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Blog

Inbound Marketing & Sales Development Inspiration

Chris Leone

Recent Posts

[Video] Influencer Marketing for SMBs

Posted September 21, 2018
1 minute read
Influencer marketing is a somewhat new term, but the practice is far from new. What has developed more recently, thanks to the digital landscape, are the opportunities for small and medium-sized businesses to capitalize on influencer marketing, often at a very attractive ROI.
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Topics Digital Marketing

[Video] Common digital marketing issues and how to fix them

Posted September 4, 2018
1 minute read
Do any of these sound familiar?   I'm spending money on online ads, but I'm not getting qualified leads from them Only spammers fill out my website's contact form  My website loads slowly My website isn't ranking well in Google All of my business comes from offline, so I don't update my website I'm not sure which metrics I should track
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Topics Inbound Marketing, Digital Marketing

The Most Creative Use Of SEO I've Ever Seen

Posted August 24, 2018
1 minute read
In 2016, WebStrategies acquired Impression Marketing. One of Impression’s partners, Anne Moss, left the agency world following the suicide of her son the prior year. 
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Topics SEO

Incorporating Chatbots Into Your Marketing Strategy

Posted August 3, 2018
20 minute read
Chatbots were seen as one of the biggest trends and most exciting digital marketing tools in 2017. While enthusiasm was tempered a bit this year, they are still extremely promising and can be a very effective part of your marketing strategy. Chatbot adoption has been slower than expected, partly due to limitations of early bots, and the hurdles of understanding how they work and how to set them up. However, they are still projected to be very prevalent by 2022, and account for $8 billion in cost savings according to Juniper Research. It's time to give them another look.
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Topics Inbound Marketing, Digital Marketing

Which Social Media Sites Get The Most Engagement?

Posted July 6, 2018
4 minute read
Note: This post was originally published in June 2016, and updated in July 2018 to include industry benchmark data. Overall engagement trends among the top social platforms have remained relatively steady since the original article was published.  Two recent studies have revealed interesting trends in social media engagement, and it may impact how brands invest their social media time.
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Topics Social Media

Digital Marketing Tactics to Attract, Engage and Convert

Posted June 29, 2018
14 minute read
In a recent broadcast, we explained how companies can identify which digital marketing tactics they should be using on using the Attract > Engage > Convert framework.
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Topics Inbound Marketing, Digital Marketing

[Video] When not to use the most popular digital marketing tactics

Posted June 13, 2018
1 minute read
When you should (and should NOT) use the most popular digital marketing tactics Even the most effective digital tactics can sometimes be the wrong way to invest your money. In our last Facebook Live show, we covered the best times (and worst times) to spend money on SEO, PPC, CRO, social media, marketing automation and more.  
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Topics Inbound Marketing, Digital Marketing

[Video] How a new website can derail your digital marketing

Posted May 22, 2018
1 minute read
Could a new website derail your digital marketing results? We've seen digital marketing results plummet when a new website is launched. Even if you have the most eye-catching, user friendly design and amazing content, you can destroy your website traffic if you haven't taken the right steps when transitioning to the new site. 
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Topics Inbound Marketing, Website Development, Digital Marketing

Facebook Advertising Update in Wake of Data Privacy Issues

Posted April 19, 2018
1 minute read
You've no doubt heard about the controversy over Facebook's use of customer data. For marketers, Facebook has developed excellent targeting capabilities that can produce an impressive ROI. But if Facebook is in hot water over improper data handling, what does it mean for advertisers?   If you currently advertise on Facebook, or have considered trying it, we want to update you on how you may be impacted. 
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Topics Advertising, Facebook, Digital advertising, Social Media, Display Advertising, Digital Marketing

Our Favorite DIY Digital Marketing Tools

Posted March 28, 2018
1 minute read
There is no single tool that can handle all of your digital marketing needs. There are several platforms that come close, particularly marketing automation systems, but you'll still need to supplement that system with some additional programs to round out your digital marketing toolkit. One way to go is to hire a marketing agency that already has all of the systems needed at their disposal, but when you're starting out or if you've only contracted out a portion of your marketing efforts to an agency, you can take advantage of some very effective low-or-no-cost DIY tools.    
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Topics Content marketing, Inbound Marketing, SEO, Digital Marketing