Influencer marketing is a somewhat new term, but the practice is far from new. What has developed more recently, thanks to the digital landscape, are the opportunities for small and medium-sized businesses to capitalize on influencer marketing, often at a very attractive ROI.
Influencer marketing blends the classic celebrity endorsement with modern, targeted content marketing. And it works.
Research shows that influencer marketing produces quite a strong ROI on average, and that's not just for large brands with huge marketing budgets.
Our latest broadcast covered the basics of influencer marketing and how ordinary SMBs can use influencers to help generate more sales. Learn who they are, what they do, and how businesses should approach partnering with them.
Watch now: Influencer Marketing
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