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Inbound Marketing & Sales Development Inspiration

[Video] Using Your Customer’s Data To Increase Engagement, Retention, and Upselling

Chris Leone Chris Leone Posted May 13, 2020 1 minute read

As a marketer, are you paying enough attention to your current customers?

Leveraging the data of your current customers can be a valuable step in helping you create marketing campaigns that..

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Topics: Branding, Videos

[Video] The Basics of YouTube Advertising

Chris Leone Chris Leone Posted April 30, 2020

With over 1.5 million active monthly users, YouTube is the second largest search engine in the world and can be a great tool to advertise your business provided you have the resources to create..

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Topics: Advertising, Videos

[Video] Running and Marketing a Business in Uncertain Times

Chris Leone Chris Leone Posted April 2, 2020 1 minute read

The COVID-19 pandemic has led to an increased level of anxiety and uncertainty throughout the business world, and it’s essential to re-examine how to manage your business, and how you market your..

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How Much Should You Budget For Marketing In 2020?

Chris Leone Chris Leone Posted January 24, 2020 12 minute read

We regularly update the following post with the latest information pertaining to Digital Marketing Budgets.

Last update: January 2020 (note: this information has not been updated to include..

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Topics: Marketing budgets, Advertising, Internet Marketing, Inbound Marketing, Online Marketing, Marketing Automation, Social Media, Display Advertising, Digital Marketing

Manufacturer marketing reporting you'll actually use

Chris Leone Chris Leone Posted November 18, 2019 2 minute read
We’ve worked with a lot of industries over the years, including many companies in the manufacturing space. 
 
And if there are two things we’ve learned, it’s that 1) most marketing..
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Topics: Manufacturing Marketing

What Is A Good Marketing ROI?

Chris Leone Chris Leone Posted October 14, 2019 7 minute read

Originally published September 2016. Updated Jan 2019 with lifetime value example.

When you spend $1 on marketing, how much should you expect in return?

That's what we'll answer in this post. 

..

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Topics: ROI, Online Marketing, Digital Marketing

[Video] 5 Ways Your Google Ads Are Wasting Money

Chris Leone Chris Leone Posted September 2, 2019 1 minute read

Are you stretching your Google ads budget as far as it can go? Small and medium sized businesses can't afford to throw away ad dollars trying to compete with large companies, and must be strategic..

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Topics: Advertising, Digital advertising, Google, Digital Marketing

[Video] Secondary Digital Advertising Platforms

Chris Leone Chris Leone Posted July 3, 2019 1 minute read

Most businesses are advertising on the few platforms that dominate the market, such as Google and Facebook, but are you missing out on cost-effective opportunities to reach your target market on..

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Topics: Advertising, Digital advertising, Google Adwords, Google, Digital Marketing

[Video] Our Favorite DIY Digital Marketing Tools For 2019

Chris Leone Chris Leone Posted June 6, 2019 1 minute read

We spend a lot of time researching and trying out tools to improve the results of our clients' marketing efforts, to measure those results, and to simply make our time more productive. 

Last year,..

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Topics: Content marketing, Inbound Marketing, SEO, Digital Marketing

How long does it take to start seeing results from digital marketing?

Chris Leone Chris Leone Posted April 25, 2019 1 minute read

It's one of the most common questions businesses have when they consider investing in a digital marketing plan.

Expecting instant results, or underestimating the ongoing commitment required to..

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Topics: Digital Marketing

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