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Inbound Marketing & Sales Development Inspiration

Incorporating Chatbots Into Your Marketing Strategy

Chris Leone Chris Leone Posted August 3, 2018

Chatbots were seen as one of the biggest trends and most exciting digital marketing tools in 2017. While enthusiasm was tempered a bit this year, they are still extremely promising and can be a..

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Topics: Inbound Marketing, Digital Marketing

Which Social Media Sites Get The Most Engagement?

Chris Leone Chris Leone Posted July 6, 2018

Note: This post was originally published in June 2016, and updated in July 2018 to include industry benchmark data. Overall engagement trends among the top social platforms have remained..

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Topics: Social Media

Digital Marketing Tactics to Attract, Engage and Convert

Chris Leone Chris Leone Posted June 29, 2018

In a recent broadcast, we explained how companies can identify which digital marketing tactics they should be using on using the Attract > Engage > Convert framework.

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Topics: Inbound Marketing, Digital Marketing

[Video] When not to use the most popular digital marketing tactics

Chris Leone Chris Leone Posted June 13, 2018

When you should (and should NOT) use the most popular digital marketing tactics

Even the most effective digital tactics can sometimes be the wrong way to invest your money. In our last Facebook..
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Topics: Inbound Marketing, Digital Marketing

[Video] How a new website can derail your digital marketing

Chris Leone Chris Leone Posted May 22, 2018

Could a new website derail your digital marketing results?

We've seen digital marketing results plummet when a new website is launched. Even if you have the most eye-catching, user friendly design..

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Topics: Inbound Marketing, Website Development, Digital Marketing

How Much Should You Budget For Marketing In 2018?

Chris Leone Chris Leone Posted April 30, 2018

We regularly update the following post with the latest information pertaining to Digital Marketing Budgets.

Last update: April 30, 2018

This article provides information that can guide you about..

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Topics: Advertising, Internet Marketing, Inbound Marketing, Online Marketing, Marketing Automation, Social Media, Display Advertising, Digital Marketing

Facebook Advertising Update in Wake of Data Privacy Issues

Chris Leone Chris Leone Posted April 19, 2018
You've no doubt heard about the controversy over Facebook's use of customer data. For marketers, Facebook has developed excellent targeting capabilities that can produce an impressive ROI. But..
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Topics: Advertising, Facebook, Digital advertising, Social Media, Display Advertising, Digital Marketing

Our Favorite DIY Digital Marketing Tools

Chris Leone Chris Leone Posted March 28, 2018

There is no single tool that can handle all of your digital marketing needs. There are several platforms that come close, particularly marketing automation systems, but you'll still need to..

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Topics: Content marketing, Inbound Marketing, SEO, Digital Marketing

Developing An Effective Credit Union Marketing Plan

Chris Leone Chris Leone Posted March 21, 2018

On several occasions, I have had the privilege of speaking to credit union or bankers groups and marketing professionals on the topic of unlocking YOUR digital marketing formula.  

I emphasize..

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Topics: Content marketing, Personas, Digital Marketing, Credit Union Marketing

How to Double Your Blog Traffic in 12 Months

Chris Leone Chris Leone Posted February 28, 2018

We've issued a challenge to small and medium sized businesses for 2018: Double your blog traffic in the next 12 months.

It starts with a four stage process, at the heart of a successful content..

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Topics: Content marketing, Digital Marketing

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