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Google Analytics offers a huge amount of data, and an almost endless array of options for analyzing that data. That's a great thing for data-driven marketers such as ourselves, but for many businesses, that can be overwhelming and is frankly more information than they will ever need. There are a handful of critically important metrics that every business should be reviewing to identify the overall health of their website, and our recent broadcast focused on those.

On a recent broadcast of our WebStrategies Live show, we gave an introduction to Facebook advertising, and it was a hit. It turns out many of you are hungry for advice on how to approach Facebook ads and make them successful for SMBs. We had a lot more to say on the topic, so we decided to continue the conversation with Intro to Facebook Advertising Part 2. This segment offers guidance on custom audiences, different types of ads and placement of those ads, and tailoring your message to where your prospects are in the buying journey.

WebStrategies Inc. is proud to announce their placement on the list of 2020 Best Places to Work in Virginia. WebStrategies also appeared on the 2018 and 2019 list.

Our recent show, Intro to Facebook Advertising, had the highest live views of any of our broadcasts to date, and for good reason. Many small to medium sized businesses know that there are opportunities for them to reach their audience through Facebook ads, but aren't sure how to get started and what to expect.

Our recent Facebook Live broadcast offered guidance on setting an overall marketing budget, a digital marketing budget, and how to allocate that digital budget across channels to maximize your ROI.

Influencer marketing is a somewhat new term, but the practice is far from new. What has developed more recently, thanks to the digital landscape, are the opportunities for small and medium-sized businesses to capitalize on influencer marketing, often at a very attractive ROI.

Do any of these sound familiar? I'm spending money on online ads, but I'm not getting qualified leads from them Only spammers fill out my website's contact form My website loads slowly My website isn't ranking well in Google All of my business comes from offline, so I don't update my website I'm not sure which metrics I should track

In 2016, WebStrategies acquired Impression Marketing. One of Impression’s partners, Anne Moss, left the agency world following the suicide of her son the prior year.

Chatbots were seen as one of the biggest trends and most exciting digital marketing tools in 2017. While enthusiasm was tempered a bit this year, they are still extremely promising and can be a very effective part of your marketing strategy. Chatbot adoption has been slower than expected, partly due to limitations of early bots, and the hurdles of understanding how they work and how to set them up. However, they are still projected to be very prevalent by 2022, and account for $8 billion in cost savings according to Juniper Research. It's time to give them another look.

Note: This post was originally published in June 2016, and updated in July 2018 to include industry benchmark data. Overall engagement trends among the top social platforms have remained relatively steady since the original article was published. Two recent studies have revealed interesting trends in social media engagement, and it may impact how brands invest their social media time.