Display advertising has gotten much more sophisticated in the past decade, allowing you to deliver highly relevant image ads to the audience you specifically want to reach. But does it get results?
On a recent broadcast of our WebStrategies Live show, we dove into this topic, and discussed when display ads can be a successful part of your marketing strategy, and when you're probably wasting your marketing dollars on them.
Small and medium sized businesses should be cautious with their use of display ads as a lead generating tactic. Watch our video for guidance on when it's appropriate to allocate some of your budget to display.
Want more free digital marketing advice? Catch up on past episodes of WebStrategies Live on our video library.