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Blog

Inbound Marketing & Sales Development Inspiration

Chris Leone

Recent Posts

[Video] Our Favorite DIY Digital Marketing Tools For 2019

Posted June 6, 2019
1 minute read
We spend a lot of time researching and trying out tools to improve the results of our clients' marketing efforts, to measure those results, and to simply make our time more productive.  Last year, our broadcast about our favorite DIY digital marketing tools was a big hit. Many small and medium sized businesses are looking for user-friendly and inexpensive solutions to make their marketing more effective, and we are happy to share what we've learned! Because the digital world moves so quickly, and we had many more to share, we decided to put out a new show with an updated list of tools to consider adding to your marketing technology stack.
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Topics Content marketing, Inbound Marketing, SEO, Digital Marketing

How long does it take to start seeing results from digital marketing?

Posted April 25, 2019
1 minute read
It's one of the most common questions businesses have when they consider investing in a digital marketing plan. Expecting instant results, or underestimating the ongoing commitment required to see a return on investment, are common misconceptions.  However, there are some tactics that can start to produce results quickly. So what's the answer?
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Topics Digital Marketing

[Video] The Role Your Brand Plays In Driving Leads Online

Posted March 18, 2019
1 minute read
I recently had the pleasure of interviewing marketing thought-leader Todd Feldman about his experience blending brand and lead generation tactics to create performance marketing powerhouses.    Todd’s previous roles include CMO of Virginia Credit Union, Head of Social & Emerging Marketing Channels at Circuit City, and Vice President of Marketing for Aaxis, a global ecommerce consultancy. 
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Topics Digital Marketing, Branding, Videos

[Video] How to turn more of your leads into paying customers

Posted March 11, 2019
1 minute read
Over the last several years, we’ve shared countless tips for generating leads online. But did you know it's typical to only close a fraction of those leads?    So what’s going on here? Turns out, it can be several things.    I recently interviewed Neal Lappe, CEO of Forensics of Selling and WebStrategies Founder, on how to turn more of your digital marketing leads into paying customers. We explored some of the top factors that contribute to a lead not closing and what you can do about it. 
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Topics Sales, Sales & Marketing, Lead generation

Are Display Ads a Giant Waste of Time and Money?

Posted February 21, 2019
1 minute read
Display advertising has gotten much more sophisticated in the past decade, allowing you to deliver highly relevant image ads to the audience you specifically want to reach. But does it get results? 
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Topics Advertising, Display Advertising, Digital Marketing

5 Quick Ways to Measure Your Website’s Health Using Google Analytics

Posted January 30, 2019
1 minute read
  Google Analytics offers a huge amount of data, and an almost endless array of options for analyzing that data. That's a great thing for data-driven marketers such as ourselves, but for many businesses, that can be overwhelming and is frankly more information than they will ever need. There are a handful of critically important metrics that every business should be reviewing to identify the overall health of their website, and our recent broadcast focused on those.  
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Topics Web tools, Google Analytics, Web Analytics

[Video] Intro to Facebook Advertising Part 2

Posted December 19, 2018
1 minute read
On a recent broadcast of our WebStrategies Live show, we gave an introduction to Facebook advertising, and it was a hit.   It turns out many of you are hungry for advice on how to approach Facebook ads and make them successful for SMBs. We had a lot more to say on the topic, so we decided to continue the conversation with Intro to Facebook Advertising Part 2.   This segment offers guidance on custom audiences, different types of ads and placement of those ads, and tailoring your message to where your prospects are in the buying journey.
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Topics Facebook, Digital advertising

WebStrategies Among 2020 Best Places to Work in Virginia

Posted December 11, 2018
1 minute read
  WebStrategies Inc. is proud to announce their placement on the list of 2020 Best Places to Work in Virginia. WebStrategies also appeared on the 2018 and 2019 list.
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Topics WebStrategies News

[Video] Intro to Facebook Advertising

Posted November 12, 2018
23 minute read
Our recent show, Intro to Facebook Advertising, had the highest live views of any of our broadcasts to date, and for good reason. Many small to medium sized businesses know that there are opportunities for them to reach their audience through Facebook ads, but aren't sure how to get started and what to expect. 
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Topics Facebook, Digital advertising

[Video] How much to budget for marketing in 2019

Posted October 25, 2018
1 minute read
Our recent Facebook Live broadcast offered guidance on setting an overall marketing budget, a digital marketing budget, and how to allocate that digital budget across channels to maximize your ROI.
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Topics Marketing budgets