Inbound Marketing & Sales Development Inspiration

Are Display Ads a Giant Waste of Time and Money?

Chris Leone Chris Leone Posted February 21, 2019 1 minute read

Display advertising has gotten much more sophisticated in the past decade, allowing you to deliver highly relevant image ads to the audience you specifically want to reach. But does it get..

Read More

Topics: Display Advertising, Digital Marketing, Advertising

5 Quick Ways to Measure Your Website’s Health Using Google Analytics

Chris Leone Chris Leone Posted January 30, 2019 1 minute read

Google Analytics offers a huge amount of data, and an almost endless array of options for analyzing that data. That's a great thing for data-driven marketers such as ourselves, but for many..

Read More

Topics: Google Analytics, Web Analytics, Web tools

What Is A Good Marketing ROI?

Chris Leone Chris Leone Posted January 9, 2019 6 minute read

Originally published September 2016. Updated Jan 2019 with lifetime value example.

When you spend $1 on marketing, how much should you expect in return?

That's what we'll answer in this post. 


Read More

Topics: ROI, Online Marketing, Digital Marketing

[Video] Intro to Facebook Advertising Part 2

Chris Leone Chris Leone Posted December 19, 2018 1 minute read
On a recent broadcast of our WebStrategies Live show, we gave an introduction to Facebook advertising, and it was a hit.
It turns out many of you are hungry for advice on how to approach..
Read More

Topics: Facebook, Digital advertising

WebStrategies Among 2019 Best Places to Work in Virginia

Chris Leone Chris Leone Posted December 11, 2018 1 minute read


WebStrategies Inc. is proud to announce their placement on the list of 2019 Best Places to Work in Virginia. WebStrategies also appeared on the 2018 list.

Read More

Topics: WebStrategies News

[Video] Intro to Facebook Advertising

Chris Leone Chris Leone Posted November 12, 2018 23 minute read
Our recent show, Intro to Facebook Advertising, had the highest live views of any of our broadcasts to date, and for good reason. Many small to medium sized businesses know that there are..
Read More

Topics: Facebook, Digital advertising

[Video] How much to budget for marketing in 2019

Chris Leone Chris Leone Posted October 25, 2018 1 minute read
Our recent Facebook Live broadcast offered guidance on setting an overall marketing budget, a digital marketing budget, and how to allocate that digital budget across channels to maximize your ROI.
Read More

Topics: Marketing budgets

[Video] Influencer Marketing for SMBs

Chris Leone Chris Leone Posted September 21, 2018 1 minute read
Influencer marketing is a somewhat new term, but the practice is far from new. What has developed more recently, thanks to the digital landscape, are the opportunities for small and medium-sized..
Read More

Topics: Digital Marketing

How Much Should You Budget For Marketing In 2019?

Chris Leone Chris Leone Posted September 19, 2018 12 minute read

We regularly update the following post with the latest information pertaining to Digital Marketing Budgets.

Last update: September 19, 2018

This article provides information that can guide you..

Read More

Topics: Advertising, Internet Marketing, Inbound Marketing, Online Marketing, Marketing Automation, Social Media, Display Advertising, Digital Marketing

[Video] Common digital marketing issues and how to fix them

Chris Leone Chris Leone Posted September 4, 2018 1 minute read
Do any of these sound familiar?
  • I'm spending money on online ads, but I'm not getting qualified leads from them
  • Only spammers fill out my website's contact form 
  • My website loads slowly
  • My..
Read More

Topics: Digital Marketing, Inbound Marketing

Ideas that inspire; delivered to your inbox.

Subscribe to email updates

Ready to Talk?

804-200-4545 OR Fill Out a Form

Contact Us