Inbound Marketing & Sales Development Inspiration

Chris Leone

Recent Posts

Leveraging AI to Bridge the Gap Between Technical Experts and Marketing Content

Posted July 16, 2024
3 minute read
In the manufacturing industry, one of the biggest challenges marketers face is translating complex technical information into engaging, accessible content. The knowledge gap between subject matter experts and marketing teams can lead to missed opportunities and ineffective messaging. However, with the advent of AI language models, we now have powerful tools to bridge this gap. Here's how you can leverage AI to transform technical expertise into compelling marketing content.
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Topics Hubspot, B2B Marketing, Manufacturing Marketing, Industrial Services Marketing, AI

4 Ways Your Google Ads Are Wasting Money

Posted February 14, 2023
4 minute read
Originally posted on September 2, 2019, this post was refreshed to highlight ways businesses can save money on Google Ads. Are you stretching your Google ads budget as far as it can go? Small and medium-sized businesses can't afford to throw away ad dollars trying to compete with large companies and must be strategic with their advertising spending. In our 2019 broadcast, we covered some important things to look out for that could be burning through your campaign budgets. Making adjustments to these 3 things could save you thousands of dollars.
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Topics Advertising, Digital advertising, Google, Digital Marketing

How Much Should You Budget For Marketing In 2023?

Posted November 11, 2022
13 minute read
We regularly update the following post with the latest information pertaining to Digital Marketing Budgets. Last update: November 2022
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Topics Marketing budgets, Internet Marketing, Inbound Marketing, Digital Marketing

The Crazy Sophisticated Ways You’re Tracked Online (And How It’s Changing)

Posted July 8, 2021
6 minute read
No, your phone's microphone isn't spying on you.
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Topics Email marketing, Display Advertising, Digital Marketing

The Top B2B Digital Marketing Strategies

Posted November 13, 2020
5 minute read
The digital landscape is constantly evolving. To remain relevant, businesses and marketers need to constantly pay attention. What’s hot today could be gone tomorrow, and tomorrow’s big thing may not even exist yet.
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Topics B2B Marketing

[Video] Using Your Customer’s Data To Increase Engagement, Retention, and Upselling

Posted May 13, 2020
1 minute read
As a marketer, are you paying enough attention to your current customers? Leveraging the data of your current customers can be a valuable step in helping you create marketing campaigns that nurture loyal, long term advocates for your brand. In a recent version of WebStrategies Live, we were joined by special guest Megan Driscoll, sports marketing expert and Director of Consumer Marketing at Daytona International Speedway, where we discussed how brands can leverage first-party data to drive customer loyalty, repeat business, and ultimately higher revenue.
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Topics Branding, Videos

[Video] The Basics of YouTube Advertising

Posted April 30, 2020
With over 1.5 million active monthly users, YouTube is the second largest search engine in the world and can be a great tool to advertise your business provided you have the resources to create high-quality video content.
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Topics Advertising, Videos

[Video] Running and Marketing a Business in Uncertain Times

Posted April 2, 2020
1 minute read
The COVID-19 pandemic has led to an increased level of anxiety and uncertainty throughout the business world, and it’s essential to re-examine how to manage your business, and how you market your business, throughout this pandemic.
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Manufacturer marketing reporting you'll actually use

Posted November 18, 2019
2 minute read
We’ve worked with a lot of industries over the years, including many companies in the manufacturing space. And if there are two things we’ve learned, it’s that 1) most marketing reports sent by agencies are ignored, and 2) manufacturing companies want to know exactly what they’re getting for their marketing investment. Not in terms of clicks. Not in terms of impressions. Not in terms of traffic. But in terms of leads. Real, qualified leads.
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Topics Manufacturing Marketing

What Is A Good Marketing ROI?

Posted October 14, 2019
7 minute read
Originally published September 2016. Updated Jan 2019 with lifetime value example. When you spend $1 on marketing, how much should you expect in return? That's what we'll answer in this post. ///// When someone asks you, “is your marketing working,” what do you think they’re really asking? Are they asking if it’s generating awareness, generating foot traffic, or generating sales?
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Topics ROI, Digital Marketing