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Manufacturer marketing reporting you'll actually use

2 minute read

Chris Leone   by Chris Leone November 18, 2019
We’ve worked with a lot of industries over the years, including many companies in the manufacturing space. 
 
And if there are two things we’ve learned, it’s that 1) most marketing reports sent by agencies are ignored, and 2) manufacturing companies want to know exactly what they’re getting for their marketing investment.  
 
Not in terms of clicks. Not in terms of impressions. Not in terms of traffic. 
 
But in terms of leads. Real, qualified leads.
 
And we get it. 
 
In manufacturing, getting good leads is everything. 
 
And just as important as getting those leads is knowing who they are and whether they turn into revenue
 
So how do you do that? 
 
We throw away the fancy charts and graphs and focus solely on the leads generated from your marketing channels, put together in a way a manufacturing marketing manager or CEO can quickly review and interpret. 
 
We can’t tell you how many times we received rave reviews after reducing our reporting to something this simple. 
 
In most cases, it’s the only report we provide to our manufacturing clients, and they couldn’t be happier. 
 
And now we’re going to give you the report template for free. 
 
Manufacturing lead report
 
You can use this for yourself, ask your marketing company to fill it in for you, or ask us to help you out. 
 
We guarantee that adopting this new report will give you a much clearer view of your marketing ROI while not wasting your time with overdone, meaningless reports. 
 
With a better view of qualified leads generated, we've also seen manufacturers improve their sales process and lead follow-up after implementing this report. Which means converting these leads to customers at a higher rate could be a pretty great bonus of tracking leads in this way!
 
 

 


 

As President, Chris is responsible for leading all the day-to-day operations of WebStrategies. His work has been featured on the Google Analytics and Hubspot blogs, and he’s a regular columnist for the Richmond Times Dispatch.

 

Topics: Manufacturing

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