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Could your display ad campaigns be doomed? In the last episode of WebStrategies Live, we covered the latest news on ad blockers, and there has been a lot of news lately.

Historically, LinkedIn advertising has lagged behind other digital ad platforms, like Facebook and Google, in terms of targeting capabilities. For that reason, we haven't recommended investing a lot of ad dollars or time in the social network. Until now. As of April 2017, LinkedIn is right back in the mix for B2B advertising. New targeting options offer some exciting opportunities to really narrow in on an audience and reach them with just the right message.

Digital ads are the oldest digital channel, but haven't always been very effective. In the last episode of WebStrategies Live, we covered targeting strategies that can dramatically improve digital advertising results.

In the latest episode of WebStrategies Live, we discussed those pesky things that probably drive many of you crazy.

In the last episode of WebStrategies Live, we discussed how to approach budgeting for Search Engine Optimization (SEO) services, and some of the key factors to consider. Whether you outsource your SEO strategy to a digital marketing agency or use an internal SEO specialist, setting a realistic budget and being able to access measurable results are keys to your success. Watch the broadcast below.

In the last episode of WebStrategies Live, we shared ideas for how to rethink your approach to mobile. Not only should you consider the mobile experience, oftentimes you should think "mobile first" or even sometimes "mobile only."

If I’ve learned just one thing in my professional career, it’s that people are a business' most important asset.

In our fourth episode of WebStrategiesLive, we discussed how and why testing your website is the most important thing you're probably not doing. This is a high level introduction to conversion rate optimization, or CRO.

In this week's episode of WebStrategiesLive, we look back on some predictions from 2016, along with what we expect in digital marketing in 2017.