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Inbound Marketing & Sales Development Inspiration

[Video] 5 Ways Your Google Ads Are Wasting Money

Chris Leone Chris Leone Posted September 2, 2019 1 minute read

Are you stretching your Google ads budget as far as it can go? Small and medium sized businesses can't afford to throw away ad dollars trying to compete with large companies, and must be strategic..

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Topics: Advertising, Digital advertising, Google, Digital Marketing

[Video] Secondary Digital Advertising Platforms

Chris Leone Chris Leone Posted July 3, 2019 1 minute read

Most businesses are advertising on the few platforms that dominate the market, such as Google and Facebook, but are you missing out on cost-effective opportunities to reach your target market on..

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Topics: Advertising, Digital advertising, Google Adwords, Google, Digital Marketing

[Video] Our Favorite DIY Digital Marketing Tools For 2019

Chris Leone Chris Leone Posted June 6, 2019 1 minute read

We spend a lot of time researching and trying out tools to improve the results of our clients' marketing efforts, to measure those results, and to simply make our time more productive. 

Last year,..

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Topics: Content marketing, Inbound Marketing, SEO, Digital Marketing

How Much Should You Budget For Marketing In 2019?

Chris Leone Chris Leone Posted June 2, 2019 12 minute read

We regularly update the following post with the latest information pertaining to Digital Marketing Budgets.

Last update: June 2019

This article provides information that can guide you about how to..

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Topics: Advertising, Internet Marketing, Inbound Marketing, Online Marketing, Marketing Automation, Social Media, Display Advertising, Digital Marketing

How long does it take to start seeing results from digital marketing?

Chris Leone Chris Leone Posted April 25, 2019 1 minute read

It's one of the most common questions businesses have when they consider investing in a digital marketing plan.

Expecting instant results, or underestimating the ongoing commitment required to..

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Topics: Digital Marketing

[Video] The Role Your Brand Plays In Driving Leads Online

Chris Leone Chris Leone Posted March 18, 2019 1 minute read
I recently had the pleasure of interviewing marketing thought-leader Todd Feldman about his experience blending brand and lead generation tactics to create performance marketing powerhouses. 
..
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Topics: Digital Marketing, Branding, Videos

[Video] How to turn more of your leads into paying customers

Chris Leone Chris Leone Posted March 11, 2019 1 minute read
Over the last several years, we’ve shared countless tips for generating leads online. But did you know it's typical to only close a fraction of those leads? 
 
So what’s going on here? Turns..
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Topics: Sales, Sales & Marketing, Sales Training, Lead generation

Are Display Ads a Giant Waste of Time and Money?

Chris Leone Chris Leone Posted February 21, 2019 1 minute read

Display advertising has gotten much more sophisticated in the past decade, allowing you to deliver highly relevant image ads to the audience you specifically want to reach. But does it get..

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Topics: Advertising, Display Advertising, Digital Marketing

5 Quick Ways to Measure Your Website’s Health Using Google Analytics

Chris Leone Chris Leone Posted January 30, 2019 1 minute read
 

Google Analytics offers a huge amount of data, and an almost endless array of options for analyzing that data. That's a great thing for data-driven marketers such as ourselves, but for many..

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Topics: Web tools, Google Analytics, Web Analytics

What Is A Good Marketing ROI?

Chris Leone Chris Leone Posted January 9, 2019 6 minute read

Originally published September 2016. Updated Jan 2019 with lifetime value example.

When you spend $1 on marketing, how much should you expect in return?

That's what we'll answer in this post. 

..

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Topics: ROI, Online Marketing, Digital Marketing

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