be the wrong way to invest your money. In our last Facebook..
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Topics: Inbound Marketing, Digital Marketing

[Video] How a new website can derail your digital marketing

Chris Leone Chris Leone Posted May 22, 2018

Could a new website derail your digital marketing results?

We've seen digital marketing results plummet when a new website is launched. Even if you have the most eye-catching, user friendly design..

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Topics: Inbound Marketing, Website Development, Digital Marketing

How Much Should You Budget For Marketing In 2018?

Chris Leone Chris Leone Posted April 30, 2018

We regularly update the following post with the latest information pertaining to Digital Marketing Budgets.

Last update: April 30, 2018

This article provides information that can guide you about..

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Topics: Advertising, Internet Marketing, Inbound Marketing, Online Marketing, Marketing Automation, Social Media, Display Advertising, Digital Marketing

Facebook Advertising Update in Wake of Data Privacy Issues

Chris Leone Chris Leone Posted April 19, 2018
You've no doubt heard about the controversy over Facebook's use of customer data. For marketers, Facebook has developed excellent targeting capabilities that can produce an impressive ROI. But..
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Topics: Advertising, Facebook, Digital advertising, Social Media, Display Advertising, Digital Marketing

Our Favorite DIY Digital Marketing Tools

Chris Leone Chris Leone Posted March 28, 2018

There is no single tool that can handle all of your digital marketing needs. There are several platforms that come close, particularly marketing automation systems, but you'll still need to..

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Topics: Content marketing, Inbound Marketing, SEO, Digital Marketing

Developing An Effective Bank or Credit Union Marketing Plan

Chris Leone Chris Leone Posted March 21, 2018

On several occasions, I have had the privilege of speaking to credit union or bankers groups and marketing professionals on the topic of unlocking YOUR digital marketing formula.  

I emphasize..

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Topics: Content marketing, Personas, Digital Marketing, Credit Union Marketing, Community Bank Marketing

How to Double Your Blog Traffic in 12 Months

Chris Leone Chris Leone Posted February 28, 2018

We've issued a challenge to small and medium sized businesses for 2018: Double your blog traffic in the next 12 months.

It starts with a four stage process, at the heart of a successful content..

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Topics: Content marketing, Digital Marketing

What Is A Good Marketing ROI?

Chris Leone Chris Leone Posted February 22, 2018

Originally published September 2016. Minor update February 2018.

When you spend $1 on marketing, how much should you expect in return?

That's what we'll answer in this post. 

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When someone..

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Topics: ROI, Online Marketing, Digital Marketing

WebStrategies Named One of the 2018 Best Places to Work in Virginia

Chris Leone Chris Leone Posted January 15, 2018

WebStrategies Inc. was recently named as one of the 2018 Best Places to Work in Virginia. The annual list of the Best Places to Work in Virginia was created by Virginia Business and Best Companies..

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Topics: WebStrategies News

How Voice Search Impacts Digital Marketing [Video]

Chris Leone Chris Leone Posted December 22, 2017

In our recent Facebook Live broadcast we discussed just how prevalent voice search has become, and why marketers need to pay attention.

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Topics: SEO, Digital Marketing

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