You've no doubt heard about the controversy over Facebook's use of customer data. For marketers, Facebook has developed excellent targeting capabilities that can produce an impressive ROI. But if Facebook is in hot water over improper data handling, what does it mean for advertisers?
If you currently advertise on Facebook, or have considered trying it, we want to update you on how you may be impacted.
We recently hosted a live broadcast detailing what you need to know about Facebook advertising and how Facebook, as well as other ad platforms, are changing as a result of the uproar over their data collection and sharing practices.
Facebook Advertising Update: What You Need to Know
- What happened and why it matters
- What's changing as a result of privacy concerns
- Privacy vs relevance- our thoughts on the future of targeted advertising
Watch the recording of our Facebook Live broadcast below.