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Inbound Marketing & Sales Development Inspiration

Which Social Media Sites Get The Most Engagement?

Chris Leone Chris Leone Posted July 6, 2018 4 minute read

Note: This post was originally published in June 2016, and updated in July 2018 to include industry benchmark data. Overall engagement trends among the top social platforms have remained..

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Topics: Social Media

Digital Marketing Tactics to Attract, Engage and Convert

Chris Leone Chris Leone Posted June 29, 2018 14 minute read

In a recent broadcast, we explained how companies can identify which digital marketing tactics they should be using on using the Attract > Engage > Convert framework.

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Topics: Digital Marketing, Inbound Marketing

[Video] When not to use the most popular digital marketing tactics

Chris Leone Chris Leone Posted June 13, 2018 1 minute read

When you should (and should NOT) use the most popular digital marketing tactics

Even the most effective digital tactics can sometimes be the wrong way to invest your money. In our last Facebook..
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Topics: Digital Marketing, Inbound Marketing

[Video] How a new website can derail your digital marketing

Chris Leone Chris Leone Posted May 22, 2018 1 minute read

Could a new website derail your digital marketing results?

We've seen digital marketing results plummet when a new website is launched. Even if you have the most eye-catching, user friendly design..

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Topics: Digital Marketing, Inbound Marketing, Website Development

Facebook Advertising Update in Wake of Data Privacy Issues

Chris Leone Chris Leone Posted April 19, 2018 1 minute read
You've no doubt heard about the controversy over Facebook's use of customer data. For marketers, Facebook has developed excellent targeting capabilities that can produce an impressive ROI. But..
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Topics: Facebook, Digital advertising, Digital Marketing, Display Advertising, Advertising, Social Media

Our Favorite DIY Digital Marketing Tools

Chris Leone Chris Leone Posted March 28, 2018 1 minute read

There is no single tool that can handle all of your digital marketing needs. There are several platforms that come close, particularly marketing automation systems, but you'll still need to..

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Topics: Digital Marketing, Inbound Marketing, SEO, Content marketing

Developing An Effective Bank or Credit Union Marketing Plan

Chris Leone Chris Leone Posted March 21, 2018 6 minute read

On several occasions, I have had the privilege of speaking to credit union or bankers groups and marketing professionals on the topic of unlocking YOUR digital marketing formula.  

I emphasize..

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Topics: Content marketing, Digital Marketing, Credit Union Marketing, Personas, Community Bank Marketing

How to Double Your Blog Traffic in 12 Months

Chris Leone Chris Leone Posted February 28, 2018 2 minute read

We've issued a challenge to small and medium sized businesses for 2018: Double your blog traffic in the next 12 months.

It starts with a four stage process, at the heart of a successful content..

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Topics: Digital Marketing, Content marketing

WebStrategies Named One of the 2018 Best Places to Work in Virginia

Chris Leone Chris Leone Posted January 15, 2018 1 minute read

WebStrategies Inc. was recently named as one of the 2018 Best Places to Work in Virginia. The annual list of the Best Places to Work in Virginia was created by Virginia Business and Best Companies..

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Topics: WebStrategies News

How Voice Search Impacts Digital Marketing [Video]

Chris Leone Chris Leone Posted December 22, 2017 1 minute read

In our recent Facebook Live broadcast we discussed just how prevalent voice search has become, and why marketers need to pay attention.

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Topics: Digital Marketing, SEO

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