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Blog

Inbound Marketing & Sales Development Inspiration

Chris Leone

Recent Posts

Developing An Effective Credit Union Marketing Plan

Posted March 21, 2018
6 minute read
On several occasions, I have had the privilege of speaking to credit union or bankers groups and marketing professionals on the topic of unlocking YOUR digital marketing formula.   I emphasize "your" because everyone shouldn't use the same digital tactics. What works for one business may not work for another. We preach this message to our clients, including our many bank and credit union clients. Despite being in the same industry, the location of these financial institutions and what they're ultimately trying to achieve can vary.  To figure out the right formula, we need to break down who your specific customer is, what THEIR goals are, and how you can help them achieve those goals.  (See the theme starting to develop? This is about them, not about you.) We kicked off a past workshop session by showing some industry trends (who doesn't love to take a peek at what everyone else is doing?). With marketing expenses representing around 7 to 12% of total revenue, investing in the wrong strategies is a costly mistake.
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Topics Content marketing, Personas, Digital Marketing, Credit Union Marketing

How to Double Your Blog Traffic in 12 Months

Posted February 28, 2018
2 minute read
We've issued a challenge to small and medium sized businesses for 2018: Double your blog traffic in the next 12 months. It starts with a four stage process, at the heart of a successful content marketing strategy. Without following these steps, content marketing for your company can quickly become a waste of precious resources when your carefully crafted content isn't being seen by your target audience.
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Topics Content marketing, Digital Marketing

WebStrategies Named One of the 2018 Best Places to Work in Virginia

Posted January 15, 2018
1 minute read
WebStrategies Inc. was recently named as one of the 2018 Best Places to Work in Virginia. The annual list of the Best Places to Work in Virginia was created by Virginia Business and Best Companies Group. 
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Topics WebStrategies News

How Voice Search Impacts Digital Marketing [Video]

Posted December 22, 2017
1 minute read
In our recent Facebook Live broadcast we discussed just how prevalent voice search has become, and why marketers need to pay attention.
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Topics SEO, Digital Marketing

How Much To Spend On Marketing in 2018 [Recording]

Posted November 7, 2017
1 minute read
How much should your company spend on marketing in 2018? On a recent Facebook Live, we discussed some of the factors impacting marketing budgets for 2018. From what has transpired in 2017, what's projected in 2018, to what is working best in digital marketing and what to pull back on, our broadcast covers many of the considerations when finalizing your marketing spend for 2018.
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Topics Marketing budgets, Digital Marketing

ADA Compliance For Credit Union Websites

Posted October 26, 2017
5 minute read
ADA Compliance is quickly becoming a major concern for Credit Unions across the country. In this post, I'm going to break down what ADA compliance is, how it applies to credit union websites, how to tell if you're compliant, and what to do if you're not.  I'll continue to update this post as new information becomes available.
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Topics Credit Union Marketing

Credit Union Marketing Automation [Recording]

Posted September 27, 2017
3 minute read
Many credit unions that have implemented marketing automation are seeing a very positive return on their investment in the form of increased qualified leads and member retention rates, but what does it take to be successful? And why aren't more credit unions taking advantage of this technology?
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Topics Marketing Automation, Credit Union Marketing

[Video] Marketing Automation Workflow Examples

Posted August 23, 2017
1 minute read
On our recent Facebook Live broadcast, we discussed some of the many ways that marketing automation workflows can be employed to accelerate sales cycles, re-engage cold leads, retain customers and more.
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Topics Inbound Marketing, Sales & Marketing, Marketing Automation, Digital Marketing

Marketing Automation: What You Need To Know [Facebook Live]

Posted August 9, 2017
1 minute read
Marketing automation is not a brand new concept, and some research shows that up to half of all businesses are using some form of marketing automation. While that sounds high, it speaks to the variety of options available for companies ranging from quite small to very large.  So what exactly is marketing automation, and why should you care?
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Topics Inbound Marketing, Sales & Marketing, Marketing Automation, Digital Marketing

Credit Union Marketing: What do Millennials Know About Credit Unions?

Posted July 3, 2017
1 minute read
We recently asked random millennials on a college campus whether they use a credit union, what they know about credit unions, and what was stopping them from joining one. Watch what they had to say.
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Topics Credit Union Marketing