Inbound Marketing & Sales Development Inspiration

[Video] When not to use the most popular digital marketing tactics

1 minute read

Chris Leone   by Chris Leone June 13, 2018

When you should (and should NOT) use the most popular digital marketing tactics

Even the most effective digital tactics can sometimes be the wrong way to invest your money. In our last Facebook Live show, we covered the best times (and worst times) to spend money on SEO, PPC, CRO, social media, marketing automation and more.
Let's say you have a lot of website traffic but aren't converting that traffic into leads and customers. You have a much different problem than a company with a high conversion rate but very few website visitors, and should prioritize your marketing efforts accordingly. Why spend money on a problem you don't have?
Using the Attract> Engage> Convert framework, we'll help you identify where you need the most help,  and which digital tactics to focus on now based on your areas of greatest opportunity.

WebStrategies Live 06.08.18_Moment

Watch our 22 minute video below to learn whether you're focusing on the right tactics to improve your results.

If you have any questions about what we covered, feel free to reach out to me at 

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As President, Chris is responsible for leading all the day-to-day operations of WebStrategies. His work has been featured on the Google Analytics and Hubspot blogs, and he’s a regular columnist for the Richmond Times Dispatch.


Topics: Inbound Marketing, Digital Marketing

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